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~isPartOf:"Journal of service management"
~subject:"Brand image"
~subject:"Customer integration"
~subject:"Social relations"
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Search: subject_exact:"Beziehungsmanagement"
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Brand image
Customer integration
Social relations
Beziehungsmarketing
106
Relationship marketing
106
Consumer behaviour
55
Konsumentenverhalten
55
Customer satisfaction
40
Kundenzufriedenheit
40
Dienstleistungsqualität
37
Service quality
37
Kundenintegration
26
Services
15
Social Web
15
Social web
15
Betriebliche Wertschöpfung
14
Dienstleistung
14
Value creation
14
Customer experience
13
Dienstleistungssektor
13
Service industry
13
Brand management
12
Customer value
12
Kundenwert
12
Markenführung
12
Brand
8
Dienstleistungsmarketing
8
Markenimage
8
Services marketing
8
Co-creation
7
Confidence
7
Markenartikel
7
Soziale Beziehungen
7
Vertrauen
7
Customer loyalty
6
Customer service
6
Dienstleistungsmanagement
6
Einzelhandel
6
Emotion
6
Innovation
6
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37
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1
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38
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38
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1
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English
38
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Jaakkola, Elina
3
Bilstein, Nicola
2
Edvardsson, Bo
2
Helkkula, Anu
2
McColl-Kennedy, Janet R.
2
Patrício, Lia
2
Tronvoll, Bård
2
Aarikka-Stenroos, Leena
1
Ahuvia, Aaron
1
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1
Anderson, Laurel
1
Benoit, Sabine
1
Bouquiaux, Lucille
1
Brown, Stephen
1
Buhalis, Dimitrios
1
Calder, Bobby J.
1
Carù, Antonella
1
Cheung, Lilliemay
1
Christ-Brendemühl, Sonja
1
Cooper, Danielle
1
Cova, Bernard
1
Dyck, Stefan
1
Elg, Mattias
1
Fan, Xiucheng
1
Ferrier, Elizabeth
1
Fischer, Alban
1
Fisk, Raymond P.
1
Fließ, Sabine
1
Gouthro, Mary Beth
1
Grohs, Reinhard
1
Halinen, Aino
1
Hammedi, Wafa
1
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1
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1
Handrich, Matthias
1
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1
Heere, Bob
1
Heidenreich, Sven
1
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1
Hogan, Suellen J.
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Published in...
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Journal of service management
Journal of business research : JBR
192
Journal of retailing and consumer services
127
The journal of product & brand management
80
The journal of brand management : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
63
International journal of hospitality management
61
The journal of services marketing
43
Journal of strategic marketing
41
Asia Pacific journal of marketing and logistics
34
Journal of travel and tourism marketing
34
Cogent business & management
31
Psychology & marketing
30
Marketing intelligence & planning
29
The journal of business & industrial marketing
28
International journal of contemporary hospitality management
27
Journal of the Academy of Marketing Science
27
The service industries journal
27
SpringerLink / Bücher
26
Tourism management : research, policies, practice
26
Journal of hospitality marketing & management
24
Journal of marketing management : MM
24
International journal of internet marketing and advertising : IJIMA
22
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
22
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
European journal of marketing : EJM
21
European journal of marketing
20
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of promotion management : innovations in planning and applied research
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of service research : JSR
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
Service business
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Journal of service research
17
Journal of service theory and practice : JSTP
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
16
Journal of marketing
16
Services marketing quarterly
16
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Source
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ECONIS (ZBW)
38
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11
Customer interaction strategy, brand purpose and brand communities
Calder, Bobby J.
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 747-757
Persistent link: https://www.econbiz.de/10013325757
Saved in:
12
The role of staff engagement in facilitating staff-led value co-creation
Merrilees, Bill
;
Miller, Dale
;
Yakimova, Raisa
- In:
Journal of service management
28
(
2017
)
2
,
pp. 250-264
Persistent link: https://www.econbiz.de/10011704036
Saved in:
13
The changing role of the health care customer : review, synthesis and research agenda
McColl-Kennedy, Janet R.
;
Snyder, Hannah
;
Elg, Mattias
; …
- In:
Journal of service management
28
(
2017
)
1
,
pp. 2-33
Persistent link: https://www.econbiz.de/10011654983
Saved in:
14
Leveraging marketer-generated appeals in online brand communities : an individual user-level analysis
Weiger, Welf H.
;
Wetzel, Hauke
;
Hammerschmidt, Maik
- In:
Journal of service management
28
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011655001
Saved in:
15
The impact of language style accommodation during social media interactions on brand trust
Jakic, Ana
;
Wagner, Maximilian Oskar
;
Meyer, Anton
- In:
Journal of service management
28
(
2017
)
3
,
pp. 418-441
Persistent link: https://www.econbiz.de/10011758696
Saved in:
16
The role of customers in co-creating m-services in the O2O model
Hsieh, Jung-Kuei
- In:
Journal of service management
28
(
2017
)
5
,
pp. 866-883
Persistent link: https://www.econbiz.de/10011801808
Saved in:
17
Explaining social exchanges in information-based online communities (IBOCs)
Benoit, Sabine
;
Bilstein, Nicola
;
Hogreve, Jens
; …
- In:
Journal of service management
27
(
2016
)
4
,
pp. 460-480
Persistent link: https://www.econbiz.de/10011563614
Saved in:
18
The social aspects of consumption as predictors of consumer loyalty : online vs offline services
Tsiotsou, Rodoula H.
- In:
Journal of service management
27
(
2016
)
2
,
pp. 91-116
Persistent link: https://www.econbiz.de/10011564668
Saved in:
19
Enhancing customer relationships with retail service brands : the role of customer engagement
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley
; …
- In:
Journal of service management
27
(
2016
)
2
,
pp. 170-193
Persistent link: https://www.econbiz.de/10011565134
Saved in:
20
Customer participation management : developing a comprehensive framework and a research agenda
Mustak, Mekhail
;
Jaakkola, Elina
;
Halinen, Aino
; …
- In:
Journal of service management
27
(
2016
)
3
,
pp. 250-275
Persistent link: https://www.econbiz.de/10011583407
Saved in:
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