//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of strategic marketing"
~subject:"KMU"
~subject:"Konsumentenverhalten"
~subject:"Supplier relationship management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Unternehmensführung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
KMU
Konsumentenverhalten
Supplier relationship management
Marketing management
183
Marketingmanagement
183
Strategic management
40
Strategisches Management
40
Beziehungsmarketing
35
Relationship marketing
35
Firm performance
31
Unternehmenserfolg
31
market orientation
25
SME
24
Competitive advantage
23
Wettbewerbsvorteil
23
Brand management
21
Markenführung
21
Marketing
18
Innovation
17
Consumer behaviour
15
Emerging economies
13
Schwellenländer
13
Internet marketing
12
Online-Marketing
12
Innovation management
11
Innovationsmanagement
11
Resource-based view
11
Ressourcenorientierter Ansatz
11
Selling
11
Verkauf
11
New product development
10
Produktentwicklung
10
marketing strategy
10
Brand image
9
Erfolgsfaktor
9
Lieferantenmanagement
9
Markenimage
9
Success factor
9
B-to-B-Marketing
8
Business-to-business marketing
8
more ...
less ...
Online availability
All
Undetermined
26
Type of publication
All
Article
43
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
45
Aufsatz in Zeitschrift
45
Collection of articles of several authors
2
Sammelwerk
2
Language
All
English
45
Author
All
Gilmore, Audrey
5
Carson, David
3
O'Dwyer, Michele
3
Wright, Sheila
3
Ngo, Liem Viet
2
O'Cass, Aron
2
Siahtiri, Vida
2
Taghian, Mehdi
2
Weinstein, Art
2
Akaka, Melissa Archpru
1
Anees-ur-Rehman, Muhammad
1
Banerjee, Shubhomoy
1
Bang, Vasant V.
1
Bisson, Christophe
1
Bowden, Jana
1
Brotspies, Herbert
1
Brouard, François
1
Buccieri, Dominic
1
Budhathoki, Tribikram
1
Butt, Muhammad Mohsin
1
Canhoto, Ana Isabel Domingos
1
Carlson, Jamie L.
1
Chao, Chih-Wei
1
Chidiac, David
1
Coffie, Stanley
1
D'Souza, Clare M.
1
Davari, Arezoo
1
Duffy, Alistair P.
1
Fathollahzadeh, Zeinab
1
Geursen, Gus
1
Greenley, Gordon E.
1
Gross, Andrew C.
1
Hawkins, Matthew A.
1
Hirvonen, Saku
1
Huhmann, Bruce A.
1
Hulbert, Bev
1
Javalgi, Rajshekhar (Raj) G.
1
Johns, Raechel
1
Johnston, Wesley James
1
Joshi, Sharad L.
1
more ...
less ...
Published in...
All
Journal of strategic marketing
Journal of business research : JBR
184
Industrial marketing management : the international journal for industrial and high-tech firms
141
Journal of business ethics : JOBE
123
Journal of retailing and consumer services
84
SpringerLink / Bücher
84
The journal of business & industrial marketing
69
Business strategy and the environment
63
Cogent business & management
52
International journal of production economics
52
Journal of marketing communications
46
Corporate social responsibility and environmental management
42
International journal of hospitality management
42
Europäische Hochschulschriften / 5
39
International journal of production research
39
Springer eBook Collection
39
European journal of marketing : EJM
38
Journal of marketing
36
International journal of entrepreneurship and small business
35
Journal of marketing management : MM
35
Journal of business ethics : JBE
34
Asia Pacific journal of marketing and logistics
33
Gabler Edition Wissenschaft
32
Marketing intelligence & planning
32
The journal of brand management : an international journal
32
Journal of small business strategy
31
Journal of small business and enterprise development
30
Technological forecasting & social change : an international journal
30
Journal of the Academy of Marketing Science
29
The journal of product & brand management
28
European research studies
27
Psychology & marketing
27
The journal of consumer marketing
24
Business horizons
22
International small business journal : researching entrepreneurship
22
Journal of retailing
22
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
22
Management decision : MD
22
Management research review
22
Small business economics : an entrepreneurship journal
22
more ...
less ...
Source
All
ECONIS (ZBW)
45
Showing
1
-
10
of
45
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Small and medium size firm's marketing competitive advantage and environmental initiatives in the Middle East
D'Souza, Clare M.
;
Taghian, Mehdi
- In:
Journal of strategic marketing
26
(
2018
)
7
,
pp. 568-582
Persistent link: https://www.econbiz.de/10011976362
Saved in:
2
The influence of green brand innovativeness and value perception on brand loyalty : the moderating role of green knowledge
Lin, Jialing
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 81-95
Persistent link: https://www.econbiz.de/10012202445
Saved in:
3
When media matters : the role of media richness and naturalness on purchase intentions within influencer marketing
Chidiac, David
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1178-1198
Persistent link: https://www.econbiz.de/10014321944
Saved in:
4
Innovation and differentiation of emerging market international new ventures the role of entrepreneurial marketing
Buccieri, Dominic
;
Javalgi, Rajshekhar (Raj) G.
;
Gross, …
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 549-577
Persistent link: https://www.econbiz.de/10014304915
Saved in:
5
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
6
Strategic flexibility in small firms
Sen, Sandipan
;
Savitskie, Katrina
;
Mahto, Raj V.
; …
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 1053-1070
Persistent link: https://www.econbiz.de/10014305070
Saved in:
7
Marketing mix strategies for closing the gap between green consumers' pro-enviromental beliefs and behaviours
Davari, Arezoo
;
Strutton, David
- In:
Journal of strategic marketing
22
(
2014
)
7
,
pp. 563-586
Persistent link: https://www.econbiz.de/10010502964
Saved in:
8
Rethinking business segmentation : a conceptual model and strategic insights
Brotspies, Herbert
;
Weinstein, Art
- In:
Journal of strategic marketing
27
(
2019
)
2
,
pp. 164-176
Persistent link: https://www.econbiz.de/10012202451
Saved in:
9
Conceptualising a digital orientation : antecedents of supporting SME performance in the digital economy
Quinton, Sarah
;
Canhoto, Ana Isabel Domingos
; …
- In:
Journal of strategic marketing
26
(
2018
)
5
,
pp. 427-439
Persistent link: https://www.econbiz.de/10011903384
Saved in:
10
Identity relevant possessions
Hawkins, Matthew A.
;
Rome, Alexandra
- In:
Journal of strategic marketing
29
(
2021
)
3
,
pp. 206-226
Persistent link: https://www.econbiz.de/10012515819
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->