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~isPartOf:"Journal of strategic marketing"
~person:"Belk, Russell W."
~person:"Japutra, Arnold"
~subject:"Brand management"
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Brand management
Beziehungsmarketing
3
Brand
3
Brand image
3
Consumer behaviour
3
Konsumentenverhalten
3
Markenartikel
3
Markenführung
3
Markenimage
3
Relationship marketing
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Brand attachment
1
Brand defense
1
Brand loyalty
1
CSR beliefs
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Confidence
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Markentreue
1
Personality psychology
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Persönlichkeitspsychologie
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Vertrauen
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advocacy
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attitudinal loyalty
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brand attachment
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brand love
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brand loyalty
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brand responsiveness
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defending
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experience
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forgiving
1
ideal self-congruence
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loyalty
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resilience to negative information
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responsiveness
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self-congruity
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sensory experience
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trust
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Belk, Russell W.
Japutra, Arnold
Martin, Brett
3
Casidy, Riza
2
Manoli, Argyro Elisavet
2
Simkin, Lyndon
2
Abratt, Russell
1
Afshardoost, Mona
1
Ahmad, Bilal
1
Ahmed, Pervaiz K.
1
Akbar, Muhammad Imad Ud Din
1
Almubarak, Alanoud F.
1
Banerjee, Shubhomoy
1
Bang, Nguyen
1
Bendixen, Michael
1
Bertschy, Marjorie
1
Biraghi, Silvia
1
Bodet, Guillaume
1
Boshoff, Christo
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Bowden, Jana
1
Bridson, Kerrie
1
Brooks, Simon
1
Chan, Anthony
1
Chanavat, Nicolas
1
Cheung, Fung Yi Millissa
1
Chien, P. Monica
1
Choudhury, Musfiq Mannan
1
Cioppi, Marco
1
Coffie, Stanley
1
Crespo, Cátia Fernandes
1
Curina, Ilaria
1
Das, Gupta
1
Desbordes, Michel
1
Ekinci, Yuksel
1
Ekinici, Yuksel
1
Eshaghi, Mohammad Sadegh
1
Fernandes, Teresa
1
Foster, Carley
1
Francioni, Barbara
1
Gaganpreet Singh
1
Gambetti, Rossella
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Journal of strategic marketing
Journal of business research : JBR
4
International marketing review
2
Journal of retailing and consumer services
2
Asia-Pacific journal of business administration
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
European journal of marketing
1
International journal of market research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing intelligence & planning
1
The marketing review
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
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Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
2
Tie the knot : building stronger consumers' attachment toward a brand
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of strategic marketing
26
(
2018
)
3
,
pp. 223-240
Persistent link: https://www.econbiz.de/10011894545
Saved in:
3
Exploring brand attachment, its determinats and outcomes
Japutra, Arnold
;
Ekinici, Yuksel
;
Simkin, Lyndon
- In:
Journal of strategic marketing
22
(
2014
)
7
,
pp. 616-630
Persistent link: https://www.econbiz.de/10010502957
Saved in:
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