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~isPartOf:"Journal of strategic marketing"
~subject:"Konsumentenverhalten"
~subject:"Kundenintegration"
~subject:"Service quality"
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Konsumentenverhalten
Kundenintegration
Service quality
Customer value
16
Kundenwert
16
Beziehungsmarketing
14
Relationship marketing
14
Betriebliche Wertschöpfung
6
Value creation
6
Consumer behaviour
4
customer value
4
Dienstleistungsqualität
3
Marketing management
3
Marketingmanagement
3
Brand management
2
Confidence
2
Customer integration
2
Customer satisfaction
2
E-commerce
2
Electronic Commerce
2
Football
2
Fußball
2
Kundenzufriedenheit
2
Markenführung
2
Marketing
2
Vertrauen
2
sport
2
Arbeitsverhalten
1
Bank
1
Big event
1
CCT
1
CLV
1
Communication
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Creativity
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Dienstleistungssektor
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Entrepreneurial marketing
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Event marketing
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Event-Marketing
1
Fan Fests
1
Firm performance
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Anderl, Eva
1
Fernandes, Teresa
1
Iyer, Pramod
1
Kolyperas, D.
1
März, Armin
1
Neves, Sara
1
Roy, Sanjit
1
Schumann, Jan Hendrik
1
Sparks, L.
1
Torkzadeh, Samaneh
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Zolfagharian, Mohammadali
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Journal of strategic marketing
Journal of business research : JBR
49
Journal of retailing and consumer services
42
Industrial marketing management : the international journal for industrial and high-tech firms
30
International journal of hospitality management
24
The service industries journal
17
International journal of contemporary hospitality management
12
The journal of services marketing
12
Journal of service management
11
Journal of service research : JSR
11
Service business
11
Tourism management : research, policies, practice
11
The journal of product & brand management
10
Marketing theory
9
Technological forecasting & social change : an international journal
9
The journal of business & industrial marketing
9
Cogent business & management
8
International journal of services and operations management
8
Journal of the Academy of Marketing Science
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Business horizons
6
European journal of marketing : EJM
6
Journal of hospitality and tourism insights
6
Journal of marketing research : JMR
6
Journal of service theory and practice : JSTP
6
Asia Pacific journal of marketing and logistics
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
International journal of consumer studies
5
Journal of business economics and management
5
Journal of customer behaviour
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of marketing
5
Journal of marketing analytics : JMA
5
Journal of marketing management : MM
5
Journal of service research
5
Journal of travel and tourism marketing
5
Marketing intelligence & planning
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
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ECONIS (ZBW)
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1
Customer value co-creation behaviors and service outcomes : insights from a transformative service
Torkzadeh, Samaneh
;
Zolfagharian, Mohammadali
;
Iyer, Pramod
- In:
Journal of strategic marketing
29
(
2021
)
8
,
pp. 635-657
Persistent link: https://www.econbiz.de/10012653601
Saved in:
2
Nonmonetary customer value contributions in free e-services
Anderl, Eva
;
März, Armin
;
Schumann, Jan Hendrik
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 175-189
Persistent link: https://www.econbiz.de/10011591899
Saved in:
3
The role of servicescape as a driver of customer value in experience-centric service organizations : the Dragon Football Stadium case
Fernandes, Teresa
;
Neves, Sara
- In:
Journal of strategic marketing
22
(
2014
)
6
,
pp. 548-560
Persistent link: https://www.econbiz.de/10010489663
Saved in:
4
Exploring value co-creation in Fan Fests : the role of fans
Kolyperas, D.
;
Sparks, L.
- In:
Journal of strategic marketing
26
(
2018
)
1
,
pp. 71-84
Persistent link: https://www.econbiz.de/10011860430
Saved in:
5
Modelling customer advocacy : a PLS path modeling approach
Roy, Sanjit
- In:
Journal of strategic marketing
23
(
2015
)
5
,
pp. 380-398
Persistent link: https://www.econbiz.de/10011479430
Saved in:
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