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~isPartOf:"Management working paper"
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Search: subject:"Kundenmanagement"
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Strategic management
Beziehungsmarketing
173
Relationship marketing
173
Consumer behaviour
65
Konsumentenverhalten
65
Customer satisfaction
39
Kundenzufriedenheit
39
Marketing management
32
Marketingmanagement
32
Brand management
26
Dienstleistungsqualität
26
Markenführung
26
Service quality
26
Social Web
24
Social web
24
Customer integration
22
Kundenintegration
22
Lieferantenmanagement
21
Supplier relationship management
21
Brand image
19
Markenimage
19
Betriebliche Wertschöpfung
16
Value creation
16
Confidence
15
Internet marketing
15
Online-Marketing
15
Vertrauen
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Kundenwert
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Markenartikel
14
Einzelhandel
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Retail trade
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Structural equation model
11
Strukturgleichungsmodell
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Strategisches Management
10
relationship marketing
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Ormrod, Robert P.
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Cambra-Fierro, Jesús Juan
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Centeno, Edgar
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Cravens, David W.
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Fu, Frank Q.
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Giannakis, Damianos
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Harker, Michael
1
Harrigan, Kathryn Rudie
1
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1
Jones, Eli
1
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1
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1
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1
Nyadzayo, Munyaradzi W.
1
Olavarria, Ana
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Journal of strategic marketing
Management working paper
Journal of business research : JBR
8
The journal of business & industrial marketing
8
Industrial marketing management : the international journal for industrial and high-tech firms
7
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
6
Journal of business strategy
5
SpringerLink / Bücher
5
The journal of services marketing
4
Business process management journal
3
Customer Relationship Management : neue CRM-Best-Practice-Fallstudien und -Konzepte zu Prozessen, Organisation, Mitarbeiterführung und Technologie
3
Gabler Edition Wissenschaft
3
Journal of strategy and management
3
The international journal of business science & applied management : IJBSAM
3
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
3
Werte schaffen : Perspektiven einer stakeholderorientierten Unternehmensführung ; Hans H. Hinterhuber zum 65. Geburtstag
3
Administrative Sciences : open access journal
2
Berichte aus der Betriebswirtschaft
2
Business horizons
2
CRM in financial services : a practical guide to making customer relationship management work
2
Führung von Vertriebsorganisationen : Strategie - Koordination - Umsetzung
2
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
2
Handbuch Versicherungsmarketing
2
International journal of business and globalisation : IJBG
2
International journal of electronic customer relationship management : IJECRM
2
International journal of hospitality management
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing
2
Journal of knowledge management
2
Journal of small business and enterprise development
2
Journal of the Academy of Marketing Science
2
Kundenorientierung im Touristikmanagement
2
Management decision : MD
2
Microsoft executive leadership series
2
Mythos Strategie : mit der richtigen Strategie zur Marktführerschaft ; die Erfolgsstrategien von 15 regionalen und globalen Marktführern
2
Report / Marketing Science Institute
2
Schriftenreihe Strategisches Management
2
Springer eBook Collection
2
Springer eBook Collection / Business and Economics
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ECONIS (ZBW)
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1
Scoping and aligning CRM strategy in higher education institutions : practical steps
Khashab, Basel
;
Gulliver, Stephen R.
;
Ayoubi, Rami M.
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 627-651
Persistent link: https://www.econbiz.de/10013492877
Saved in:
2
How do alternative strategic orientations influence social media performance?
Valos, Michael J.
;
Mavondo, Felix T.
;
Nyadzayo, …
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012202440
Saved in:
3
Corporate advantage in customer-centric diversification
Manral, Lalit
;
Harrigan, Kathryn Rudie
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 498-519
Persistent link: https://www.econbiz.de/10011976044
Saved in:
4
Success factors in a CRM strategy : technology is not all
Cambra-Fierro, Jesús Juan
;
Centeno, Edgar
;
Olavarria, Ana
- In:
Journal of strategic marketing
25
(
2017
)
4
,
pp. 316-333
Persistent link: https://www.econbiz.de/10011871387
Saved in:
5
Political market orientation : an introduction
Ormrod, Robert P.
-
2011
Persistent link: https://www.econbiz.de/10009228951
Saved in:
6
Product-, sales- and market-oriented parties : literature review and implications for academics, practitioners and educators
Ormrod, Robert P.
-
2011
Persistent link: https://www.econbiz.de/10009267708
Saved in:
7
Strategic alignment between relationship marketing and human resource management in financial services organizations
Giannakis, Damianos
;
Harker, Michael
- In:
Journal of strategic marketing
22
(
2014
)
5
,
pp. 396-419
Persistent link: https://www.econbiz.de/10010417133
Saved in:
8
The alignment of market research with business strategy and CRM
Valos, Michael John
;
Bednall, David H. B.
- In:
Journal of strategic marketing
18
(
2010
)
3
,
pp. 187-199
Persistent link: https://www.econbiz.de/10003988707
Saved in:
9
Strategic alignment for sales organization transformation
LaForge, Raymond W.
;
Ingram, Thomas N.
;
Cravens, David W.
- In:
Journal of strategic marketing
17
(
2009
)
3/4
,
pp. 199-219
Persistent link: https://www.econbiz.de/10003887630
Saved in:
10
Developing a strategic framework of key account performance
Jones, Eli
;
Richards, Keith A.
;
Halstead, Diane
;
Fu, …
- In:
Journal of strategic marketing
17
(
2009
)
3/4
,
pp. 221-235
Persistent link: https://www.econbiz.de/10003887632
Saved in:
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