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~isPartOf:"Journal of the Academy of Marketing Science"
~language:"eng"
~subject:"Markenartikel"
~subject:"Relationship marketing"
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Markenartikel
Relationship marketing
Marketing
54
Marketing theory
14
Marketingtheorie
14
Marketing management
13
Marketingmanagement
13
Peter F. Drucker
11
USA
8
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Journal of the Academy of Marketing Science
Journal of business research : JBR
16
The journal of business & industrial marketing
9
Journal of business-to-business marketing
8
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
6
The journal of product & brand management
6
Cogent business & management
5
European journal of marketing : EJM
5
Handbook of relationship marketing
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of modelling in management
5
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
5
Journal of strategic marketing
5
Marketing intelligence & planning
5
SpringerLink / Bücher
5
Business horizons
4
EBSCOhost eBook Collection
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
International journal of technology marketing : IJTMkt
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Marketing theory
4
The marketing review
4
Advances in marketing, customer relationship management , and e-services (AMCRMES) book series
3
Business history
3
Edward Elgar E-Book Archive
3
International journal of internet marketing and advertising : IJIMA
3
Journal of advertising research
3
Journal of customer behaviour
3
Journal of historical research in marketing
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Journal of internet commerce
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Journal of marketing
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Journal of marketing management : MM
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Journal of operations management
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Meddelanden från Svenska Handelshögskolan
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ECONIS (ZBW)
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1
The future of digital technologies in marketing : a conceptual framework and an overview
Plangger, Kirk
;
Grewal, Dhruv
;
Ruyter, Ko de
;
Tucker, …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1125-1134
Persistent link: https://www.econbiz.de/10013463886
Saved in:
2
Customer experience management : toward implementing an evolving marketing concept
Homburg, Christian
;
Jozic, Danijel
;
Kuehnl, Christina
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
Saved in:
3
The financial contribution of customer-oriented marketing capability
Angulo-Ruiz, Fernando
;
Donthu, Naveen
;
Prior, Diego
; …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
4
,
pp. 380-399
Persistent link: https://www.econbiz.de/10010383816
Saved in:
4
Editorial: Market-focused sustainability : market orientation plus!
Hult, G. Tomas M.
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
1
,
pp. 1-6
Persistent link: https://www.econbiz.de/10008909614
Saved in:
5
Lalfey on Drucker : an interview with A. G. Lalfey, Chairman and CEO of Procter & Gamble Co.
Lafley, A. G.
;
Wartzman, Rick
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 12-16
Persistent link: https://www.econbiz.de/10003830058
Saved in:
6
Marketing IS management : the wisdom of Peter Drucker
Webster, Frederick E.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 20-27
Persistent link: https://www.econbiz.de/10003830095
Saved in:
7
Market-based capabilities and financial performance of firms : insights into marketing's contribution to firm value
Ramaswami, Sridhar N.
;
Srivastava, Rajendra Krishan
; …
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
2
,
pp. 97-116
Persistent link: https://www.econbiz.de/10003850890
Saved in:
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