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~isPartOf:"Journal of strategic marketing"
~subject:"Consumer behaviour"
~subject:"Strategisches Management"
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Consumer behaviour
Strategisches Management
Marketing management
193
Marketingmanagement
193
Beziehungsmarketing
169
Relationship marketing
169
Konsumentenverhalten
125
Brand management
111
Markenführung
111
Brand image
66
Markenimage
66
Customer satisfaction
51
Kundenzufriedenheit
51
Strategic management
43
Firm performance
42
Unternehmenserfolg
42
Brand
40
Markenartikel
40
Dienstleistungsqualität
36
Service quality
36
Social Web
34
Social web
34
Lieferantenmanagement
30
Supplier relationship management
30
Innovation
28
Internet marketing
28
Online-Marketing
28
Competitive advantage
27
KMU
27
SME
27
Wettbewerbsvorteil
27
market orientation
27
Customer integration
25
Kundenintegration
25
Marketing
25
Innovation management
23
Innovationsmanagement
23
Betriebliche Wertschöpfung
22
Emerging economies
22
Schwellenländer
22
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123
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5
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164
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4
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166
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166
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2
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English
168
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Lane, Nikala
4
Pervan, Simon J.
4
Bowden, Jana
3
Fernandes, Teresa
3
Japutra, Arnold
3
Manoli, Argyro Elisavet
3
Martin, Brett
3
Roy, Sanjit
3
Akter, Shahriar
2
Bove, Liliana L.
2
Casidy, Riza
2
Coffie, Stanley
2
David, Fred R.
2
David, Meredith E.
2
Gilmore, Audrey
2
Hawkins, Matthew A.
2
Johnson, Lester W.
2
Ketron, Seth
2
Khan, M. Sajid
2
Leckie, Civilai
2
Leenders, Mark A. A. M.
2
Michaelidou, Nina
2
Mishra, Sita
2
Pérez, Andrea
2
Rahman, Kaleel
2
Reid, Mike
2
Rizomyliotis, Ioannis
2
Roy, Sanjit Kumar
2
Simkin, Lyndon
2
Strong, Carolyn
2
Taghian, Mehdi
2
Valos, Michael John
2
Wamba, Samuel Fosso
2
Wilkins, Stephen
2
Yüksel, Ülkü
2
Abratt, Russell
1
Afshardoost, Mona
1
Agnihotri, Arpita
1
Ahmad, Bilal
1
Ahmed, Pervaiz K.
1
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Published in...
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Journal of strategic marketing
Journal of business research : JBR
1,138
SpringerLink / Bücher
871
Journal of retailing and consumer services
780
International journal of hospitality management
354
The journal of product & brand management
309
The journal of brand management : an international journal
307
Springer eBook Collection
305
Strategic management journal
260
Technological forecasting & social change : an international journal
239
Journal of business ethics : JOBE
238
Industrial marketing management : the international journal for industrial and high-tech firms
237
Gabler Edition Wissenschaft
205
Psychology & marketing
197
Asia Pacific journal of marketing and logistics
185
Long range planning : LRP ; international journal of strategic management
183
Journal of the Academy of Marketing Science
173
European journal of marketing : EJM
168
Harvard business review : HBR
168
The journal of services marketing
165
Cogent business & management
163
Business horizons
160
Business strategy and the environment
159
Harvard-Business-Manager : das Wissen der Besten
149
Marketing intelligence & planning
149
Management science : journal of the Institute for Operations Research and the Management Sciences
147
Europäische Hochschulschriften / 5
146
International journal of production economics
144
Journal of marketing communications
144
Journal of travel and tourism marketing
143
Journal of business strategy
141
Journal of marketing
141
International journal of contemporary hospitality management
138
Journal of hospitality marketing & management
132
International journal of consumer studies
131
Management decision : MD
128
Journal of retailing
126
Journal of strategy and management
125
Springer eBook Collection / Business and Economics
125
Strategy & leadership : a publication of Strategic Leadership Forum
121
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ECONIS (ZBW)
168
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1
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168
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1
Slimy tactics : the covert commercialisation of child-targeted content
Smith, Sheli
;
Oates, Caroline J.
;
McLeay, Fraser
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 304-316
Persistent link: https://www.econbiz.de/10014553252
Saved in:
2
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
3
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
4
Marketing unhealthy brands : an analysis of SKU pricing, pack size and promotion strategies that increase harmful product consumption
Greenland, Steven J.
;
Gill, Robert
;
Moss, Simon
;
Low, David
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 187-202
Persistent link: https://www.econbiz.de/10014553153
Saved in:
5
To engage or not : how does concern for personal brand impact consumers' Social Media Engagement Behaviour (SMEB)?
Mein, Xiang Ying
;
Brataas, Andrea
;
Stothers, Robin Alexander
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 20-33
Persistent link: https://www.econbiz.de/10014553109
Saved in:
6
The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention
Goyal, Anita
;
Verma, Pranay
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10014553120
Saved in:
7
Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
Saved in:
8
Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory
Tran, Gina A.
;
Ketron, Seth
;
Tran, Trang
;
Fabrize, Robert
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
Saved in:
9
Consumer-activity identification : identifying antecedents and outcomes
Hawkins, Matthew A.
;
Thyroff, Anastasia E.
;
Rome, …
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 606-621
Persistent link: https://www.econbiz.de/10014553344
Saved in:
10
Strategic marketing through sport for development : managing multi-stakeholder partnerships
Webb, Andrew
;
Orr, Krystn
- In:
Journal of strategic marketing
32
(
2024
)
6
,
pp. 778-794
Persistent link: https://www.econbiz.de/10015051755
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