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~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"The international review of retail, distribution and consumer research"
~subject:"Kundenbindungsprogramm"
~subject:"Supplier relationship management"
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Kundenbindungsprogramm
Supplier relationship management
Beziehungsmarketing
229
Relationship marketing
229
Consumer behaviour
122
Konsumentenverhalten
122
Customer satisfaction
54
Kundenzufriedenheit
54
Einzelhandel
47
Retail trade
47
Dienstleistungsqualität
31
Service quality
31
Lieferantenmanagement
28
Salespeople
21
Verkaufspersonal
21
Customer value
20
Kundenwert
20
Marketing management
18
Marketingmanagement
18
Brand image
17
Brand management
17
Customer integration
17
Kundenintegration
17
Markenführung
17
Markenimage
17
Social Web
17
Social web
17
USA
17
United States
17
Internet marketing
16
Online-Marketing
16
Loyalty program
15
Online retailing
15
Online-Handel
15
Firm performance
12
Marketing theory
12
Marketingtheorie
12
Unternehmenserfolg
12
Betriebliche Wertschöpfung
11
Confidence
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43
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Scheer, Lisa K.
5
Palmatier, Robert W.
4
Steinhoff, Lena
3
Beitelspacher, Lauren Skinner
2
Grewal, Dhruv
2
Miao, C. Fred
2
Rapp, Adam
2
Arnold, Todd J.
1
Bagga, Charan K.
1
Baker, Thomas L.
1
Basuroy, Suman
1
Bauer, Carlos
1
Beck, Jonathan M.
1
Bell, Simon J.
1
Belli, Alex
1
Benavent, Christophe
1
Bendle, Neil T.
1
Benhabib, Abderrezzak
1
Bertrandie, Laura
1
Bijmolt, Tammo H. A.
1
Bilgihan, Anil
1
Bill, Fabian
1
Bitner, Mary Jo
1
Blut, Markus
1
Bock, Dora E.
1
Bornemann, Torsten
1
Carrillat, François A.
1
Chatterjee, Sharmila C.
1
Chaudhuri, Malika
1
Chmielewski-Raimondo, Danielle A.
1
Crecelius, Andrew T.
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Davis-Sramek, Beth
1
DeLeon, Anthony J.
1
Dorotic, Matilda
1
Droge, Cornelia
1
Duffy, Rachel
1
Evans, Kenneth R.
1
Evanschitzky, Heiner
1
Fearne, Andrew P.
1
Feurer, Sven
1
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Journal of the Academy of Marketing Science
The international review of retail, distribution and consumer research
Industrial marketing management : the international journal for industrial and high-tech firms
210
The journal of business & industrial marketing
109
Journal of business research : JBR
98
Journal of business-to-business marketing
39
Journal of retailing and consumer services
36
The journal of services marketing
27
SpringerLink / Bücher
24
Journal of marketing
23
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
23
Journal of strategic marketing
22
International journal of hospitality management
20
Gabler Edition Wissenschaft
19
The service industries journal
18
International journal of production economics
16
Springer eBook Collection / Business and Economics
16
European journal of marketing : EJM
13
Service business
13
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of personal selling & sales management
11
Journal of retailing
11
Services marketing quarterly
11
Journal of service research : JSR
10
International journal of procurement management
9
Jahrbuch der Absatz- und Verbrauchsforschung
9
Marketing intelligence & planning
9
Marketing letters : a journal of research in marketing
9
Neue betriebswirtschaftliche Forschung : Nbf
9
International journal of retail & distribution management
8
Journal of hospitality marketing & management
8
Journal of marketing channels : ... distribution systems, strategy, and management
8
Journal of purchasing and supply management
8
Journal of travel and tourism marketing
8
Marketing theory
8
The international journal of bank marketing : IJBM
8
The international journal of logistics management
8
Asia Pacific journal of marketing and logistics
7
Basler Schriften zum Marketing
7
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ECONIS (ZBW)
43
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1
Trust in blockchain-enabled exchanges : duture directions in blockchain marketing
Teck Ming Tan
;
Saraniemi, Saila
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 914-939
Persistent link: https://www.econbiz.de/10014326666
Saved in:
2
Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program
Nastasoiu, Alina
;
Bendle, Neil T.
;
Bagga, Charan K.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1132-1150
Persistent link: https://www.econbiz.de/10012659705
Saved in:
3
40 years of loyalty programs : how effective are they? : generalizations from a meta-analysis
Belli, Alex
;
O'Rourke, Anne-Maree
;
Carrillat, François A.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 147-173
Persistent link: https://www.econbiz.de/10012819749
Saved in:
4
Boundary spanner corruption : a potential dark side of multi-level trust in marketing relationships
Forkmann, Sebastian
;
Webb, Jonathan
;
Henneberg, Stephan
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 889-914
Persistent link: https://www.econbiz.de/10013389479
Saved in:
5
Not the relationship type? : loyalty propensity as a reason to maintain marketing relationships
Wolter, Jeremy S.
;
Bock, Dora E.
;
Hopkins, Christopher D.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1052-1070
Persistent link: https://www.econbiz.de/10013390496
Saved in:
6
Brand-generated social media content and its differential impact on loyalty program members
Hernández-Ortega, Blanca I.
;
Stanko, Michael A.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1071-1090
Persistent link: https://www.econbiz.de/10013390497
Saved in:
7
An emerging theory of loyalty program dynamics
Kim, Jisu J.
;
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 71-95
Persistent link: https://www.econbiz.de/10012434088
Saved in:
8
Buyer-supplier relationship dynamics : a systematic review
Shamsollahi, Ali
;
Chmielewski-Raimondo, Danielle A.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 418-436
Persistent link: https://www.econbiz.de/10012434112
Saved in:
9
Exploring the impact of personality traits on perceived relationship investment, relationship quality, and loyalty in the retail industry
Menidjel, Choukri
;
Bilgihan, Anil
;
Benhabib, Abderrezzak
- In:
The international review of retail, distribution and …
31
(
2021
)
1
,
pp. 106-129
Persistent link: https://www.econbiz.de/10012425335
Saved in:
10
Synergistic and cannibalization effects in a partnership loyalty program
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 1021-1042
Persistent link: https://www.econbiz.de/10012614780
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