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~isPartOf:"Journal of strategic marketing"
~subject:"Strategic management"
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Strategic management
Beziehungsmarketing
161
Relationship marketing
161
Consumer behaviour
60
Konsumentenverhalten
60
Customer satisfaction
38
Kundenzufriedenheit
38
Marketing management
28
Marketingmanagement
28
Dienstleistungsqualität
26
Service quality
26
Social Web
22
Social web
22
Brand management
21
Lieferantenmanagement
21
Markenführung
21
Supplier relationship management
21
Customer integration
18
Kundenintegration
18
Brand image
16
Markenimage
16
Betriebliche Wertschöpfung
15
Confidence
15
Value creation
15
Vertrauen
15
Customer value
14
Kundenwert
14
Internet marketing
13
Online-Marketing
13
Einzelhandel
11
Retail trade
11
Structural equation model
10
Strukturgleichungsmodell
10
relationship marketing
10
Brand
9
Markenartikel
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Online retailing
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Online-Handel
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Strategisches Management
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Ayoubi, Rami M.
1
Bednall, David H. B.
1
Cambra-Fierro, Jesús Juan
1
Centeno, Edgar
1
Cravens, David W.
1
Fu, Frank Q.
1
Giannakis, Damianos
1
Gulliver, Stephen R.
1
Halstead, Diane
1
Harker, Michael
1
Harrigan, Kathryn Rudie
1
Ingram, Thomas N.
1
Jones, Eli
1
Khashab, Basel
1
LaForge, Raymond W.
1
Manral, Lalit
1
Mavondo, Felix T.
1
Nyadzayo, Munyaradzi W.
1
Olavarria, Ana
1
Richards, Keith A.
1
Valos, Michael J.
1
Valos, Michael John
1
Vazquez-Carrasco, Rosario
1
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Journal of strategic marketing
The journal of business & industrial marketing
8
Industrial marketing management : the international journal for industrial and high-tech firms
7
Journal of business research : JBR
7
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
6
Journal of business strategy
5
SpringerLink / Bücher
5
The journal of services marketing
4
Business process management journal
3
Customer Relationship Management : neue CRM-Best-Practice-Fallstudien und -Konzepte zu Prozessen, Organisation, Mitarbeiterführung und Technologie
3
Gabler Edition Wissenschaft
3
Journal of strategy and management
3
The international journal of business science & applied management : IJBSAM
3
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
3
Werte schaffen : Perspektiven einer stakeholderorientierten Unternehmensführung ; Hans H. Hinterhuber zum 65. Geburtstag
3
Administrative Sciences : open access journal
2
Berichte aus der Betriebswirtschaft
2
Business horizons
2
CRM in financial services : a practical guide to making customer relationship management work
2
Führung von Vertriebsorganisationen : Strategie - Koordination - Umsetzung
2
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
2
Handbuch Versicherungsmarketing
2
International journal of business and globalisation : IJBG
2
International journal of electronic customer relationship management : IJECRM
2
International journal of hospitality management
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of knowledge management
2
Journal of small business and enterprise development
2
Journal of the Academy of Marketing Science
2
Kundenorientierung im Touristikmanagement
2
Management decision : MD
2
Management working paper
2
Microsoft executive leadership series
2
Mythos Strategie : mit der richtigen Strategie zur Marktführerschaft ; die Erfolgsstrategien von 15 regionalen und globalen Marktführern
2
Report / Marketing Science Institute
2
Schriftenreihe Strategisches Management
2
Springer eBook Collection
2
Springer eBook Collection / Business and Economics
2
Strategy & leadership
2
The Jossey-Bass business & management series
2
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ECONIS (ZBW)
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1
Scoping and aligning CRM strategy in higher education institutions : practical steps
Khashab, Basel
;
Gulliver, Stephen R.
;
Ayoubi, Rami M.
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 627-651
Persistent link: https://www.econbiz.de/10013492877
Saved in:
2
How do alternative strategic orientations influence social media performance?
Valos, Michael J.
;
Mavondo, Felix T.
;
Nyadzayo, …
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012202440
Saved in:
3
Corporate advantage in customer-centric diversification
Manral, Lalit
;
Harrigan, Kathryn Rudie
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 498-519
Persistent link: https://www.econbiz.de/10011976044
Saved in:
4
Success factors in a CRM strategy : technology is not all
Cambra-Fierro, Jesús Juan
;
Centeno, Edgar
;
Olavarria, Ana
- In:
Journal of strategic marketing
25
(
2017
)
4
,
pp. 316-333
Persistent link: https://www.econbiz.de/10011871387
Saved in:
5
Strategic alignment between relationship marketing and human resource management in financial services organizations
Giannakis, Damianos
;
Harker, Michael
- In:
Journal of strategic marketing
22
(
2014
)
5
,
pp. 396-419
Persistent link: https://www.econbiz.de/10010417133
Saved in:
6
The alignment of market research with business strategy and CRM
Valos, Michael John
;
Bednall, David H. B.
- In:
Journal of strategic marketing
18
(
2010
)
3
,
pp. 187-199
Persistent link: https://www.econbiz.de/10003988707
Saved in:
7
Strategic alignment for sales organization transformation
LaForge, Raymond W.
;
Ingram, Thomas N.
;
Cravens, David W.
- In:
Journal of strategic marketing
17
(
2009
)
3/4
,
pp. 199-219
Persistent link: https://www.econbiz.de/10003887630
Saved in:
8
Developing a strategic framework of key account performance
Jones, Eli
;
Richards, Keith A.
;
Halstead, Diane
;
Fu, …
- In:
Journal of strategic marketing
17
(
2009
)
3/4
,
pp. 221-235
Persistent link: https://www.econbiz.de/10003887632
Saved in:
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