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~isPartOf:"Journal of retailing and consumer services"
~subject:"Mobile Business"
~subject:"Social web"
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Mobile Business
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Mobile Marketing
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Mobile marketing
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Consumer behaviour
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Chiadmi, Nour-Eddine
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Kim, Hee Jin
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Li, Yang
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Liu, Feng
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Journal of retailing and consumer services
International journal of internet marketing and advertising : IJIMA
7
SpringerLink / Bücher
7
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
6
Business horizons
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Journal of business research : JBR
4
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
4
Digital advertising : theory and research
3
Journal of advertising research
3
Journal of marketing
3
Handbook of research on mobile marketing management
2
Information systems research : ISR
2
International journal of business information systems : IJBIS
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of electronic commerce : IJEC
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of markets and business systems
2
International journal of technology marketing : IJTMkt
2
Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA
2
Journal of global marketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing research
2
Journal of promotion management : JPM
2
Journal of the Academy of Marketing Science
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Rheinwerk Computing
2
Young consumers : insight and ideas for responsible marketers
2
#RideTheMobileTsunami
1
Acta Universitatis Danubius / Oeconomica
1
Advances in Consumer Psychology
1
Advances in e-business research (AEBR) book series
1
Advances in electronic marketing
1
Advertising, promotion, and new media
1
Analyzing the strategic role of social networking in firm growth and productivity
1
Application of gaming in new media marketing
1
Arbeitspapier / Forschungsgruppe Konsum und Verhalten
1
Arts and the market
1
Asia Pacific journal of marketing and logistics
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ECONIS (ZBW)
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1
Luxury fashion brand customers' perceptions of mobile marketing : evidence of multiple communications and marketing channels
Azemi, Yllka
;
Ozuem, Wilson
;
Wiid, Ria
;
Hobson, Ana
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209692
Saved in:
2
Effort justification for fun activities? : the effect of location-based mobile coupons using games
Kim, Hee Jin
;
Song, Hayeon
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012238343
Saved in:
3
New trends in retailing and services : editorial
Souiden, Nizar
;
Ladhari, Riadh
;
Chiadmi, Nour-Eddine
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 286-288
Persistent link: https://www.econbiz.de/10012114163
Saved in:
4
How many, how often, and how new? : a multivariate profiling of mobile app users
Liu, Feng
;
Zhao, Shaoqiong
;
Li, Yang
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 71-80
Persistent link: https://www.econbiz.de/10011743138
Saved in:
5
Conventionalists, connectors, technoisseurs and mobilarti : differential profiles of mobile marketing segments based on phone features and postmodern characteristics of consumers
Goneos-Malka, A.
;
Strasheim, Arien
;
Grobler, Anske F.
- In:
Journal of retailing and consumer services
21
(
2014
)
6
,
pp. 905-916
Persistent link: https://www.econbiz.de/10010436999
Saved in:
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