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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Artificial intelligence"
~subject:"Management"
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Journal of the Academy of Marketing Science
European journal of operational research : EJOR
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Beyond text : marketing strategy in a world turned upside down
Wang, Xin
;
Bendle, Neil T.
;
Pan, Yinjie
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
4
,
pp. 939-954
Persistent link: https://www.econbiz.de/10015048039
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2
An overview and empirical comparison of natural language processing (NLP) models and an introduction to and empirical application of autoencoder models in marketing
Shankar, Venkatesh
;
Parsana, Sohil
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1324-1350
Persistent link: https://www.econbiz.de/10013463931
Saved in:
3
Unstructured data in marketing
Balducci, Bitty
;
Marinova, Detelina
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
4
,
pp. 557-590
Persistent link: https://www.econbiz.de/10011911230
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