//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Major theoretical debates and contemporary issues in marketing theory"
~type_genre:"Aufsatz im Buch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketingtheorie"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketing theory
18
Marketingtheorie
18
Dienstleistungsmarketing
3
Market mechanism
3
Marketing
3
Marketing management
3
Marketingmanagement
3
Marktmechanismus
3
Services marketing
3
Social values
3
Soziale Werte
3
Analysis of variance
2
Beziehungsmarketing
2
Business network
2
E-commerce
2
Electronic Commerce
2
Implizites Wissen
2
International marketing
2
Internationales Marketing
2
Knowledge
2
Relationship marketing
2
Social Marketing
2
Social marketing
2
Tacit knowledge
2
Unternehmensnetzwerk
2
Varianzanalyse
2
Wissen
2
Africa
1
Afrika
1
Barter economy
1
Behaviour
1
Bibliometrics
1
Bibliometrie
1
Consumers
1
Consumption theory
1
Customers
1
Developing countries
1
Development strategy
1
Entwicklungsländer
1
Entwicklungsstrategie
1
more ...
less ...
Type of publication
All
Article
18
Type of publication (narrower categories)
All
Aufsatz im Buch
Article in journal
48
Aufsatz in Zeitschrift
48
Book section
18
Reprint
18
Collection of articles of several authors
2
Interview
2
Sammelwerk
2
more ...
less ...
Language
All
English
18
Author
All
Akaah, Ishmael P.
1
Andreasen, Alan R.
1
Araujo, Luis
1
Dadzie, Kofi Q.
1
Ford, David
1
Gassenheimer, Jule B.
1
Gregory, Gary
1
Grönroos, Christian
1
Hastings, Gerard
1
Houston, Franklin S.
1
Håkansson, Håkan
1
Joy, Annamma
1
Karavdic, Munib
1
Kilbourne, William
1
Lusch, Robert F.
1
McDonagh, Pierre
1
Peñaloza, Lisa
1
Prothero, Andrea
1
Riordan, Edward A.
1
Ross, Christoper A.
1
Rossiter, John R.
1
Saren, Michael
1
Schembri, Sharon
1
Uncles, Mark
1
Vargo, Stephen L.
1
Venkatesh, Alladi
1
Wensley, Robin
1
Wilkinson, Ian
1
Zinkhan, George M.
1
more ...
less ...
Published in...
All
Journal of the Academy of Marketing Science
Major theoretical debates and contemporary issues in marketing theory
History of marketing thought ; Volume 1
28
History of marketing thought ; Volume 2
24
The SAGE handbook of marketing theory
18
The development of marketing theory and its philosophical underpinnings
17
The history of marketing science
17
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
16
Critical marketing : issues in contemporary marketing
15
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
15
The impact of theory on representations of the consumer and the marketing organisation
15
Neue Herausforderungen an das Dienstleistungsmarketing
13
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
12
Handbook of marketing decision models
12
Critical marketing : defining the field
11
Expanding disciplinary space : on the potential of critical marketing
11
The evolution of nonprofit marketing
11
History of marketing thought ; Volume 3
9
The development of critical perspectives in marketing
8
Nonprofit marketing : sectoral applications
7
The marketing book
7
Handbook on ethics and marketing
6
Innovationen im sektoralen Marketing : Festschrift zum 60. Geburtstag von Fritz Scheuch ; mit 15 Tabellen
6
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
6
Fundamentals of marketing research ; Vol. 6
5
Historical research in marketing management
5
The SAGE handbook of digital marketing
5
Theoretical and empirical perspectives in critical marketing studies
5
Artificial intelligence in marketing
4
Changing the course of marketing : alternative paradigms for widening marketing theory
4
Fundamentals of marketing research ; Vol. 1
4
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
4
Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel : Heribert Meffert zum 70. Geburtstag
4
Marktorientierte Unternehmensführung : Grundkonzepte, Anwendungen und Lehre ; Festschrift für Hermann Freter zum 60. Geburtstag
4
Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
4
Handbook of qualitative research methods in marketing
3
International marketing ; Vol. 1
3
Marketing
3
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
3
Qualitative Marktforschung : Konzepte - Methoden - Analysen
3
The nature and scope of marketing research
3
more ...
less ...
Source
All
ECONIS (ZBW)
18
Showing
1
-
10
of
18
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing and exchange
Houston, Franklin S.
;
Gassenheimer, Jule B.
-
2008
Persistent link: https://www.econbiz.de/10003610474
Saved in:
2
"The voice of the consumer?" : speculations on the limits to the marketing analogy
Wensley, Robin
-
2008
Persistent link: https://www.econbiz.de/10003610483
Saved in:
3
Service-dominant logic : reactions, reflections and refinements
Lusch, Robert F.
;
Vargo, Stephen L.
-
2008
Persistent link: https://www.econbiz.de/10003610501
Saved in:
4
Rationalizing service logic, or understanding services as experience?
Schembri, Sharon
-
2008
Persistent link: https://www.econbiz.de/10003610508
Saved in:
5
What is marketing knowledge? Stage I : forms of marketing knowledge
Rossiter, John R.
-
2008
Persistent link: https://www.econbiz.de/10003610621
Saved in:
6
From marketing knowledge to marketing principles
Uncles, Mark
-
2008
Persistent link: https://www.econbiz.de/10003610627
Saved in:
7
A history of network and channels thinking in marketing in the 20th Century
Wilkinson, Ian
-
2008
Persistent link: https://www.econbiz.de/10003610639
Saved in:
8
From marketing mix to relationship marketing : towards a paradigm shift in marketing
Grönroos, Christian
-
2008
Persistent link: https://www.econbiz.de/10003610650
Saved in:
9
How should companies interact in business networks?
Håkansson, Håkan
;
Ford, David
-
2008
Persistent link: https://www.econbiz.de/10003610671
Saved in:
10
Markets, market-making and marketing
Araujo, Luis
-
2008
Persistent link: https://www.econbiz.de/10003610686
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->