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~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"The Cornell hospitality quarterly"
~subject:"Kundenbindungsprogramm"
~subject:"Unternehmenserfolg"
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Search: subject_exact:"Customer relationship management"
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Kundenbindungsprogramm
Unternehmenserfolg
Beziehungsmarketing
191
Relationship marketing
191
Consumer behaviour
95
Konsumentenverhalten
95
Customer satisfaction
43
Kundenzufriedenheit
43
Dienstleistungsqualität
27
Service quality
27
Lieferantenmanagement
24
Supplier relationship management
24
Marketing management
21
Marketingmanagement
21
Salespeople
20
Verkaufspersonal
20
Customer value
17
Kundenwert
17
Loyalty program
17
Brand management
14
Customer integration
14
Internet marketing
14
Kundenintegration
14
Markenführung
14
Online-Marketing
14
Social Web
14
Social web
14
Brand image
13
Firm performance
13
Markenimage
13
USA
13
United States
13
Customer service
12
Kundenservice
12
Marketing theory
12
Marketingtheorie
12
Einzelhandel
11
Retail trade
11
Beschwerdemanagement
10
Complaint management
10
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Article
29
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29
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English
29
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Kumar, V.
2
Lee, Ju-Yeon
2
Palmatier, Robert W.
2
Steinhoff, Lena
2
Anderson, Chris K.
1
Arnold, Mark J.
1
Babin, Barry J.
1
Back, Ki-Joon
1
Bagga, Charan K.
1
Baker, Melissa A.
1
Beck, Jonathan M.
1
Belli, Alex
1
Benavent, Christophe
1
Bendle, Neil T.
1
Bhargava, Mukesh
1
Bijmolt, Tammo H. A.
1
Blut, Markus
1
Bush, Victoria D.
1
Carlson, Brad D.
1
Carrillat, François A.
1
Chaudhuri, Malika
1
Cotte, June
1
Crecelius, Andrew T.
1
Dorotic, Matilda
1
Ernst, Holger
1
Evanschitzky, Heiner
1
Fok, Dennis
1
Folse, Judith Anne Garretson
1
Franco, José
1
Grantham, Kimberly D.
1
Hanson, Sara
1
Harmeling, Colleen M.
1
Hendler, Flavia
1
Hernández-Ortega, Blanca I.
1
Herter, Márcia Maurer
1
Hong, Yuan
1
Hoyer, Wayne D.
1
Hsu, Maxwell K.
1
Jones, Eli
1
Josephson, Brett W.
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Journal of the Academy of Marketing Science
The Cornell hospitality quarterly
Journal of business research : JBR
52
Industrial marketing management : the international journal for industrial and high-tech firms
36
Journal of retailing and consumer services
25
International journal of hospitality management
20
The journal of business & industrial marketing
17
International journal of electronic customer relationship management : IJECRM
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
European journal of marketing : EJM
9
SpringerLink / Bücher
9
The journal of services marketing
9
The service industries journal
9
Journal of retailing
8
Journal of strategic marketing
8
Cogent business & management
7
Journal of hospitality marketing & management
7
Journal of marketing
7
Journal of travel and tourism marketing
7
Marketing letters : a journal of research in marketing
7
Asia Pacific journal of marketing and logistics
6
International journal of contemporary hospitality management
6
International journal of production economics
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of marketing research : JMR
5
Journal of service research : JSR
5
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
4
International journal of production research
4
International journal of retail & distribution management
4
Journal of business economics : JBE
4
Journal of business ethics : JOBE
4
Journal of financial services marketing : JFSM
4
Journal of open innovation : technology, market, and complexity
4
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
4
The international journal of logistics management
4
The international review of retail, distribution and consumer research
4
Tourism management : research, policies, practice
4
Cornell hospitality quarterly : CQ
3
Economic research
3
European journal of marketing
3
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ECONIS (ZBW)
29
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29
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1
Personalized email marketing in loyalty programs : the role of multidimensional construal levels
Zhang, Junzhou
;
Liu-Thompkins, Yuping
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 196-216
Persistent link: https://www.econbiz.de/10015047083
Saved in:
2
Customer behavior across competitive loyalty programs
Khodakarami, Farnoosh
;
Petersen, J. Andrew
;
Venkatesan, …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
3
,
pp. 892-913
Persistent link: https://www.econbiz.de/10015048006
Saved in:
3
The effect of customer asset strategies on acquisition performance in business-to-government markets
Yan, Shuai
;
Lee, Ju-Yeon
;
Josephson, Brett W.
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
3
,
pp. 789-814
Persistent link: https://www.econbiz.de/10015047963
Saved in:
4
Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program
Nastasoiu, Alina
;
Bendle, Neil T.
;
Bagga, Charan K.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1132-1150
Persistent link: https://www.econbiz.de/10012659705
Saved in:
5
Proactive walking and overbooking with class dependent walk-out costs
Liang, Shuwen
;
Anderson, Chris K.
- In:
The Cornell hospitality quarterly
64
(
2023
)
4
,
pp. 454-459
Persistent link: https://www.econbiz.de/10014381533
Saved in:
6
40 years of loyalty programs : how effective are they? : generalizations from a meta-analysis
Belli, Alex
;
O'Rourke, Anne-Maree
;
Carrillat, François A.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 147-173
Persistent link: https://www.econbiz.de/10012819749
Saved in:
7
The loyalty program for our self-esteem : the role of collective self-esteem in luxury hotel membership programs
Shin, Minjung
;
Back, Ki-Joon
;
Lee, Choong-Ki
;
Lee, Young-Sub
- In:
The Cornell hospitality quarterly
63
(
2022
)
1
,
pp. 19-32
Persistent link: https://www.econbiz.de/10012800185
Saved in:
8
Temporal orientation and customer loyalty programs
Hendler, Flavia
;
LaTour, Kathryn A.
;
Cotte, June
- In:
The Cornell hospitality quarterly
63
(
2022
)
4
,
pp. 448-464
Persistent link: https://www.econbiz.de/10013387219
Saved in:
9
Brand-generated social media content and its differential impact on loyalty program members
Hernández-Ortega, Blanca I.
;
Stanko, Michael A.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1071-1090
Persistent link: https://www.econbiz.de/10013390497
Saved in:
10
Synergistic and cannibalization effects in a partnership loyalty program
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 1021-1042
Persistent link: https://www.econbiz.de/10012614780
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