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~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Evans, Kenneth R."
~person:"Gremler, Dwayne D."
~subject:"Relationship marketing"
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Relationship marketing
Beziehungsmarketing
6
Consumer behaviour
3
Konsumentenverhalten
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USA
2
United States
2
Competitive advantage
1
Confidence
1
Customer interest
1
Customer loyalty
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Customer to customer influence
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Evans, Kenneth R.
Gremler, Dwayne D.
Kumar, V.
8
Palmatier, Robert W.
8
Homburg, Christian
6
Scheer, Lisa K.
5
Grewal, Dhruv
4
Lam, Son K.
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Rapp, Adam
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Ruyter, Ko de
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Steinhoff, Lena
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Journal of the Academy of Marketing Science
Journal of service research : JSR
4
The journal of personal selling & sales management : JPSSM
3
European journal of marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of retailing
1
Journal of service management
1
MSI reports : working paper series
1
Marketing-mix strategies - distribution strategy and pricing strategy
1
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
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ECONIS (ZBW)
6
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1
Understanding and managing customer relational benefits in services : a meta-analysis
Gremler, Dwayne D.
;
Van Vaerenbergh, Yves
;
Brüggen, …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 565-583
Persistent link: https://www.econbiz.de/10012290973
Saved in:
2
Customer query handling in sales interactions
Singh, Sunil
;
Marinova, Detelina
;
Singh, Jagdip
;
Evans, …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 837-856
Persistent link: https://www.econbiz.de/10011924771
Saved in:
3
The influence of service employees and other customers on customer unfriendliness : a social norms perspective
Albrecht, Arne Keno
;
Walsh, Gianfranco
;
Brach, Simon
; …
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
6
,
pp. 827-847
Persistent link: https://www.econbiz.de/10011779535
Saved in:
4
Toward a theory of repeat purchase drivers for consumer services
Paul, Michael
;
Hennig-Thurau, Thorsten
;
Gremler, Dwayne D.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
2
,
pp. 215-237
Persistent link: https://www.econbiz.de/10003851360
Saved in:
5
Achieving relationship marketing effectiveness in business-to-business exchanges
Palmatier, Robert W.
;
Scheer, Lisa K.
;
Evans, Kenneth R.
; …
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 174-190
Persistent link: https://www.econbiz.de/10003725636
Saved in:
6
Influence of customer participation on creating and sharing of new product value
Fang, Eric
;
Palmatier, Robert W.
;
Evans, Kenneth R.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
3
,
pp. 322-336
Persistent link: https://www.econbiz.de/10003758818
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