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~isPartOf:"Journal of strategic marketing"
~subject:"Corporate social responsibility"
~subject:"Marketingmanagement"
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Corporate social responsibility
Marketingmanagement
Marketing management
183
Brand management
87
Markenführung
87
Consumer behaviour
66
Konsumentenverhalten
66
Beziehungsmarketing
55
Relationship marketing
55
Brand image
50
Markenimage
50
Strategic management
40
Strategisches Management
40
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33
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33
KMU
28
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28
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27
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27
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26
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25
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19
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Gilmore, Audrey
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2
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2
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Journal of strategic marketing
Journal of business research : JBR
388
Industrial marketing management : the international journal for industrial and high-tech firms
264
SpringerLink / Bücher
200
Business strategy and the environment
195
Journal of business ethics : JOBE
191
Corporate social responsibility and environmental management
153
European journal of marketing : EJM
133
Journal of marketing management : MM
124
Europäische Hochschulschriften / 5
116
Journal of the Academy of Marketing Science
113
The journal of business & industrial marketing
113
Journal of marketing communications
110
Journal of marketing
100
The journal of brand management : an international journal
89
Marketing intelligence & planning
87
Journal of retailing and consumer services
86
Springer eBook Collection
78
Gabler Edition Wissenschaft
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
71
Management science : journal of the Institute for Operations Research and the Management Sciences
69
The journal of product & brand management
60
Lehrbuch
58
Business horizons
54
Cogent business & management
53
Asia Pacific journal of marketing and logistics
51
International marketing review
51
Business & society
48
The marketing review
48
International journal of hospitality management
47
Journal of global marketing
47
Management decision : MD
47
Harvard business review : HBR
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Harvard-Business-Manager : das Wissen der Besten
44
Marketing : ZFP ; journal of research and management
44
Journal of marketing research : JMR
43
Journal of advertising research
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Psychology & marketing
41
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ECONIS (ZBW)
190
Showing
1
-
10
of
190
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date (oldest first)
1
A gaming simulation approach to understanding blue ocean
strategy
development as a transition from traditional competitive
strategy
Christodoulou, Ioannis
;
Langley, Paul A.
- In:
Journal of strategic marketing
28
(
2020
)
8
,
pp. 727-752
Persistent link: https://www.econbiz.de/10012313936
Saved in:
2
Innovation and differentiation of emerging market international new ventures the role of entrepreneurial marketing
Buccieri, Dominic
;
Javalgi, Rajshekhar (Raj) G.
;
Gross, …
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 549-577
Persistent link: https://www.econbiz.de/10014304915
Saved in:
3
Scoping and aligning CRM
strategy
in higher education institutions : practical steps
Khashab, Basel
;
Gulliver, Stephen R.
;
Ayoubi, Rami M.
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 627-651
Persistent link: https://www.econbiz.de/10013492877
Saved in:
4
Freemium marketing : use of demand-side research in market segmentation
strategy
Sciglimpaglia, Donald
;
Raafat, Feraidoon
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 667-690
Persistent link: https://www.econbiz.de/10013492880
Saved in:
5
Digital brand content : underlying nature and rationales of a hybrid marketing practice
Arrivé, Sandra
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 340-354
Persistent link: https://www.econbiz.de/10013370881
Saved in:
6
Communication channel efficiency across the early lifecycle stages of a brand
Riedel, Aimee S.
;
Lawley, Meredith
;
Birch, Dawn
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 254-266
Persistent link: https://www.econbiz.de/10014303198
Saved in:
7
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
8
Houdini's magical marketing strategies
Weinstein, Art
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 691-702
Persistent link: https://www.econbiz.de/10013492881
Saved in:
9
Between saying and doing is the ocean : an empirical exploration of the gap between strategic marketing plans and their implementation in the life sciences industry
Smith, Brian D.
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 38-49
Persistent link: https://www.econbiz.de/10012202442
Saved in:
10
Positioning strategies for branding services in an emerging economy
Coffie, Stanley
- In:
Journal of strategic marketing
28
(
2020
)
4
,
pp. 321-335
Persistent link: https://www.econbiz.de/10012313904
Saved in:
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