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~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Marketing intelligence & planning"
~language:"eng"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Konsumentenverhalten
Consumer behaviour
507
Relationship marketing
264
Beziehungsmarketing
261
Marketing management
190
Marketingmanagement
190
Brand management
179
Markenführung
179
Brand image
135
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135
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Grewal, Dhruv
9
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8
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Cleeren, Kathleen
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Khare, Arpita
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Schlager, Tobias
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Shimul, Anwar Sadat
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Sivakumaran, Bharadhwaj
3
Sotgiu, Francesca
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Journal of the Academy of Marketing Science
Marketing intelligence & planning
Journal of retailing and consumer services
1,929
Journal of business research : JBR
1,892
International journal of consumer studies
754
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
European journal of marketing : EJM
347
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
312
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
Journal of marketing communications
295
International journal of retail & distribution management
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Marketing letters : a journal of research in marketing
289
The journal of consumer marketing
284
Cogent business & management
283
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Journal of marketing
277
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
Food policy : economics planning and politics of food and agriculture
240
Young consumers : insight and ideas for responsible marketers
239
Journal of food products marketing
231
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ECONIS (ZBW)
507
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1
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10
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507
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1
Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions : a multivariate mediation analysis
Kalam, Abul
;
Goi, Chai Lee
;
Tiong, Ying Ying
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 84-119
Persistent link: https://www.econbiz.de/10014469195
Saved in:
2
The effect of retailer CSR and consumer environmental responsibility on green consumption behaviors : mediation of environmental concern and customer trust
Saif, Saad
;
Zameer, Hashim
;
Wang, Ying
;
Ali, Qadir
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 149-167
Persistent link: https://www.econbiz.de/10014469246
Saved in:
3
Low-literate customer experience : an empirical exploration
Mishra, Anubhav A.
;
Verma, Megha
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 59-83
Persistent link: https://www.econbiz.de/10014469193
Saved in:
4
AI increases unethical consumer behavior due to reduced anticipatory guilt
Kim, Taewoo
;
Lee, Hyejin
;
Kim, Michelle Yoosun
;
Kim, SunAh
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 785-801
Persistent link: https://www.econbiz.de/10014326643
Saved in:
5
Are "buy X get X free" price promotions effective? : an acquisition-transaction value perspective
Bhatt, Siddharth Harshkant
;
Pai, Dinesh Ramdas
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 707-721
Persistent link: https://www.econbiz.de/10014332140
Saved in:
6
Brand equity chain and brand equity measurement approaches
Oliveira, Marta Olivia Rovedder de
;
Heldt, Rodrigo
; …
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 442-456
Persistent link: https://www.econbiz.de/10014313031
Saved in:
7
Brand ethicality as a driver of psychological, affective and behavioral response to a brand
Kumar, Vikas
;
Kaushal, Vikrant
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1178-1196
Persistent link: https://www.econbiz.de/10014428930
Saved in:
8
The brand that wasn’t there : the impact of brand displacement on viewer engagement and brand attitude
Kristofferson, Kirk
;
Dunn, Lea
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 716-745
Persistent link: https://www.econbiz.de/10014251263
Saved in:
9
Can whimsically cute packaging overcome young consumer product unfamiliarity?
Suci, Afred
;
Wang, Hui-Chih
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 574-592
Persistent link: https://www.econbiz.de/10014313060
Saved in:
10
Channel integration in grocery retailers via mobile applications
Yen, Yung-Shen
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 427-441
Persistent link: https://www.econbiz.de/10014313029
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