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~isPartOf:"Journal of strategic marketing"
~subject:"Corporate social responsibility"
~subject:"Markenimage"
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Corporate social responsibility
Markenimage
Marketing management
193
Marketingmanagement
193
Brand management
111
Markenführung
111
Consumer behaviour
84
Konsumentenverhalten
84
Beziehungsmarketing
61
Relationship marketing
61
Brand image
60
Strategic management
43
Strategisches Management
43
Brand
39
Markenartikel
39
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35
Unternehmenserfolg
35
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29
SME
29
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market orientation
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Japutra, Arnold
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2
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2
Kaushik, Arun Kumar
2
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1
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Journal of strategic marketing
Journal of business research : JBR
431
The journal of brand management : an international journal
301
The journal of product & brand management
287
Business strategy and the environment
203
Journal of business ethics : JOBE
180
Journal of retailing and consumer services
172
Corporate social responsibility and environmental management
165
European journal of marketing : EJM
88
Journal of marketing communications
80
SpringerLink / Bücher
80
Marketing intelligence & planning
79
International journal of hospitality management
78
Asia Pacific journal of marketing and logistics
75
Psychology & marketing
74
Industrial marketing management : the international journal for industrial and high-tech firms
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Cogent business & management
66
Journal of the Academy of Marketing Science
61
Tourism management : research, policies, practice
54
International marketing review
51
Marketing letters : a journal of research in marketing
51
Journal of international consumer marketing
50
Journal of promotion management : innovations in planning and applied research
50
Business & society
49
Journal of global marketing
48
Journal of marketing
48
Journal of marketing management : MM
46
The journal of consumer marketing
46
International journal of consumer studies
44
Journal of marketing management : JMM ; journal of the Academy of Marketing
43
International journal of internet marketing and advertising : IJIMA
42
The IUP journal of brand management : IJBRM
42
European journal of marketing
40
Finance research letters
40
Journal of promotion management : JPM
40
Journal of travel and tourism marketing
40
International journal of contemporary hospitality management
38
Technological forecasting & social change : an international journal
38
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
37
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ECONIS (ZBW)
72
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72
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1
Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
Saved in:
2
Slimy tactics : the covert commercialisation of child-targeted content
Smith, Sheli
;
Oates, Caroline J.
;
McLeay, Fraser
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 304-316
Persistent link: https://www.econbiz.de/10014553252
Saved in:
3
What (really) drives consumer love for traditional luxury brands? : The joint effects of brand qualities on brand love
Pourazad, Naser
;
Stocchi, Lara
;
Michaelidou, Nina
; …
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 422-446
Persistent link: https://www.econbiz.de/10014553321
Saved in:
4
Strategic brand management in and through sport
Manoli, Argyro Elisavet
- In:
Journal of strategic marketing
32
(
2024
)
6
,
pp. 814-821
Persistent link: https://www.econbiz.de/10015051757
Saved in:
5
What drives car buyers to accept a rejuvenated brand? : the mediating effects of value and pricing in a consumer-brand relationship
Muhammad Iskandar Hamzah
;
Pontes, Nicolas
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 114-136
Persistent link: https://www.econbiz.de/10014553130
Saved in:
6
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
7
Brand identity dynamics : reinforcement or destabilisation of a sport brand identity through the introduction of esports?
Mühlbacher, Hans
;
Bertschy, Marjorie
;
Desbordes, Michel
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 421-442
Persistent link: https://www.econbiz.de/10013370887
Saved in:
8
The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention
Goyal, Anita
;
Verma, Pranay
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10014553120
Saved in:
9
Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory
Tran, Gina A.
;
Ketron, Seth
;
Tran, Trang
;
Fabrize, Robert
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
Saved in:
10
Luxury brand cultural symbolism : signaling effect on customer well-being
Ting, Liu
;
Ahn, Jiseon
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 590-605
Persistent link: https://www.econbiz.de/10014553343
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