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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Beziehungsmarketing"
~subject:"Germany"
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Beziehungsmarketing
Germany
Relationship marketing
165
Consumer behaviour
148
Konsumentenverhalten
148
Marketing management
109
Marketingmanagement
109
Brand management
76
Markenführung
76
Lieferantenmanagement
52
Supplier relationship management
52
Customer satisfaction
47
Kundenzufriedenheit
47
Salespeople
46
Verkaufspersonal
46
Brand image
44
Markenimage
44
Innovation
42
Dienstleistungsqualität
38
Firm performance
38
Service quality
38
Unternehmenserfolg
38
Innovation management
32
Innovationsmanagement
32
USA
31
United States
31
Brand
30
Corporate Social Responsibility
29
Corporate social responsibility
29
Markenartikel
29
Selling
28
Verkauf
28
Marketing
27
Marketing theory
26
Marketingtheorie
26
Social Web
26
Social web
26
Internet marketing
25
Marktforschung
25
New product development
25
Online-Marketing
25
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Undetermined
87
Free
8
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Article
165
Book / Working Paper
1
Type of publication (narrower categories)
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Article in journal
166
Aufsatz in Zeitschrift
166
Collection of articles of several authors
1
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1
Sammelwerk
1
Language
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English
166
Author
All
Kumar, V.
8
Palmatier, Robert W.
8
Homburg, Christian
7
Scheer, Lisa K.
5
Grewal, Dhruv
4
Lam, Son K.
4
Rapp, Adam
4
Ruyter, Ko de
4
Steinhoff, Lena
4
Voorhees, Clay M.
4
Wieseke, Jan
4
Evans, Kenneth R.
3
Gremler, Dwayne D.
3
Krafft, Manfred
3
Verhoef, Peter C.
3
Alavi, Sascha
2
Baker, Thomas L.
2
Beitelspacher, Lauren Skinner
2
Blut, Markus
2
Brady, Michael K.
2
DeCarlo, Thomas E.
2
Dellaert, Benedict G. C.
2
Folse, Judith Anne Garretson
2
Fürst, Andreas
2
Garrett, Jason
2
Giebelhausen, Michael
2
Grégoire, Yany
2
Gwinner, Kevin P.
2
Habel, Johannes
2
Hammerschmidt, Maik
2
Hanson, Sara
2
Harmeling, Colleen M.
2
Henderson, Conor M.
2
Hughes, Douglas E.
2
Hult, G. Tomas M.
2
Jarvis, Cheryl Burke
2
Jones, Eli
2
Jozic, Danijel
2
Kashmiri, Saim
2
Klarmann, Martin
2
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Published in...
All
Journal of the Academy of Marketing Science
SpringerLink / Bücher
1,688
Europäische Hochschulschriften / 5
648
Journal of business research : JBR
646
Journal of retailing and consumer services
592
Gabler Edition Wissenschaft
557
Industrial marketing management : the international journal for industrial and high-tech firms
416
Verwaltung & Management : VM ; Zeitschrift für moderne Verwaltung
358
Springer eBook Collection / Business and Economics
297
Research
292
International journal of hospitality management
286
Springer eBook Collection
269
The journal of services marketing
225
ZEW discussion papers
224
Die Bank
222
Discussion paper
217
Discussion paper series / IZA
217
The journal of business & industrial marketing
199
Der Betrieb
195
The service industries journal
194
Industrielle Beziehungen : Zeitschrift für Arbeit, Organisation und Management
192
Lehrbuch
180
Umweltwirtschaftsforum : uwf ; die betriebswissenschaftlich-ökologisch orientierte Fachzeitschrift
171
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
167
Journal of business economics : JBE
165
Research policy : policy, management and economic studies of science, technology and innovation
165
Journal of strategic marketing
161
Berichte aus der Betriebswirtschaft
160
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
151
International journal of electronic customer relationship management : IJECRM
149
Die Betriebswirtschaft : DBW
136
Gabler Research
135
Betriebs-Berater : BB
132
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
130
Journal of marketing
125
Harvard-Business-Manager : das Wissen der Besten
124
International journal of contemporary hospitality management
121
Journal of service research : JSR
119
Journal of hospitality marketing & management
116
Neue betriebswirtschaftliche Forschung : Nbf
116
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ECONIS (ZBW)
166
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1
When less is more : the downside of customer
knowledge
sharing in new product development teams
Tang, Yihui
;
Marinova, Detelina
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
2
,
pp. 288-307
Persistent link: https://www.econbiz.de/10012290963
Saved in:
2
Utilizing customer
knowledge
in innovation : antecedents and impact of customer involvement on new product performance
Cui, Anna Shaojie
;
Wu, Fang
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
4
,
pp. 516-538
Persistent link: https://www.econbiz.de/10011563229
Saved in:
3
A customer portfolio
management
model that relates company's marketing to its long-term survival
McAlister, Leigh
;
Sinha, Shameek
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 584-600
Persistent link: https://www.econbiz.de/10012548067
Saved in:
4
The impact of unprofitable customer
management
strategies on shareholder value
Feng, Hui
;
Morgan, Neil A.
;
Rego, Lopo L.
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
2
,
pp. 246-269
Persistent link: https://www.econbiz.de/10012290948
Saved in:
5
How value co-creation and co-destruction unfolds : a longitudinal perspective on dialogic engagement in health services interactions
Keeling, Debbie Isobel
;
Keeling, Kathleen
;
Ruyter, Ko de
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 236-257
Persistent link: https://www.econbiz.de/10012434104
Saved in:
6
Customer experience
management
: toward implementing an evolving marketing concept
Homburg, Christian
;
Jozic, Danijel
;
Kuehnl, Christina
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
Saved in:
7
Overcoming the "recency trap" in customer relationship
management
Neslin, Scott A.
;
Taylor, Gail Ayala
;
Grantham, Kimberly D.
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
3
,
pp. 320-337
Persistent link: https://www.econbiz.de/10009747845
Saved in:
8
Managerial decision making in customer
management
: adaptive, fast and frugal?
Bauer, Johannes
;
Schmitt, Philipp
;
Morwitz, Vicki G.
; …
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
4
,
pp. 436-455
Persistent link: https://www.econbiz.de/10009776510
Saved in:
9
Offshore outsourcing of customer relationship
management
: conceptual model and propositions
Kalaignanam, Kartik
;
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
2
,
pp. 347-363
Persistent link: https://www.econbiz.de/10009524872
Saved in:
10
Marketing IS
management
: the wisdom of Peter Drucker
Webster, Frederick E.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 20-27
Persistent link: https://www.econbiz.de/10003830095
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