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~isPartOf:"Journal of strategic marketing"
~isPartOf:"Services marketing quarterly"
~subject:"Telekommunikationssektor"
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Telekommunikationssektor
Mobile communications
16
Mobilkommunikation
16
Consumer behaviour
11
Konsumentenverhalten
11
Telecommunications industry
7
Beziehungsmarketing
6
Customer satisfaction
6
Dienstleistungsqualität
6
Kundenzufriedenheit
6
Relationship marketing
6
Service quality
6
Telecommunications
5
Telekommunikation
5
Mobile Business
4
Mobile business
4
Mobile phone
4
Mobiltelefon
4
Mobile Anwendung
3
Mobile application
3
Social Web
3
Social web
3
service quality
3
Advertising
2
Electronic Banking
2
Electronic banking
2
Innovation adoption
2
Innovationsakzeptanz
2
Internet marketing
2
Marketing management
2
Marketingmanagement
2
Mobile banking
2
Online-Marketing
2
USA
2
United States
2
Werbung
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customer loyalty
2
mobile services
2
telecommunications
2
Advertising effects
1
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Apostolos, Giovanis
1
Birch, Nancy J.
1
Culver, Jeffrey N.
1
Diwan, Saloni Pawan
1
Harrigan, Kathryn Rudie
1
Ketema, Eyob
1
Konstantoulaki, Kleopatra
1
Kostopoulos, Ioannis
1
Lappeman, James
1
Manral, Lalit
1
Meyer, Seth
1
Miguel, Diana
1
Negi, Rakshit
1
Poulis, Athanasios
1
Ribeiro, Hugo
1
Rizomyliotis, Ioannis
1
Rodrigues, Ricardo Gouveia
1
Saroha, Rituraj
1
Temesgen, Zelalem
1
Tesfom, Goitom
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Journal of strategic marketing
Services marketing quarterly
Telecommunications policy : the international journal of digital economy, data sciences and new media
62
Information economics and policy : IEP
14
Detecon-Management-Report / Deutsche Ausgabe : DMR ; das Magazin für Management und Technologie
10
Business history
7
Journal of regulatory economics
6
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
6
Viewpoint
6
Applied economics
5
International journal of business excellence
5
International journal of management and network economics : IJMNE
5
Journal of retailing and consumer services
5
NBER working paper series
5
African journal of business and economic research : AJBER
4
ESMT Working Paper
4
Global business review
4
NBER Working Paper
4
Review of industrial organization : RIO
4
SpringerLink / Bücher
4
Technological forecasting & social change : an international journal
4
Viewpoint: Public Policy for the Private Sector
4
AEI studies in telecommunications deregulation
3
Amfiteatru economic : an economic and business research periodical
3
Customer Experience : Forum Dienstleistungsmanagement
3
Discussion paper / Centre for Economic Policy Research
3
ESMT working paper
3
GITAM journal of management : a quarterly publication of GITAM Institute of Management
3
IEEE transactions on engineering management : EM
3
International journal of business information systems : IJBIS
3
International journal of business innovation and research
3
International journal of industrial organization
3
International journal of quality & reliability management
3
International journal of technology management : IJTM
3
Mobilfunk zwischen Wettbewerb und Regulierung
3
Research bulletin / The Institute of Cost Accountants of India
3
The journal of media economics
3
Working paper / National Bureau of Economic Research, Inc.
3
Working paper series
3
Yale journal on regulation
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ECONIS (ZBW)
7
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1
Development of an empirical framework of customer loyalty in the mobile telecommunications sector
Saroha, Rituraj
;
Diwan, Saloni Pawan
- In:
Journal of strategic marketing
28
(
2020
)
8
,
pp. 659-680
Persistent link: https://www.econbiz.de/10012313931
Saved in:
2
Exploring online sentiment (OS) as a measure of customer experience (CX) for telecommunication services
Lappeman, James
;
Meyer, Seth
;
Miguel, Diana
- In:
Services marketing quarterly
43
(
2022
)
3
,
pp. 257-276
Persistent link: https://www.econbiz.de/10013352800
Saved in:
3
What determines satisfaction with call centers? : the case of UK Telecom
Ribeiro, Hugo
;
Rodrigues, Ricardo Gouveia
- In:
Services marketing quarterly
43
(
2022
)
4
,
pp. 404-424
Persistent link: https://www.econbiz.de/10013416988
Saved in:
4
Applying FCM to predict the behaviour of loyal customers in the mobile telecommunications industry
Rizomyliotis, Ioannis
;
Poulis, Athanasios
;
Apostolos, …
- In:
Journal of strategic marketing
28
(
2020
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012202791
Saved in:
5
Mobile phone service providers shift to no-contract plans : implications on customer retention
Tesfom, Goitom
;
Birch, Nancy J.
;
Culver, Jeffrey N.
- In:
Services marketing quarterly
39
(
2018
)
2
,
pp. 92-107
Persistent link: https://www.econbiz.de/10011859502
Saved in:
6
The performance implications of demand-side diversification : evidence from the US telecommunications sector, 1990–1996
Manral, Lalit
;
Harrigan, Kathryn Rudie
- In:
Journal of strategic marketing
24
(
2016
)
7
,
pp. 551-577
Persistent link: https://www.econbiz.de/10011587726
Saved in:
7
An assessment of the marketing strategy for mobile services of Ethiopian Telecommunication Corporation
Temesgen, Zelalem
;
Negi, Rakshit
;
Ketema, Eyob
- In:
Services marketing quarterly
31
(
2010
)
1
,
pp. 50-71
Persistent link: https://www.econbiz.de/10003953043
Saved in:
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