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~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Consumer behaviour"
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Consumer behaviour
Theorie
521
Theory
521
Operations Research
304
Operations research
304
Konsumentenverhalten
244
Relationship marketing
220
Beziehungsmarketing
219
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217
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217
Portfolio selection
198
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198
Marketing management
169
Marketingmanagement
169
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148
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128
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125
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70
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Kumar, V.
7
Homburg, Christian
4
Su, Xuanming
4
Brasel, S. Adam
3
Grewal, Dhruv
3
Hagtvedt, Henrik
3
Netessine, Serguei
3
Swinney, Robert
3
Verhoef, Peter C.
3
Zhang, Fuqiang
3
Zhang, Jonathan Z.
3
Agrawal, Vishal V.
2
Allon, Gad
2
Aviv, Yossi
2
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2
Bassamboo, Achal
2
Blut, Markus
2
Buell, Ryan W.
2
Cachon, Gérard
2
Choe, Chongwoo
2
Dahl, Darren W.
2
Dellaert, Benedict G. C.
2
Doorn, Jenny van
2
Duenyas, Izak
2
Dukes, Anthony
2
Eisend, Martin
2
Gao, Fei
2
Giebelhausen, Michael
2
Gremler, Dwayne D.
2
Hanson, Sara
2
Harmeling, Colleen M.
2
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2
Henderson, Conor M.
2
Hennig-Thurau, Thorsten
2
Jozic, Danijel
2
Keeling, Debbie I.
2
Kuksov, Dmitri
2
Liu, Nan
2
Ovchinnikov, Anton
2
Ozkaya, H. Erkan
2
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Journal of the Academy of Marketing Science
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
820
Journal of retailing and consumer services
772
International journal of hospitality management
309
The journal of product & brand management
306
The journal of brand management : an international journal
291
Psychology & marketing
196
Asia Pacific journal of marketing and logistics
179
The journal of services marketing
159
Journal of business ethics : JOBE
154
European journal of marketing : EJM
149
Journal of travel and tourism marketing
138
Journal of marketing communications
136
Journal of marketing
130
International journal of consumer studies
129
SpringerLink / Bücher
127
Journal of retailing
123
Marketing intelligence & planning
122
International journal of contemporary hospitality management
121
Journal of hospitality marketing & management
121
Cogent business & management
115
Journal of marketing management : MM
109
Journal of strategic marketing
106
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
104
International journal of retail & distribution management
103
Industrial marketing management : the international journal for industrial and high-tech firms
102
Marketing letters : a journal of research in marketing
96
The journal of consumer marketing
96
Tourism management : research, policies, practice
96
The service industries journal
91
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
89
Journal of international consumer marketing
89
The international review of retail, distribution and consumer research
89
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
83
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
82
International journal of internet marketing and advertising : IJIMA
80
Journal of fashion marketing and management
79
Journal of marketing research : JMR
79
Journal of promotion management : innovations in planning and applied research
79
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ECONIS (ZBW)
244
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244
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1
Service design for a holistic customer experience : a process framework
Bellos, Ioannis
- In:
Management science : journal of the Institute for …
67
(
2021
)
3
,
pp. 1718-1736
Persistent link: https://www.econbiz.de/10012506026
Saved in:
2
Demand estimation using managerial responses to automated price recommendations
García, Daniel
;
Tolvanen, Juha
;
Wagner, Alexander K.
- In:
Management science : journal of the Institute for …
68
(
2022
)
11
,
pp. 7918-7939
Persistent link: https://www.econbiz.de/10014279448
Saved in:
3
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
4
Winning your customers' minds and hearts : disentangling the effects of lock-in and affective customer experience on retention
Gao, Lily
;
Haan, Evert de
;
Melero-Polo, Iguácel
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 334-371
Persistent link: https://www.econbiz.de/10014251177
Saved in:
5
Histogram distortion bias in consumer choices
Lu, Tao
;
Yuan, May
;
Wang, Chong
;
Zhang, Xiaoquan
- In:
Management science : journal of the Institute for …
68
(
2022
)
12
,
pp. 8963-8978
Persistent link: https://www.econbiz.de/10014284972
Saved in:
6
CEO narcissism, brand acquisition and disposal, and stock returns
Cao, Zixia
;
Xu, Kehan
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 777-799
Persistent link: https://www.econbiz.de/10013389275
Saved in:
7
A customer portfolio
management
model that relates company's marketing to its long-term survival
McAlister, Leigh
;
Sinha, Shameek
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 584-600
Persistent link: https://www.econbiz.de/10012548067
Saved in:
8
Softening competition through unilateral sharing of customer data
Choe, Chongwoo
;
Cong, Jiajia
;
Wang, Chengsi
- In:
Management science : journal of the Institute for …
70
(
2024
)
1
,
pp. 526-543
Persistent link: https://www.econbiz.de/10014470040
Saved in:
9
Robots do not judge : service robots can alleviate embarrassment in service encounters
Holthöwer, Jana
;
Doorn, Jenny van
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 767-784
Persistent link: https://www.econbiz.de/10014326641
Saved in:
10
What's not to like? : negations in brand messages increase consumer engagement
Pezzuti, Todd
;
Leonhardt, James M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 675-694
Persistent link: https://www.econbiz.de/10014251257
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