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~isPartOf:"Journal of service management"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"The international journal of bank marketing : IJBM"
~subject:"Kundenwert"
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Search: subject_exact:"Customer relationship management"
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Kundenwert
Beziehungsmarketing
355
Relationship marketing
355
Consumer behaviour
172
Konsumentenverhalten
172
Customer satisfaction
107
Kundenzufriedenheit
107
Dienstleistungsqualität
84
Service quality
84
Bank
40
Customer integration
40
Kundenintegration
40
Customer value
35
Lieferantenmanagement
34
Supplier relationship management
34
Brand management
32
Markenführung
32
Social Web
29
Social web
29
Brand image
25
Customer loyalty
25
Markenimage
25
Confidence
24
Salespeople
24
Verkaufspersonal
24
Betriebliche Wertschöpfung
23
Value creation
23
Vertrauen
23
Dienstleistungssektor
22
Marketing management
22
Marketingmanagement
22
Personal banking
22
Privatkundengeschäft
22
Service industry
22
Internet marketing
20
Online-Marketing
20
Services
19
Customer experience
18
Dienstleistungsmarketing
18
Services marketing
18
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35
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English
35
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Edvardsson, Bo
2
Heinonen, Kristina
2
Kumar, V.
2
Leroi-Werelds, Sara
2
Mickelsson, Karl-Jacob
2
Akpinar, Ezgi
1
Anderson, Laurel
1
Arteaga, Francisco
1
Arunachalam, S.
1
Asselmann, Daniel
1
Bilstein, Nicola
1
Bleier, Alexander
1
Blocker, Christopher P.
1
Buhalis, Dimitrios
1
Chatterjee, Sharmila C.
1
Chen, Tom
1
Coll, Santiago Forgas
1
Costa, Francisco José
1
Daryanto, Ahmad
1
DeLeon, Anthony J.
1
Del Chiappa, Giacomo
1
Elg, Mattias
1
Feng, Hui
1
Flint, Daniel J.
1
Friend, Scott B.
1
Frow, Pennie
1
Gallarza, Martina G.
1
Garrett, Jason
1
George, Morris
1
Gil Saura, Irene
1
Gopalakrishna, Srinath
1
Gouthro, Mary Beth
1
Grantham, Kimberly D.
1
Grohs, Reinhard
1
Grönroos, Christian
1
Guillén, Marta Estrada
1
Gummerus, Johanna
1
Helkkula, Anu
1
Hogan, Suellen J.
1
Holbrook, Morris B.
1
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Published in...
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Journal of service management
Journal of the Academy of Marketing Science
The international journal of bank marketing : IJBM
Journal of business research : JBR
53
Industrial marketing management : the international journal for industrial and high-tech firms
50
Journal of retailing and consumer services
30
SpringerLink / Bücher
20
International journal of hospitality management
18
Handbook of research on customer equity in marketing
14
Journal of marketing
14
Journal of strategic marketing
14
The journal of services marketing
14
Gabler Edition Wissenschaft
13
Journal of service research : JSR
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
The journal of business & industrial marketing
13
The service industries journal
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of marketing research : JMR
10
The journal of product & brand management
10
International journal of contemporary hospitality management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Technological forecasting & social change : an international journal
9
Business horizons
8
Springer eBook Collection / Business and Economics
8
Tourism management : research, policies, practice
8
European management journal
7
International journal of electronic customer relationship management : IJECRM
7
Journal of marketing analytics : JMA
7
Management decision : MD
7
Marketing theory
7
Service business
7
The TQM journal : the international review of organizational improvement
7
Cogent business & management
6
Harvard-Business-Manager : das Wissen der Besten
6
Journal of marketing management : MM
6
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
6
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
6
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ECONIS (ZBW)
35
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1
Customer-to-customer interactions in the sport fan context : typology, framework (C2CIF) and directions for future research
Uhrich, Sebastian
;
Grohs, Reinhard
;
Koenigstorfer, Joerg
- In:
Journal of service management
35
(
2024
)
1
,
pp. 53-70
Persistent link: https://www.econbiz.de/10014456578
Saved in:
2
Better together : involving consumers in the ideation, creation and dissemination of transformative value
Bilstein, Nicola
;
Verlegh, Peeter
;
Klostermann, Jan
; …
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 520-530
Persistent link: https://www.econbiz.de/10013325696
Saved in:
3
A customer portfolio management model that relates company's marketing to its long-term survival
McAlister, Leigh
;
Sinha, Shameek
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 584-600
Persistent link: https://www.econbiz.de/10012548067
Saved in:
4
The impact of unprofitable customer management strategies on shareholder value
Feng, Hui
;
Morgan, Neil A.
;
Rego, Lopo L.
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
2
,
pp. 246-269
Persistent link: https://www.econbiz.de/10012290948
Saved in:
5
S-D logic-informed customer engagement : integrative framework, revised fundamental propositions, and application to CRM
Hollebeek, Linda D.
;
Srivastava, Rajendra K.
;
Chen, Tom
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 161-185
Persistent link: https://www.econbiz.de/10011996797
Saved in:
6
Improving customer profit predictions with customer mindset metrics through multiple overimputation
Venkatesan, Rajkumar
;
Bleier, Alexander
;
Reinartz, Werner J.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
5
,
pp. 771-794
Persistent link: https://www.econbiz.de/10012107317
Saved in:
7
Understanding the quality-quantity conundrum of customer referral programs : effects of contribution margin, extraversion, and opinion leadership
Viswanathan, Vijay
;
Tillmanns, Sebastian
;
Krafft, Manfred
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
6
,
pp. 1108-1132
Persistent link: https://www.econbiz.de/10011951637
Saved in:
8
Initiating value co-creation : dealing with non-receptive customers
Malshe, Avinash
;
Friend, Scott B.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 895-920
Persistent link: https://www.econbiz.de/10011924786
Saved in:
9
The role of staff engagement in facilitating staff-led value co-creation
Merrilees, Bill
;
Miller, Dale
;
Yakimova, Raisa
- In:
Journal of service management
28
(
2017
)
2
,
pp. 250-264
Persistent link: https://www.econbiz.de/10011704036
Saved in:
10
Does communicating the customer's resource integrating role improve or diminish value proposition effectiveness?
Leroi-Werelds, Sara
;
Streukens, Sandra
;
Van …
- In:
Journal of service management
28
(
2017
)
4
,
pp. 618-639
Persistent link: https://www.econbiz.de/10011731212
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