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Search: subject_exact:"Dienstleistungsmarketing"
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Dienstleistungsmarketing
20
Services marketing
20
Beziehungsmarketing
11
Relationship marketing
11
Customer satisfaction
9
Kundenzufriedenheit
9
Consumer behaviour
7
Dienstleistungsqualität
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Konsumentenverhalten
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Service quality
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Dienstleistungssektor
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service marketing
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Journal of service research : JSR
The journal of services marketing
50
SpringerLink / Bücher
40
Services marketing quarterly
31
Journal of the Academy of Marketing Science
21
European journal of marketing : EJM
20
Fokus Dienstleistungsmarketing
19
Journal of service management
19
Industrial marketing management : the international journal for industrial and high-tech firms
17
Dienstleistungsmarken : Forum Dienstleistungsmanagement
16
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
15
Innovations in services marketing and management : strategies for emerging economies
15
Springer eBook Collection / Business and Economics
15
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
14
Journal of retailing and consumer services
14
Journal of business research : JBR
12
Gabler Edition Wissenschaft
11
International journal of hospitality management
11
Managing service quality : MSQ ; an international journal
11
Neue Herausforderungen an das Dienstleistungsmarketing
11
International journal of contemporary hospitality management
10
The service industries journal
10
Marketing theory
9
Health marketing quarterly
8
Jahrbuch der Absatz- und Verbrauchsforschung
8
Services marketing cases in emerging markets : an asian perspective
8
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
7
Die Betriebswirtschaft : DBW
7
Global cases on hospitality industry
7
Grundsatzfragen und Herausforderungen des Dienstleistungsmarketing
7
International journal of quality and service sciences
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of hospitality marketing & management
7
Journal of travel and tourism marketing
7
Kundenbeziehungen im Dienstleistungsbereich
7
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
7
Springer eBook Collection
7
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
6
Advances in services marketing
6
Dienstleistungsmarketing, Kommunikationspolitik und Tourismus
6
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ECONIS (ZBW)
20
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1
A customer scorned : effects of employee reprimands in frontline service encounters
Pugh, Harrison B.
;
Brady, Michael K.
;
Hopkins, Lucas M.
- In:
Journal of service research : JSR
21
(
2018
)
2
,
pp. 219-234
Persistent link: https://www.econbiz.de/10011855801
Saved in:
2
The complex role of complexity : how service providers can mitigate negative effects of perceived service complexity when selling professional services
Mikolon, Sven
;
Kolberg, Anika
;
Haumann, Till
;
Wieseke, Jan
- In:
Journal of service research : JSR
18
(
2015
)
4
,
pp. 513-528
Persistent link: https://www.econbiz.de/10011392292
Saved in:
3
Motivating customers to adhere to expert advice in professional services : a medical service context
Seiders, Kathleen
;
Flynn, Andrea Godfrey
;
Berry, Leonard L.
- In:
Journal of service research : JSR
18
(
2015
)
1
,
pp. 39-58
Persistent link: https://www.econbiz.de/10010483440
Saved in:
4
Service systems : a broadened framework and research agenda on value propositions, engagement, and service experience
Chandler, Jennifer D.
;
Lusch, Robert F.
- In:
Journal of service research : JSR
18
(
2015
)
1
,
pp. 6-22
Persistent link: https://www.econbiz.de/10010483444
Saved in:
5
Perceived fairness of differential customer treatment : consumers' understanding of distributive justice really matters
Mayser, Sabine
;
Wangenheim, Florian von
- In:
Journal of service research : JSR
16
(
2013
)
1
,
pp. 99-113
Persistent link: https://www.econbiz.de/10009751081
Saved in:
6
IT-related service : a multidisciplinary perspective
Huang, Ming-hui
;
Rust, Roland T.
- In:
Journal of service research : JSR
16
(
2013
)
3
,
pp. 251-258
Persistent link: https://www.econbiz.de/10009782150
Saved in:
7
The impact of vertical service line extensions and brand salience on reciprocal transfer of image and performance associations
Boisvert, Jean
- In:
Journal of service research : JSR
15
(
2012
)
4
,
pp. 443-459
Persistent link: https://www.econbiz.de/10009673017
Saved in:
8
How does language matter for services? : challenges and propositions for service research
Holmqvist, Jonas
;
Grönroos, Christian
- In:
Journal of service research : JSR
15
(
2012
)
4
,
pp. 430-442
Persistent link: https://www.econbiz.de/10009673021
Saved in:
9
Four positive effects of a salesperson’s regional dialect in services selling
Maier, Robert
;
Hoffmann, Stefan
- In:
Journal of service research : JSR
14
(
2011
)
4
,
pp. 460-474
Persistent link: https://www.econbiz.de/10009491358
Saved in:
10
The power of self-efficacy change during service provision : making your customers feel better about themselves pays off
Beuningen, Jacqueline van
;
Ruyter, Ko de
;
Wetzels, Martin
- In:
Journal of service research : JSR
14
(
2011
)
1
,
pp. 108-125
Persistent link: https://www.econbiz.de/10008826883
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