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~isPartOf:"Journal of strategic marketing"
~isPartOf:"The international journal of bank marketing : IJBM"
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Search: subject:"Kundenmanagement"
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Beziehungsmarketing
246
Relationship marketing
246
Consumer behaviour
101
Konsumentenverhalten
101
Customer satisfaction
72
Kundenzufriedenheit
72
Dienstleistungsqualität
51
Service quality
51
Bank
43
Marketing management
31
Marketingmanagement
31
Brand management
30
Markenführung
30
Lieferantenmanagement
29
Supplier relationship management
29
Confidence
27
Vertrauen
27
Brand image
23
Markenimage
23
Social Web
23
Social web
23
Personal banking
22
Privatkundengeschäft
22
Customer value
20
Kundenwert
20
Customer integration
19
Kundenintegration
19
Betriebliche Wertschöpfung
17
Value creation
17
India
14
Indien
14
Internet marketing
14
Online-Marketing
14
Brand
12
Customer loyalty
12
Financial services
12
Finanzdienstleistung
12
Markenartikel
12
Structural equation model
12
Strukturgleichungsmodell
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239
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7
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246
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English
246
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Simkin, Lyndon
6
Roy, Sanjit
5
Roy, Sanjit Kumar
5
Dibb, Sally
4
Fernandes, Teresa
4
Pervan, Simon J.
4
Pérez, Andrea
4
Bang, Nguyen
3
Harrigan, Paul
3
Japutra, Arnold
3
Rodríguez del Bosque, Ignacio A.
3
Thaichon, Park
3
Amin, Muslim
2
Ashill, Nicholas
2
Balaji, M. S.
2
Bapat, Dhananjay
2
Baumann, Chris
2
Bove, Liliana L.
2
Brun, Isabelle
2
Canhoto, Ana Isabel Domingos
2
Diwan, Saloni Pawan
2
Eriksson, Kent
2
Farrell, Mark Anthony
2
Frazer, Lorelle
2
Giannakis, Damianos
2
Gupta, Samir
2
Hajli, Nick
2
Hamin, Hamin
2
Harker, Michael
2
Heinonen, Kristina
2
Hermansson, Cecilia
2
Hoffmann, Arvid O. I.
2
Hurley, Robert F.
2
Jebarajakirthy, Charles
2
Mattsson, Jan
2
Meadows, Maureen
2
Naumann, Earl
2
Ngo, Liem Viet
2
O'Cass, Aron
2
Oczkowski, Edward A.
2
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Published in...
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Journal of strategic marketing
The international journal of bank marketing : IJBM
Journal of business research : JBR
624
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
398
SpringerLink / Bücher
312
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
184
Journal of the Academy of Marketing Science
164
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of service research : JSR
117
Journal of travel and tourism marketing
115
Journal of hospitality marketing & management
114
The journal of product & brand management
111
Gabler Edition Wissenschaft
110
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
104
Journal of retailing
103
The journal of brand management : an international journal
101
Cogent business & management
100
Psychology & marketing
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
90
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
Journal of marketing management : MM
82
Service business
80
Springer eBook Collection / Business and Economics
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
International journal of retail & distribution management
68
European journal of operational research : EJOR
67
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ECONIS (ZBW)
246
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11
Visual Search from the perspective of in-store exploration behavior : scale development and validation
Ahmed, Sohel
;
Ding Hooi Ting
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 1029-1052
Persistent link: https://www.econbiz.de/10014305066
Saved in:
12
Exploring the effects of status demotion in hierarchical loyalty programs
Banik, Shanta
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 1087-1106
Persistent link: https://www.econbiz.de/10014305081
Saved in:
13
Blame and service recovery strategies in lateral exchange markets
Ketron, Seth
;
Mai, Enping
- In:
Journal of strategic marketing
30
(
2022
)
1
,
pp. 3-21
Persistent link: https://www.econbiz.de/10013170039
Saved in:
14
Exploring customer experience, commitment, and engagement behaviours
Roy, Sanjit
;
Gruner, Richard L.
;
Guo, Jingjing
- In:
Journal of strategic marketing
30
(
2022
)
1
,
pp. 45-68
Persistent link: https://www.econbiz.de/10013170042
Saved in:
15
Relationship marketing in franchising and retailing
Thaichon, Park
;
Frazer, Lorelle
;
Weaven, Scott
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 113-114
Persistent link: https://www.econbiz.de/10013170049
Saved in:
16
Collaboration, communication, support, and relationships in the context of e-commerce within the franchising sector
Kremez, Zhanna
;
Frazer, Lorelle
;
Quach, Sara
;
Thaichon, Park
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 137-159
Persistent link: https://www.econbiz.de/10013170054
Saved in:
17
Relationship marketing in franchising and retailing
2022
Persistent link: https://www.econbiz.de/10013170068
Saved in:
18
Resolving complaints online : development and validation of customers' perceived webcare scale
Sreejesh, S.
;
Paul, Justin
;
Unnithan, Anandakuttan B.
- In:
Journal of strategic marketing
30
(
2022
)
3
,
pp. 260-280
Persistent link: https://www.econbiz.de/10013284044
Saved in:
19
Luxury brands and social media : drivers and outcomes of consumer engagement on Instagram
Oliveira, Marta
;
Fernandes, Teresa
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 389-407
Persistent link: https://www.econbiz.de/10013370884
Saved in:
20
Brand identity dynamics : reinforcement or destabilisation of a sport brand identity through the introduction of esports?
Mühlbacher, Hans
;
Bertschy, Marjorie
;
Desbordes, Michel
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 421-442
Persistent link: https://www.econbiz.de/10013370887
Saved in:
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