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~isPartOf:"Journal of strategic marketing"
~subject:"Markenartikel"
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Markenartikel
Marketing management
193
Marketingmanagement
193
Brand management
111
Markenführung
111
Consumer behaviour
85
Konsumentenverhalten
85
Beziehungsmarketing
62
Relationship marketing
62
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Strategic management
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Strategisches Management
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SME
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market orientation
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Journal of strategic marketing
Journal of business research : JBR
247
The journal of brand management : an international journal
242
The journal of product & brand management
194
Journal of retailing and consumer services
146
European journal of marketing : EJM
59
Psychology & marketing
50
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
46
Asia Pacific journal of marketing and logistics
43
Marketing intelligence & planning
42
Journal of marketing communications
35
SpringerLink / Bücher
35
Journal of marketing
34
Marketing letters : a journal of research in marketing
33
Journal of the Academy of Marketing Science
32
Journal of marketing management : JMM ; journal of the Academy of Marketing
30
European journal of marketing
29
International journal of hospitality management
29
The journal of consumer marketing
29
Industrial marketing management : the international journal for industrial and high-tech firms
28
Journal of fashion marketing and management
27
Brands and branding
26
Journal of promotion management : innovations in planning and applied research
26
Journal of international consumer marketing
25
Journal of promotion management : JPM
25
Business horizons
24
International journal of consumer studies
24
Journal of marketing management : MM
24
Journal of retailing
24
Cogent business & management
23
International journal of advertising : the review of marketing communications
23
The IUP journal of brand management : IJBRM
23
International journal of market research
22
International journal of market research : JMRS ; the journal of the Market Research Society
22
International marketing review
22
Journal of global marketing
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
21
Journal of consumer research : JCR ; an interdisciplinary journal
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
19
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ECONIS (ZBW)
39
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1
Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
Saved in:
2
Strategic brand storytelling
Mills, Adam J.
- In:
Journal of strategic marketing
31
(
2023
)
7
,
pp. 1239-1242
Persistent link: https://www.econbiz.de/10014553075
Saved in:
3
Strategic brand storytelling
2023
Persistent link: https://www.econbiz.de/10014553092
Saved in:
4
What (really) drives consumer love for traditional luxury brands? : The joint effects of brand qualities on brand love
Pourazad, Naser
;
Stocchi, Lara
;
Michaelidou, Nina
; …
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 422-446
Persistent link: https://www.econbiz.de/10014553321
Saved in:
5
Strategic brand management in and through sport
Manoli, Argyro Elisavet
- In:
Journal of strategic marketing
32
(
2024
)
6
,
pp. 814-821
Persistent link: https://www.econbiz.de/10015051757
Saved in:
6
What drives car buyers to accept a rejuvenated brand? : the mediating effects of value and pricing in a consumer-brand relationship
Muhammad Iskandar Hamzah
;
Pontes, Nicolas
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 114-136
Persistent link: https://www.econbiz.de/10014553130
Saved in:
7
The dynamic construction of brand storytelling
Aimé, Isabelle
- In:
Journal of strategic marketing
31
(
2023
)
7
,
pp. 1243-1262
Persistent link: https://www.econbiz.de/10014553077
Saved in:
8
Communication channel efficiency across the early lifecycle stages of a brand
Riedel, Aimee S.
;
Lawley, Meredith
;
Birch, Dawn
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 254-266
Persistent link: https://www.econbiz.de/10014303198
Saved in:
9
The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention
Goyal, Anita
;
Verma, Pranay
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10014553120
Saved in:
10
Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory
Tran, Gina A.
;
Ketron, Seth
;
Tran, Trang
;
Fabrize, Robert
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
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