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~isPartOf:"Journal of strategic marketing"
~subject:"Relationship marketing"
~subject:"SME"
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Relationship marketing
SME
Marketing management
193
Marketingmanagement
193
Beziehungsmarketing
169
Consumer behaviour
125
Konsumentenverhalten
125
Brand management
111
Markenführung
111
Brand image
66
Markenimage
66
Customer satisfaction
51
Kundenzufriedenheit
51
Strategic management
43
Strategisches Management
43
Firm performance
42
Unternehmenserfolg
42
Brand
40
Markenartikel
40
Dienstleistungsqualität
36
Service quality
36
Social Web
34
Social web
34
Lieferantenmanagement
30
Supplier relationship management
30
Innovation
28
Internet marketing
28
Online-Marketing
28
Competitive advantage
27
KMU
27
Wettbewerbsvorteil
27
market orientation
27
Customer integration
25
Kundenintegration
25
Marketing
25
Innovation management
23
Innovationsmanagement
23
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22
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English
191
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Simkin, Lyndon
6
Gilmore, Audrey
5
Dibb, Sally
4
Fernandes, Teresa
4
Japutra, Arnold
4
Pervan, Simon J.
4
Roy, Sanjit
4
Roy, Sanjit Kumar
4
Canhoto, Ana Isabel Domingos
3
Carson, David
3
Harrigan, Paul
3
O'Dwyer, Michele
3
Thaichon, Park
3
Ashill, Nicholas
2
Bove, Liliana L.
2
Diwan, Saloni Pawan
2
Farrell, Mark Anthony
2
Frazer, Lorelle
2
Giannakis, Damianos
2
Gupta, Samir
2
Hajli, Nick
2
Harker, Michael
2
Jebarajakirthy, Charles
2
Johnson, Lester W.
2
Ketron, Seth
2
Leckie, Civilai
2
Mattsson, Jan
2
Meadows, Maureen
2
Mishra, Sita
2
Naumann, Earl
2
Ngo, Liem Viet
2
O'Cass, Aron
2
Oczkowski, Edward A.
2
Paul, Justin
2
Pelham, Alfred M.
2
Polonsky, Michael J.
2
Quinton, Sarah
2
Rahman, Kaleel
2
Rizomyliotis, Ioannis
2
Sahi, Gurjeet Kaur
2
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Published in...
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Journal of strategic marketing
Journal of business research : JBR
804
Journal of retailing and consumer services
587
Industrial marketing management : the international journal for industrial and high-tech firms
461
SpringerLink / Bücher
396
International journal of hospitality management
294
The journal of business & industrial marketing
229
The journal of services marketing
229
The service industries journal
201
Cogent business & management
176
Journal of the Academy of Marketing Science
172
International journal of electronic customer relationship management : IJECRM
143
Gabler Edition Wissenschaft
141
Technological forecasting & social change : an international journal
134
International journal of contemporary hospitality management
125
Journal of marketing
124
Marketing intelligence & planning
122
Journal of travel and tourism marketing
120
Tourism management : research, policies, practice
120
Journal of hospitality marketing & management
118
Journal of service research : JSR
117
The journal of brand management : an international journal
116
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
114
Asia Pacific journal of marketing and logistics
112
Europäische Hochschulschriften / 5
112
The journal of product & brand management
112
Journal of small business and enterprise development
111
Journal of service management
107
Journal of business ethics : JOBE
105
International journal of entrepreneurship and small business
104
International journal of production economics
104
Journal of retailing
104
European journal of marketing : EJM
102
Small business economics : an entrepreneurship journal
102
Psychology & marketing
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
International journal of innovation management
96
Springer eBook Collection
96
International journal of business information systems : IJBIS
95
Journal of open innovation : technology, market, and complexity
95
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ECONIS (ZBW)
191
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191
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1
The interplay of marketing performance measurement and market orientation leading to high business performance in manufacturing SMEs
Mařík, Jiří
;
Karlíček, Miroslav
;
Mochtak, Michal
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 34-48
Persistent link: https://www.econbiz.de/10014553115
Saved in:
2
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
3
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
4
The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention
Goyal, Anita
;
Verma, Pranay
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10014553120
Saved in:
5
Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory
Tran, Gina A.
;
Ketron, Seth
;
Tran, Trang
;
Fabrize, Robert
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
Saved in:
6
Consumer-activity identification : identifying antecedents and outcomes
Hawkins, Matthew A.
;
Thyroff, Anastasia E.
;
Rome, …
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 606-621
Persistent link: https://www.econbiz.de/10014553344
Saved in:
7
SDL/ELM-informed brand co-creation and engagement during the COVID-19 crisis : investigating the conditional effects of involvement and age
Rather, Raouf Ahmad
;
Bozkurt, Sıddık
;
Khan, Imran
; …
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 266-288
Persistent link: https://www.econbiz.de/10014553248
Saved in:
8
Scoping and aligning CRM strategy in higher education institutions : practical steps
Khashab, Basel
;
Gulliver, Stephen R.
;
Ayoubi, Rami M.
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 627-651
Persistent link: https://www.econbiz.de/10013492877
Saved in:
9
Integrating dynamic segmentation and portfolio theories for better customer portfolio performance
Viviani, Jean-Laurent
;
Komura, Ayuko
;
Suzuki, Kenichi
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 140-153
Persistent link: https://www.econbiz.de/10014303159
Saved in:
10
Mind, service quality, relationship with airlines
Prentice, Catherine
;
Hsiao, Aaron
;
Wang, Xuequn
; …
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014303192
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