Modeling marketplace behavior
Year of publication: |
2012
|
---|---|
Authors: | Allenby, Greg M. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 40.2012, 1, p. 155-166
|
Subject: | Kaufentscheidung | Purchase decision | Bayes-Statistik | Bayesian inference | Lastmanagement | Demand-side management | Marktforschung | Market research |
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