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~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Springer Gabler Research"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Kaufentscheidung"
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Kaufentscheidung
Purchase decision
21
Consumer behaviour
9
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Journal of the Academy of Marketing Science
Springer Gabler Research
The journal of brand management : an international journal
SpringerLink / Bücher
44
Journal of consumer behaviour : an international research review
32
Journal of retailing and consumer services
29
Psychology & marketing
27
Journal of business research : JBR
26
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of retailing
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Reihe: Marketing : MAR
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Springer Proceedings in Business and Economics
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of consumer behaviour
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International journal of internet marketing and advertising : IJIMA
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Journal of Asian finance, economics and business : JAFEB
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Managerial and decision economics : MDE ; the international journal of research and progress in management economics
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Schriften zur empirischen Entscheidungsforschung
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Schriftenreihe Unternehmensführung und Marketing
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ECONIS (ZBW)
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1
Perceived financial constraints and normative influence : discretionary purchase decisions across cultures
Malika, Malika
;
Maheswaran, Durairaj
;
Jain, Shailendra …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 252-271
Persistent link: https://www.econbiz.de/10012819756
Saved in:
2
Impulse buying : a meta-analytic review
Iyer, Gopalkrishnan R.
;
Blut, Markus
;
Xiao, Sarah Hong
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 384-404
Persistent link: https://www.econbiz.de/10012290959
Saved in:
3
Behavioral biases in marketing
Dowling, Katharina
;
Guhl, Daniel
;
Klapper, Daniel
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 449-477
Persistent link: https://www.econbiz.de/10012290965
Saved in:
4
Adapting influence approaches to informed consumers in high-involvement purchases : are salespeople really doomed?
Hochstein, Bryan
;
Bolander, Willy
;
Goldsmith, Ronald E.
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 118-137
Persistent link: https://www.econbiz.de/10011996688
Saved in:
5
User-generated content and its impact on branding : how users and communities create and manage brands in Social Media
Dennhardt, Severin
-
2014
Persistent link: https://www.econbiz.de/10010194235
Saved in:
6
Reputation und Reiseentscheidung im Internet : Grundlagen, Messung und Praxis
Horster, Eric
-
2013
Persistent link: https://www.econbiz.de/10009771917
Saved in:
7
"Buying status" by choosing or rejecting luxury brands and their counterfeits
Geiger-Oneto, Stephanie
;
Gelb, Betsy D.
;
Walker, Doug
; …
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
3
,
pp. 357-372
Persistent link: https://www.econbiz.de/10009747840
Saved in:
8
Math anxiety and its effects on consumers' preference for price promotion formats
Suri, Rajneesh
;
Monroe, Kent B.
;
Koç, Ümit
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
3
,
pp. 271-282
Persistent link: https://www.econbiz.de/10009747851
Saved in:
9
Third-party product reviews and consumer behaviour : a dichotomous measuring via rasch, paired comparison and graphical chain models
Ziniel, Wolfgang
-
2013
Persistent link: https://www.econbiz.de/10009718586
Saved in:
10
Group influences of selling teams on industrial salespeople's cross-selling behavior
Schmitz, Christian
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
1
,
pp. 55-72
Persistent link: https://www.econbiz.de/10009719769
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