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~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Marketing : ZFP ; journal of research and management"
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Sales promotion
21
Verkaufsförderung
21
Consumer behaviour
8
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8
Preismanagement
7
Pricing strategy
7
Beziehungsmarketing
3
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1997-2004
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Journal of the Academy of Marketing Science
Marketing : ZFP ; journal of research and management
Journal of retailing and consumer services
62
Journal of business research : JBR
59
Journal of retailing
46
Journal of promotion management : JPM
41
Journal of marketing research : JMR
35
Journal of marketing
24
Marketing letters : a journal of research in marketing
20
Journal of promotion management : innovations in planning and applied research
19
European journal of operational research : EJOR
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Psychology & marketing
16
The international review of retail, distribution and consumer research
15
European journal of marketing : EJM
14
International journal of retail & distribution management
13
Journal of consumer behaviour : an international research review
13
Journal of marketing communications
12
Quantitative marketing and economics : QME
12
SpringerLink / Bücher
12
International journal of production economics
11
The journal of product & brand management
11
International journal of hospitality management
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Asia Pacific journal of marketing and logistics
9
The journal of consumer marketing
9
Working paper / National Bureau of Economic Research, Inc.
9
Journal of advertising research
8
The service industries journal
8
Company and customer relations
7
International journal of production research
7
Journal of business economics : JBE
7
NBER working paper series
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
The journal of personal selling & sales management : JPSSM
7
American journal of agricultural economics
6
Faculty & research / Insead : working paper series
6
Gabler Edition Wissenschaft
6
Information systems research : ISR
6
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ECONIS (ZBW)
21
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1
The use of Net Promoter Score (NPS) to predict sales growth : insights from an empirical investigation
Baehre, Sven
;
O'Dwyer, Michele
;
O'Malley, Lisa
;
Lee, Nick
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 67-84
Persistent link: https://www.econbiz.de/10012819741
Saved in:
2
Behaviorally targeted location-based mobile marketing
Bernritter, Stefan F.
;
Ketelaar, Paul E.
;
Sotgiu, Francesca
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 677-702
Persistent link: https://www.econbiz.de/10012587383
Saved in:
3
Unintended effects of price promotions : forgoing competitors' price promotions strengthens incumbent brand loyalty
Pratt, Alexander B.
;
Robinson, Stacey G.
;
Voorhees, Clay M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1143-1164
Persistent link: https://www.econbiz.de/10014336213
Saved in:
4
The impact of bodily behaviors of sales representatives on charisma evaluations by consumers : a time-series perspective
Wagner, Udo
;
Pauser, Sandra
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
3
,
pp. 44-59
Persistent link: https://www.econbiz.de/10013392042
Saved in:
5
Benefitting a few at the expense of many? : exclusive promotions and their impact on untargeted customers
Newman, Christopher L.
;
Cinelli, Melissa D.
;
Vorhies, …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 76-96
Persistent link: https://www.econbiz.de/10011996686
Saved in:
6
Using consumer empowerment to increase the effectiveness of price discounts
Aigner, Andreas
;
Wilken, Robert
;
Geisendorf, Sylvie
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 48-63
Persistent link: https://www.econbiz.de/10012003368
Saved in:
7
I thought it was over, but now it is back : customer reactions to ex post time extensions of sales promotions
Garnefeld, Ina
;
Böhm, Eva
;
Klimke, Lena
;
Oestreicher, …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
6
,
pp. 1133-1147
Persistent link: https://www.econbiz.de/10011951650
Saved in:
8
More prizes are not always more attractive : factors increasing prospective sweepstakes participants' sensitivity to the number of prizes
Laporte, Sandra
;
Laurent, Gilles
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
3
,
pp. 395-410
Persistent link: https://www.econbiz.de/10011287120
Saved in:
9
Why and under which conditions are price lotteries effective at promoting products?
Gierl, Heribert
;
Hüttl-Maack, Verena
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
3
,
pp. 176-186
Persistent link: https://www.econbiz.de/10010394615
Saved in:
10
Math anxiety and its effects on consumers' preference for price promotion formats
Suri, Rajneesh
;
Monroe, Kent B.
;
Koç, Ümit
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
3
,
pp. 271-282
Persistent link: https://www.econbiz.de/10009747851
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