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~isPartOf:"Journal of retailing and consumer services"
~subject:"Relationship marketing"
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Search: subject:"Virtuelle Realität"
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Relationship marketing
Virtual reality
44
Virtuelle Realität
44
Consumer behaviour
37
Konsumentenverhalten
37
Augmented reality
18
Online retailing
11
Online-Handel
11
Einzelhandel
10
Retail trade
10
Social Web
10
Social web
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Innovation adoption
9
Innovationsakzeptanz
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7
Beziehungsmarketing
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Werbewirkung
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Brand management
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Internet marketing
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Markenführung
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Online-Marketing
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Virtual organization
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Virtuelle Organisation
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Customer satisfaction
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E-commerce
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Electronic Commerce
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Kundenzufriedenheit
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Dienstleistungsqualität
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Interactivity
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Markenartikel
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Perception
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Service quality
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Technology acceptance model (TAM)
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User satisfaction
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Virtual influencer
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Andonopoulos, Vicki
1
Andreassen, Tor W.
1
Chen, Ja-Shen
1
Clark, Moira K.
1
Duffy, Katherine
1
Gheshlaghi, Mahnaz Haji
1
Gong, Taeshik
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Griffith, Denni Arli
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Hollebeek, Linda D.
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Hsu, Sheila Hsuan-Yu
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Northey, Gavin
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Park, Jungkun
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Pleyers, Gordy
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Poncin, Ingrid
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Poushneh, Atieh
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Scholz, Joachim
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Smith, Dale
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Tsou, Hung Tai
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Valdimar Sigurdsson
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Van Esch, Patrick
1
Vasquez-Parraga, Arturo Z.
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Journal of retailing and consumer services
Journal of business research : JBR
7
International journal of retail and distribution management
4
Journal of service management
3
Psychology & marketing
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
International journal of contemporary hospitality management
2
International journal of hospitality management
2
Journal of customer behaviour
2
Marketing intelligence & planning
2
Premier reference source
2
Reihe: Marketing : MAR
2
The behavioral enterprise
2
The journal of services marketing
2
Advances in business information systems and analytics (ABISA) Book Series
1
African journal of science, technology, innovation and development : AJSTID
1
Alles Marketing oder was? : Wie Marketing zentrale Unternehmenswerte im 21. Jahrhundert schafft!
1
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Banking 2000 : Perspektiven und Projekte ; Hermann Meyer zu Selhausen zum 60. Geburtstag
1
British journal of management
1
Business horizons
1
Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday
1
E-collaboration ; Vol. 1
1
E-commerce and web technologies : 6th international conference, EC-Web 2005, Copenhagen, Denmark, August 23 - 26, 2005 ; proceedings
1
E-novation for competitive advantage in collaborative globalization : technologies for emerging e-business strategies
1
EuroMed journal of business
1
Exploring the grand challenges for next generation e-business : 8th Workshop on E-Business, WEB 2009, Phoenix, AZ, USA, December 15, 2009 ; revised selected papers
1
Gabler Edition Wissenschaft / Informationsmanagement und Computer Aided Team
1
Global sourcing of services : strategies, issues and challenges
1
HMD : Praxis der Wirtschaftsinformatik
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Informationsmanagement und Computer Aided Team
1
Insights, innovation, and analytics for optimal customer engagement
1
Integrated Business Models in the Digital Age : Principles and Practices of Technology Empowered Strategies
1
International business and economics research journal
1
International journal of electronic commerce : IJEC
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management practice : IJMP
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ECONIS (ZBW)
7
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1
Effects of augmented reality technology characteristics on customer citizenship behavior
Gong, Taeshik
;
Park, Jungkun
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014371721
Saved in:
2
"Yes, we do. Why not use augmented reality?" : customer responses to experiential presentations of AR-based applications
Hsu, Sheila Hsuan-Yu
;
Tsou, Hung Tai
;
Chen, Ja-Shen
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012648945
Saved in:
3
Non-immersive virtual reality technologies in real estate : how customer experience drives attitudes toward properties and the service provider
Pleyers, Gordy
;
Poncin, Ingrid
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012305164
Saved in:
4
Virtual reality through the customer journey : framework and propositions
Hollebeek, Linda D.
;
Clark, Moira K.
;
Andreassen, Tor W.
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012268819
Saved in:
5
Anthropomorphism and augmented reality in the retail environment
Van Esch, Patrick
;
Griffith, Denni Arli
;
Gheshlaghi, …
- In:
Journal of retailing and consumer services
49
(
2019
),
pp. 35-42
Persistent link: https://www.econbiz.de/10012025826
Saved in:
6
We ARe at home: how augmented reality reshapes mobile marketing and consumer-brand relationships
Scholz, Joachim
;
Duffy, Katherine
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 11-23
Persistent link: https://www.econbiz.de/10011904302
Saved in:
7
Discernible impact of augmented reality on retail customer's experience, satisfaction and willingness to buy
Poushneh, Atieh
;
Vasquez-Parraga, Arturo Z.
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 229-234
Persistent link: https://www.econbiz.de/10011629060
Saved in:
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