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~isPartOf:"Journal of strategic marketing"
~isPartOf:"Psychology & marketing"
~subject:"Consumer behaviour"
~subject:"Kundenzufriedenheit"
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Search: subject_exact:"Markenbild"
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Consumer behaviour
Kundenzufriedenheit
Brand image
194
Markenimage
194
Konsumentenverhalten
145
Brand management
116
Markenführung
116
Brand
65
Markenartikel
65
Beziehungsmarketing
39
Relationship marketing
39
Advertising effects
24
Werbewirkung
24
Personality psychology
16
Persönlichkeitspsychologie
16
Social Web
16
Social web
16
Customer satisfaction
15
USA
14
United States
14
Brand extension
10
Internet marketing
10
Markentransfer
10
Marketing management
10
Marketingmanagement
10
Online-Marketing
10
Celebrity endorsement
9
Celebrity-Werbung
9
Emotion
9
Corporate Social Responsibility
8
Corporate social responsibility
8
Gender
8
Geschlecht
8
Luxury goods
8
Luxusgüter
8
Product design
7
Produktgestaltung
7
Viral marketing
7
Virales Marketing
7
branding
7
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Free
14
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Article
146
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Article in journal
146
Aufsatz in Zeitschrift
146
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English
146
Author
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Albrecht, Carmen-Maria
3
Japutra, Arnold
3
Kuanr, Abhisek
3
Martin, Brett
3
Pradhan, Debasis
3
Woodside, Arch G.
3
Bang, Nguyen
2
Bauer, Brittney C.
2
Casidy, Riza
2
Cheng, Li-Keng
2
Ekinci, Yuksel
2
Huang, Hazel H.
2
Kim, Jooyoung
2
Lee, Michael S. W.
2
Manoli, Argyro Elisavet
2
Massi, Marta
2
Melewar, T. C.
2
Miceli, Gaetano
2
Mitchell, Vincent-Wayne
2
Penz, Elfriede
2
Piancatelli, Chiara
2
Raimondo, Maria Antonietta
2
Simkin, Lyndon
2
Stöttinger, Barbara
2
Sung, Yongjun
2
Toung, Chung-Lin
2
Vocino, Andrea
2
Yi, Youjae
2
Abratt, Russell
1
Acikgoz, Fulya
1
Afshardoost, Mona
1
Ahmad, Bilal
1
Ahmed, Pervaiz K.
1
Akbar, Muhammad Imad Ud Din
1
Akram, Muhammad Shakaib
1
Akrout, Houcine
1
Al-Mutawa, Fajer Saleh
1
Alguezaui, Salma
1
Almubarak, Alanoud F.
1
Amawate, Vibhas
1
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Published in...
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Journal of strategic marketing
Psychology & marketing
Journal of business research : JBR
362
The journal of product & brand management
243
Journal of retailing and consumer services
224
The journal of brand management : an international journal
217
Asia Pacific journal of marketing and logistics
91
European journal of marketing : EJM
75
Journal of marketing communications
73
Journal of international consumer marketing
70
International journal of hospitality management
63
The journal of consumer marketing
59
Marketing intelligence & planning
55
International marketing review
54
Journal of global marketing
52
Marketing letters : a journal of research in marketing
50
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Cogent business & management
47
International journal of consumer studies
46
Journal of fashion marketing and management
46
Journal of travel and tourism marketing
45
Journal of marketing
43
Journal of promotion management : innovations in planning and applied research
43
Journal of Islamic marketing
42
International journal of internet marketing and advertising : IJIMA
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of the Academy of Marketing Science
38
Journal of consumer research : JCR ; an interdisciplinary bimonthly
37
Journal of promotion management : JPM
37
Journal of marketing management : MM
36
International journal of advertising : the review of marketing communications
35
The IUP journal of brand management : IJBRM
33
Tourism management : research, policies, practice
33
International journal of advertising : the quarterly review of marketing communications
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Journal of marketing management : JMM ; journal of the Academy of Marketing
32
Qualitative market research : an international journal
32
Journal of business ethics : JOBE
31
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of international marketing
31
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ECONIS (ZBW)
146
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146
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1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers
Cuesta-Valiño, Pedro
;
Gutiérrez-Rodríguez, Pablo
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 649-664
Persistent link: https://www.econbiz.de/10014467626
Saved in:
3
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
4
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
Saved in:
5
Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
Saved in:
6
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
7
When reality backfires : product evaluation context and the effectiveness of augmented reality in e-commerce
Pfaff, Alexander
;
Spann, Martin
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2413-2427
Persistent link: https://www.econbiz.de/10014432410
Saved in:
8
Influencer marketing : when and why Gen Z consumers avoid influencers and endorsed brands
Pradhan, Debasis
;
Kuanr, Abhisek
;
Pahi, Sampa Anupurba
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 27-47
Persistent link: https://www.econbiz.de/10013465206
Saved in:
9
How companies use typeface design to engage consumers in charitable activities
Chu, Xing-Yu
;
Tok, Dickson
;
Zhou, Xiaoyu
;
Chen, Xi
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013465214
Saved in:
10
Brand placements in video games : how local in-game experiences influence brand attitudes
Ingendahl, Moritz
;
Vogel, Tobias
;
Mädche, Alexander
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 274-287
Persistent link: https://www.econbiz.de/10014290543
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