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~isPartOf:"Journal of strategic marketing"
~subject:"Corporate social responsibility"
~subject:"International marketing"
~subject:"Kundenzufriedenheit"
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Search: subject_exact:"Markenbild"
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Corporate social responsibility
International marketing
Kundenzufriedenheit
Brand image
59
Markenimage
59
Brand management
46
Markenführung
46
Consumer behaviour
44
Konsumentenverhalten
44
Brand
23
Markenartikel
23
Beziehungsmarketing
16
Relationship marketing
16
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8
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Customer satisfaction
7
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Social web
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brand equity
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Designation of origin
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Personality psychology
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Internationales Marketing
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Performance measurement
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Performance-Messung
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Structural equation model
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brand attachment
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13
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Afshardoost, Mona
1
Ahmad, Bilal
1
Akbar, Muhammad Imad Ud Din
1
Amawate, Vibhas
1
Apostolos, Giovanis
1
Banerjee, Shubhomoy
1
Bang, Nguyen
1
Bowden, Jana
1
Chen, Junsong
1
Crespo, Cátia Fernandes
1
Deb, Madhurima
1
Ekinci, Yuksel
1
Eshaghi, Mohammad Sadegh
1
Horbel, Chris
1
Inacio, Nicole
1
Japutra, Arnold
1
Kim, Sungkyung
1
Konstantoulaki, Kleopatra
1
Kostopoulos, Ioannis
1
Lohan, Amanish
1
Luu Trong Tuan
1
Manoli, Argyro Elisavet
1
Massi, Marta
1
Melewar, T. C.
1
Piancatelli, Chiara
1
Popp, Bastian
1
Poulis, Athanasios
1
Ratnakaram, Sunitha
1
Rizomyliotis, Ioannis
1
Sharma, Vinay Kumar
1
Simkin, Lyndon
1
Srivastava, Rajesh K.
1
Vocino, Andrea
1
Wilson, Bradley
1
Woratschek, Herbert
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Journal of strategic marketing
Journal of business research : JBR
53
The journal of brand management : an international journal
51
The journal of product & brand management
36
Journal of retailing and consumer services
34
International marketing review
28
International journal of hospitality management
22
Journal of travel and tourism marketing
22
Asia Pacific journal of marketing and logistics
19
Journal of business ethics : JOBE
18
Journal of international marketing
18
Journal of global marketing
13
Journal of hospitality marketing & management
13
Psychology & marketing
13
International journal of contemporary hospitality management
12
Journal of international consumer marketing
12
Cogent business & management
11
Journal of marketing communications
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
The journal of services marketing
9
Tourism management : research, policies, practice
9
European journal of marketing : EJM
8
Global business review
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Journal of Asian finance, economics and business : JAFEB
7
Journal of Islamic marketing
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing management : MM
7
Services marketing quarterly
7
European research studies
6
Innovatives Markenmanagement
6
International journal of consumer studies
6
Journal of destination marketing & management
6
Journal of promotion management : innovations in planning and applied research
6
Journal of the Academy of Marketing Science
6
Journal of vacation marketing
6
Marketing intelligence & planning
6
Nepalese journal of economics : a publication of Uniglobe College
6
Pakistan journal of commerce and social sciences
6
The service industries journal
6
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ECONIS (ZBW)
13
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1
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
2
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
3
Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior : a meta-analysis
Afshardoost, Mona
;
Eshaghi, Mohammad Sadegh
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 983-1011
Persistent link: https://www.econbiz.de/10014305061
Saved in:
4
Building team brand equity through perceived CSR : the mediating role of dual identification
Kim, Sungkyung
;
Manoli, Argyro Elisavet
- In:
Journal of strategic marketing
30
(
2022
)
3
,
pp. 281-295
Persistent link: https://www.econbiz.de/10013284052
Saved in:
5
CRM, skepticism and patronage intention : the mediating and moderating role of satisfaction and religiosity
Deb, Madhurima
;
Sharma, Vinay Kumar
;
Amawate, Vibhas
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 316-336
Persistent link: https://www.econbiz.de/10012515861
Saved in:
6
The role of atmosphere in Italian museums : effects on brand perceptions and visitor behavioral intentions
Piancatelli, Chiara
;
Massi, Marta
;
Vocino, Andrea
- In:
Journal of strategic marketing
29
(
2021
)
6
,
pp. 546-566
Persistent link: https://www.econbiz.de/10012588444
Saved in:
7
Applying FCM to predict the behaviour of loyal customers in the mobile telecommunications industry
Rizomyliotis, Ioannis
;
Poulis, Athanasios
;
Apostolos, …
- In:
Journal of strategic marketing
28
(
2020
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012202791
Saved in:
8
The influence of corporate social responsibility associations on consumers' perceptions towards global brands
Crespo, Cátia Fernandes
;
Inacio, Nicole
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 679-695
Persistent link: https://www.econbiz.de/10012202787
Saved in:
9
Tie the knot : building stronger consumers' attachment toward a brand
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of strategic marketing
26
(
2018
)
3
,
pp. 223-240
Persistent link: https://www.econbiz.de/10011894545
Saved in:
10
Relationship building through Facebook brand pages : the multifaceted roles of identification, satisfaction, and perceived relationship investment
Popp, Bastian
;
Wilson, Bradley
;
Horbel, Chris
; …
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 278-294
Persistent link: https://www.econbiz.de/10011591986
Saved in:
1
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