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~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~subject:"Market research"
~subject:"Social web"
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Search: subject_exact:"Brand image"
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54
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54
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Journal of the Academy of Marketing Science
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Journal of business research : JBR
65
The journal of brand management : an international journal
41
The journal of product & brand management
41
Journal of retailing and consumer services
36
International journal of internet marketing and advertising : IJIMA
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Journal of marketing communications
15
Journal of promotion management : innovations in planning and applied research
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Psychology & marketing
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Marketing intelligence & planning
12
Tourism management : research, policies, practice
12
Cogent business & management
11
International journal of advertising : the review of marketing communications
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
Journal of marketing research : JMR
11
Asia Pacific journal of marketing and logistics
10
Tourism management perspectives : TMP
10
Journal of fashion marketing and management
9
Journal of internet commerce
9
Journal of marketing
8
Business horizons
7
International journal of market research : JMRS ; the journal of the Market Research Society
7
Journal of marketing management : MM
7
Journal of promotion management : JPM
7
Qualitative market research : an international journal
7
Technological forecasting & social change : an international journal
7
European journal of marketing : EJM
6
International journal of electronic marketing and retailing : IJEMR
6
International journal of hospitality management
6
International journal of technology marketing : IJTMkt
6
Journal of strategic marketing
6
European Sport management quarterly : ESMQ
5
European journal of marketing
5
Global business review
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
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ECONIS (ZBW)
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1
Customer nontransactional value cocreation in an online hotel brand community : driving motivation, engagement behavior, and value beneficiary
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
5
,
pp. 1088-1104
Persistent link: https://www.econbiz.de/10013258957
Saved in:
2
Developing a multi-dimensional measure of hotel brand customers' online engagement behaviors to capture non-transactional value
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
3
,
pp. 593-609
Persistent link: https://www.econbiz.de/10014245435
Saved in:
3
The dynamic nature of marketing constructs
Bergkvist, Lars
;
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 521-541
Persistent link: https://www.econbiz.de/10012548064
Saved in:
4
Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis
Hanson, Sara
;
Jiang, Lan
;
Dahl, Darren W.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 349-367
Persistent link: https://www.econbiz.de/10012022592
Saved in:
5
When pushing back is good : the effectiveness of brand responses to social media complaints
Johnen, Marius
;
Schnittka, Oliver
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
5
,
pp. 858-878
Persistent link: https://www.econbiz.de/10012107337
Saved in:
6
Motives, modes of participation, and loyalty intentions of Facebook tourism brand page consumers
Ben-Shaul, Michal
;
Reichel, Arie
- In:
Journal of travel research : a quarterly publication of …
57
(
2018
)
4
,
pp. 453-471
Persistent link: https://www.econbiz.de/10011915445
Saved in:
7
A meeting of the minds : exploring the core-periphery structure and retrieval paths of destination image using social network analysis
Wang, Yuan
;
Li, Xiang
;
Lai, Kun
- In:
Journal of travel research : a quarterly publication of …
57
(
2018
)
5
,
pp. 612-626
Persistent link: https://www.econbiz.de/10011915513
Saved in:
8
Brand management in the era of social media : social visibility of consumption and customer brand identification
So, Kevin Kam Fung
;
Wu, Luorong
;
Xiong, Lina
;
King, Ceridwyn
- In:
Journal of travel research : a quarterly publication of …
57
(
2018
)
6
,
pp. 727-742
Persistent link: https://www.econbiz.de/10011927123
Saved in:
9
Toward a theory of customer engagement marketing
Harmeling, Colleen M.
;
Moffett, Jordan W.
;
Arnold, Mark J.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 312-335
Persistent link: https://www.econbiz.de/10011684966
Saved in:
10
Negative word of mouth can be a positive for consumers connected to the brand
Wilson, Andrew E.
;
Giebelhausen, Michael D.
;
Brady, …
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
4
,
pp. 534-547
Persistent link: https://www.econbiz.de/10011737468
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