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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Beziehungsmarketing"
~subject:"Germany"
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Beziehungsmarketing
Germany
Relationship marketing
165
Consumer behaviour
148
Konsumentenverhalten
148
Marketing management
109
Marketingmanagement
109
Brand management
76
Markenführung
76
Lieferantenmanagement
52
Supplier relationship management
52
Customer satisfaction
47
Kundenzufriedenheit
47
Salespeople
46
Verkaufspersonal
46
Brand image
44
Markenimage
44
Innovation
42
Dienstleistungsqualität
38
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Unternehmenserfolg
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Marketing theory
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Marketingtheorie
26
Social Web
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25
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25
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165
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166
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166
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Kumar, V.
8
Palmatier, Robert W.
8
Homburg, Christian
7
Scheer, Lisa K.
5
Grewal, Dhruv
4
Lam, Son K.
4
Rapp, Adam
4
Ruyter, Ko de
4
Steinhoff, Lena
4
Voorhees, Clay M.
4
Wieseke, Jan
4
Evans, Kenneth R.
3
Gremler, Dwayne D.
3
Krafft, Manfred
3
Verhoef, Peter C.
3
Alavi, Sascha
2
Baker, Thomas L.
2
Beitelspacher, Lauren Skinner
2
Blut, Markus
2
Brady, Michael K.
2
DeCarlo, Thomas E.
2
Dellaert, Benedict G. C.
2
Folse, Judith Anne Garretson
2
Fürst, Andreas
2
Garrett, Jason
2
Giebelhausen, Michael
2
Grégoire, Yany
2
Gwinner, Kevin P.
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Habel, Johannes
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Hammerschmidt, Maik
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Hanson, Sara
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Harmeling, Colleen M.
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Henderson, Conor M.
2
Hughes, Douglas E.
2
Hult, G. Tomas M.
2
Jarvis, Cheryl Burke
2
Jones, Eli
2
Jozic, Danijel
2
Kashmiri, Saim
2
Klarmann, Martin
2
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Journal of the Academy of Marketing Science
SpringerLink / Bücher
1,688
Europäische Hochschulschriften / 5
648
Journal of business research : JBR
646
Journal of retailing and consumer services
592
Gabler Edition Wissenschaft
557
Industrial marketing management : the international journal for industrial and high-tech firms
416
Verwaltung & Management : VM ; Zeitschrift für moderne Verwaltung
358
Springer eBook Collection / Business and Economics
297
Research
292
International journal of hospitality management
286
Springer eBook Collection
269
The journal of services marketing
225
ZEW discussion papers
224
Die Bank
222
Discussion paper
218
Discussion paper series / IZA
218
The journal of business & industrial marketing
199
Der Betrieb
195
The service industries journal
194
Industrielle Beziehungen : Zeitschrift für Arbeit, Organisation und Management
192
Lehrbuch
180
Umweltwirtschaftsforum : uwf ; die betriebswissenschaftlich-ökologisch orientierte Fachzeitschrift
171
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
167
Journal of business economics : JBE
165
Research policy : policy, management and economic studies of science, technology and innovation
165
Journal of strategic marketing
161
Berichte aus der Betriebswirtschaft
160
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
151
International journal of electronic customer relationship management : IJECRM
149
Die Betriebswirtschaft : DBW
136
Gabler Research
135
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
133
Betriebs-Berater : BB
132
Journal of marketing
125
Harvard-Business-Manager : das Wissen der Besten
124
International journal of contemporary hospitality management
121
Journal of service research : JSR
119
Journal of hospitality marketing & management
116
Neue betriebswirtschaftliche Forschung : Nbf
116
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ECONIS (ZBW)
166
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31
Unintended effects of price promotions : forgoing competitors' price promotions strengthens incumbent brand loyalty
Pratt, Alexander B.
;
Robinson, Stacey G.
;
Voorhees, Clay M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1143-1164
Persistent link: https://www.econbiz.de/10014336213
Saved in:
32
Healthy in the wrong way : mismatching of marketers' food claim use and consumers' preferences in the United States but not France
Chandon, Pierre
;
Cadario, Romain
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
1
,
pp. 153-173
Persistent link: https://www.econbiz.de/10013493164
Saved in:
33
Social media marketing strategy : definition, conceptualization, taxonomy, validation, and future agenda
Li, Fangfang
;
Larimo, Jorma
;
Leonidou, Leonidas C.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 51-70
Persistent link: https://www.econbiz.de/10012434087
Saved in:
34
Leveraging service recovery strategies to reduce customer churn in an emerging market
Borah, Sourav Bikash
;
Prakhya, Srinivas
;
Sharma, Amalesh
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
5
,
pp. 848-868
Persistent link: https://www.econbiz.de/10012301271
Saved in:
35
Reaching the breaking point : a dynamic process theory of business-to-business customer defection
Hollmann, Thomas
;
Jarvis, Cheryl Burke
;
Bitner, Mary Jo
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
2
,
pp. 257-278
Persistent link: https://www.econbiz.de/10010504684
Saved in:
36
Engaging a product-focused sales force in solution selling : interplay of individual- and organizational-level conditions
Salonen, Anna
;
Terho, Harri
;
Böhm, Eva
;
Virtanen, Ari
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 139-163
Persistent link: https://www.econbiz.de/10012434091
Saved in:
37
Me, myself, and I : influence of CEO narcissism on firms’ innovation strategy and the likelihood of product-harm crises
Kashmiri, Saim
;
Nicol, Cameron Duncan
;
Arora, Sandeep
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
5
,
pp. 633-656
Persistent link: https://www.econbiz.de/10011772288
Saved in:
38
The interplay between business and personal trust on relationship performance in conditions of market turbulence
Mangus, Stephanie M.
;
Jones, Eli
;
Folse, Judith Anne …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1138-1155
Persistent link: https://www.econbiz.de/10012386878
Saved in:
39
Salesperson social media use in business-to-business relationships : an empirical test of an integrative framework linking antecedents and consequences
Bill, Fabian
;
Feurer, Sven
;
Klarmann, Martin
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 734-752
Persistent link: https://www.econbiz.de/10012293330
Saved in:
40
40 years of loyalty programs : how effective are they? : generalizations from a meta-analysis
Belli, Alex
;
O'Rourke, Anne-Maree
;
Carrillat, François A.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 147-173
Persistent link: https://www.econbiz.de/10012819749
Saved in:
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