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~isPartOf:"Journal of retailing and consumer services"
~subject:"Mobile Anwendung"
~subject:"Mobile communications"
~subject:"mobile marketing"
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Mobile Anwendung
Mobile communications
mobile marketing
Mobile marketing
13
Mobile Marketing
12
Consumer behaviour
11
Konsumentenverhalten
11
Mobilkommunikation
8
Einzelhandel
3
Internet marketing
3
Marketing management
3
Marketingmanagement
3
Mobile Business
3
Mobile business
3
Online-Marketing
3
Retail trade
3
Social Web
3
Social web
3
Beziehungsmarketing
2
Emotion
2
Emotions
2
Engagement
2
Relationship marketing
2
Social media
2
Advertising
1
Airport
1
Airport retail
1
App users
1
Assessment
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Augmented reality
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Bayesian estimation
1
Behavioral intentions
1
Behaviour
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Beschwerdemanagement
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Betriebliche Wertschöpfung
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Brand
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Brand loyalty
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Brand management
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China
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Azemi, Yllka
1
Bredican, John
1
Chiadmi, Nour-Eddine
1
Goneos-Malka, A.
1
Grobler, Anske F.
1
Hobson, Ana
1
Huang, Lijuan
1
Högberg, Johan
1
Kim, Hee Jin
1
Kim, Jongki
1
Ladhari, Riadh
1
Li, Yang
1
Liu, Feng
1
Ma, Ngai Ki
1
Mou, Jian
1
Ozuem, Wilson
1
See-To, Eric
1
Shams, Poja
1
Song, Hayeon
1
Souiden, Nizar
1
Strasheim, Arien
1
Ström, Roger
1
Vendel, Martin
1
Wiid, Ria
1
Wu, Cheng-Lung
1
Wästlund, Erik
1
Zhao, Shaoqiong
1
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Journal of retailing and consumer services
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Handbook of research on mobile marketing management
8
International journal of internet marketing and advertising : IJIMA
8
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
7
Journal of business research : JBR
6
SpringerLink / Bücher
6
Journal of marketing research
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Business horizons
4
International journal of electronic marketing and retailing : IJEMR
4
Journal of promotion management : JPM
4
Journal of promotion management : innovations in planning and applied research
4
Psychology & marketing
4
Apps management and e-commerce transactions in real-time
3
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
3
International journal of business information systems : IJBIS
3
International journal of technology marketing : IJTMkt
3
Journal of advertising research
3
Journal of marketing
3
Management & Marketing
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Asia Pacific journal of marketing and logistics
2
Electronic commerce research and applications
2
Electronic markets : the international journal on networked business
2
Expert journal of marketing
2
Information systems research : ISR
2
International journal of advertising : the review of marketing communications
2
International journal of markets and business systems
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Indian business research
2
Journal of global marketing
2
Journal of marketing communications
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of the Academy of Marketing Science
2
Perspektiven des Mobile Business : Wissenschaft und Praxis im Dialog
2
Premier reference source
2
Production and operations management : the flagship research journal of the Production and Operations Management Society
2
Technological forecasting & social change : an international journal
2
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ECONIS (ZBW)
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1
Luxury fashion brand customers' perceptions of mobile marketing : evidence of multiple communications and marketing channels
Azemi, Yllka
;
Ozuem, Wilson
;
Wiid, Ria
;
Hobson, Ana
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209692
Saved in:
2
The impact of customised mobile marketing on passenger shopping behaviour in the airport terminal
Wu, Cheng-Lung
;
Ma, Ngai Ki
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209700
Saved in:
3
Effort justification for fun activities? : the effect of location-based mobile coupons using games
Kim, Hee Jin
;
Song, Hayeon
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012238343
Saved in:
4
Consumer perceived value preferences for mobile marketing in China : a mixed method approach
Huang, Lijuan
;
Mou, Jian
;
See-To, Eric
;
Kim, Jongki
- In:
Journal of retailing and consumer services
48
(
2019
),
pp. 70-86
Persistent link: https://www.econbiz.de/10012001283
Saved in:
5
New trends in retailing and services : editorial
Souiden, Nizar
;
Ladhari, Riadh
;
Chiadmi, Nour-Eddine
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 286-288
Persistent link: https://www.econbiz.de/10012114163
Saved in:
6
Gamified in-store mobile marketing : the mixed effect of gamified point-of-purchase advertising
Högberg, Johan
;
Shams, Poja
;
Wästlund, Erik
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 298-304
Persistent link: https://www.econbiz.de/10012114166
Saved in:
7
How many, how often, and how new? : a multivariate profiling of mobile app users
Liu, Feng
;
Zhao, Shaoqiong
;
Li, Yang
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 71-80
Persistent link: https://www.econbiz.de/10011743138
Saved in:
8
Conventionalists, connectors, technoisseurs and mobilarti : differential profiles of mobile marketing segments based on phone features and postmodern characteristics of consumers
Goneos-Malka, A.
;
Strasheim, Arien
;
Grobler, Anske F.
- In:
Journal of retailing and consumer services
21
(
2014
)
6
,
pp. 905-916
Persistent link: https://www.econbiz.de/10010436999
Saved in:
9
Mobile marketing : a literature review on its value for consumers and retailers
Ström, Roger
;
Vendel, Martin
;
Bredican, John
- In:
Journal of retailing and consumer services
21
(
2014
)
6
,
pp. 1001-1012
Persistent link: https://www.econbiz.de/10010437692
Saved in:
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