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~isPartOf:"Journal of service management"
~isPartOf:"Journal of strategic marketing"
~subject:"Brand image"
~subject:"Customer integration"
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Search: subject_exact:"Beziehungsmanagement"
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Brand image
Customer integration
Beziehungsmarketing
267
Relationship marketing
267
Consumer behaviour
115
Konsumentenverhalten
115
Customer satisfaction
78
Kundenzufriedenheit
78
Dienstleistungsqualität
63
Service quality
63
Kundenintegration
44
Social Web
37
Social web
37
Brand management
33
Markenführung
33
Marketing management
31
Marketingmanagement
31
Betriebliche Wertschöpfung
29
Value creation
29
Customer value
26
Kundenwert
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Markenimage
24
Lieferantenmanagement
23
Supplier relationship management
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Confidence
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Internet marketing
19
Online-Marketing
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18
Service industry
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Einzelhandel
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Retail trade
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Markenartikel
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Services
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Dienstleistung
14
Customer experience
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Dienstleistungsmarketing
11
Services marketing
11
Viral marketing
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Jaakkola, Elina
3
Japutra, Arnold
3
Pervan, Simon J.
3
Bilstein, Nicola
2
Edvardsson, Bo
2
Fernandes, Teresa
2
Hajli, Nick
2
Helkkula, Anu
2
McColl-Kennedy, Janet R.
2
Simkin, Lyndon
2
Tronvoll, Bård
2
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2
Aarikka-Stenroos, Leena
1
Ahmad, Bilal
1
Akaka, Melissa Archpru
1
Akbar, Muhammad Imad Ud Din
1
Akpinar, Ezgi
1
Almubarak, Alanoud F.
1
Amawate, Vibhas
1
Anderson, Laurel
1
Anees-ur-Rehman, Muhammad
1
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1
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1
Benoit, Sabine
1
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1
Christ-Brendemühl, Sonja
1
Cooper, Danielle
1
Cova, Bernard
1
Dai, Bo
1
Deb, Madhurima
1
Desbordes, Michel
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Published in...
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Journal of service management
Journal of strategic marketing
Journal of business research : JBR
166
Journal of retailing and consumer services
122
The journal of product & brand management
80
The journal of brand management : an international journal
69
Industrial marketing management : the international journal for industrial and high-tech firms
55
International journal of hospitality management
52
The journal of services marketing
36
Asia Pacific journal of marketing and logistics
31
Cogent business & management
31
Journal of travel and tourism marketing
29
Psychology & marketing
26
Marketing intelligence & planning
25
SpringerLink / Bücher
25
The journal of business & industrial marketing
25
The service industries journal
24
Tourism management : research, policies, practice
24
International journal of contemporary hospitality management
23
Journal of hospitality marketing & management
23
Journal of marketing management : MM
23
International journal of internet marketing and advertising : IJIMA
22
Journal of the Academy of Marketing Science
22
European journal of marketing : EJM
21
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
21
Journal of promotion management : innovations in planning and applied research
18
Service business
18
European journal of marketing
17
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
17
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Journal of service research : JSR
16
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
Customer engagement : contemporary issues and challenges
14
Journal of marketing
14
Journal of service research
14
Services marketing quarterly
14
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ECONIS (ZBW)
67
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1
Customer-to-customer interactions in the sport fan context : typology, framework (C2CIF) and directions for future research
Uhrich, Sebastian
;
Grohs, Reinhard
;
Koenigstorfer, Joerg
- In:
Journal of service management
35
(
2024
)
1
,
pp. 53-70
Persistent link: https://www.econbiz.de/10014456578
Saved in:
2
Brand community formation in service management : lessons from the sport industry
Heere, Bob
;
Lock, Daniel
;
Cooper, Danielle
- In:
Journal of service management
35
(
2024
)
1
,
pp. 71-88
Persistent link: https://www.econbiz.de/10014456580
Saved in:
3
Bridging two tales of engagement : a meta-analytic review of employee engagement and customer engagement in service contexts
Michel, Eric J.
;
Lindsey-Hall, Kristina K.
;
Kepes, Sven
; …
- In:
Journal of service management
34
(
2023
)
5
,
pp. 843-866
Persistent link: https://www.econbiz.de/10014456476
Saved in:
4
Negative customer engagement in emerging markets : cognitive dimension
Do, Diem Khac Xuan
;
Rahman, Kaleel
;
Robinson, Linda J.
; …
- In:
Journal of strategic marketing
31
(
2023
)
2
,
pp. 370-402
Persistent link: https://www.econbiz.de/10014303306
Saved in:
5
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
6
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
7
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
8
Customer fairness perceptions in augmented reality-based online services
Christ-Brendemühl, Sonja
;
Schaarschmidt, Mario
- In:
Journal of service management
33
(
2022
)
1
,
pp. 9-32
Persistent link: https://www.econbiz.de/10012797603
Saved in:
9
Figures in the carpet of branding
Brown, Stephen
- In:
Journal of service management
33
(
2022
)
3
,
pp. 428-436
Persistent link: https://www.econbiz.de/10013325592
Saved in:
10
Better together : involving consumers in the ideation, creation and dissemination of transformative value
Bilstein, Nicola
;
Verlegh, Peeter
;
Klostermann, Jan
; …
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 520-530
Persistent link: https://www.econbiz.de/10013325696
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