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~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Bayes-Statistik"
~subject:"Luxury goods"
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Bayes-Statistik
Luxury goods
Kaufentscheidung
17
Purchase decision
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7
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7
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7
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Allenby, Greg M.
1
Baghi, Ilaria
1
Barnier, Virginie de
1
Chintagunta, Pradeep K.
1
Falcy, Sandrine
1
Gabrielli, Veronica
1
Geiger-Oneto, Stephanie
1
Gelb, Betsy D.
1
Grappi, Silvia
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Klarmann, Christiane
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1
Roux, Elyette
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1
Valette-Florence, Pierre
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Journal of the Academy of Marketing Science
The journal of brand management : an international journal
BestMasters
2
Journal of business research : JBR
2
Wissenschaftliche Schriften der WWU Münster / 4
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Building consumer-brand relationship in luxury brand management
1
Discussion paper / Tinbergen Institute
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Econometric Institute research papers
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1
International journal of advertising : the review of marketing communications
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing letters : a journal of research in marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Marketing und Innovation in disruptiven Zeiten
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Psychology & marketing
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Real estate economics : journal of the American Real Estate and Urban Economics Association
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Ross School of Business working paper series
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ECONIS (ZBW)
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1
"Buying status" by choosing or rejecting luxury brands and their counterfeits
Geiger-Oneto, Stephanie
;
Gelb, Betsy D.
;
Walker, Doug
; …
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
3
,
pp. 357-372
Persistent link: https://www.econbiz.de/10009747840
Saved in:
2
Modeling marketplace behavior
Allenby, Greg M.
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
1
,
pp. 155-166
Persistent link: https://www.econbiz.de/10009507836
Saved in:
3
A pre-diffusion growth model of intentions and purchase
Chintagunta, Pradeep K.
;
Lee, Jonathan
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
1
,
pp. 137-154
Persistent link: https://www.econbiz.de/10009507837
Saved in:
4
Do consumers perceive three levels of luxury? : a comparison of accessible, intermediate and inaccessible luxury brands
Barnier, Virginie de
;
Falcy, Sandrine
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 623-636
Persistent link: https://www.econbiz.de/10009568303
Saved in:
5
Why the devil wears Prada : consumers' purchase motives for luxuries
Hudders, Liselot
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 609-622
Persistent link: https://www.econbiz.de/10009568309
Saved in:
6
The impact of step-down line extension on consumer-brand relationships : a risky strategy for luxury brands
Magnoni, Fanny
;
Roux, Elyette
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 595-608
Persistent link: https://www.econbiz.de/10009568311
Saved in:
7
A comparison of the emotional and motivational aspects in the purchase of luxury products versus counterfeits
Penz, Elfriede
;
Stöttinger, Barbara
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 581-594
Persistent link: https://www.econbiz.de/10009568316
Saved in:
8
Does counterfeiting affect luxury customer-based brand equity?
Gabrielli, Veronica
;
Grappi, Silvia
;
Baghi, Ilaria
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 567-580
Persistent link: https://www.econbiz.de/10009568319
Saved in:
9
Luxury consumption in the trade-off between genuine and counterfeit goods : what are the consumers' underlying motives and value-based drivers?
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Klarmann, Christiane
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 544-566
Persistent link: https://www.econbiz.de/10009568323
Saved in:
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