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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Brand management"
~subject:"Firm performance"
~subject:"Service quality"
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Search: subject_exact:"Customer relationship management"
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Brand management
Firm performance
Service quality
Beziehungsmarketing
164
Relationship marketing
164
Consumer behaviour
76
Konsumentenverhalten
76
Customer satisfaction
33
Kundenzufriedenheit
33
Lieferantenmanagement
24
Supplier relationship management
24
Dienstleistungsqualität
22
Salespeople
20
Verkaufspersonal
20
Customer value
17
Kundenwert
17
Marketing management
16
Marketingmanagement
16
Customer integration
13
Internet marketing
13
Kundenintegration
13
Online-Marketing
13
Social Web
13
Social web
13
USA
12
United States
12
Unternehmenserfolg
12
Kundenbindungsprogramm
11
Loyalty program
11
Markenführung
11
Marketing theory
11
Marketingtheorie
11
Brand image
10
Customer engagement
10
Einzelhandel
10
Markenimage
10
Retail trade
10
B-to-B-Marketing
9
Business-to-business marketing
9
Dienstleistungssektor
9
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1
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Article
45
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45
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45
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English
45
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Kumar, V.
3
Brady, Michael K.
2
Grégoire, Yany
2
Sesé, F. Javier
2
Voorhees, Clay M.
2
Allen, Alexis M.
1
Arnold, Mark J.
1
Aurier, Philippe
1
Babin, Barry J.
1
Baker, Julie
1
Baker, Thomas L.
1
Bansal, Harvir S.
1
Belli, Alex
1
Bhagwat, Yashoda
1
Bhargava, Mukesh
1
Bilstein, Nicola
1
Bolton, Ruth N.
1
Borah, Sourav Bikash
1
Breivik, Einar
1
Brocato, E. Deanne
1
Bush, Victoria D.
1
Carlson, Brad D.
1
Carrillat, François A.
1
Chan, Kimmy Wa
1
Chen, Rocky Peng
1
Crecelius, Andrew T.
1
Dahl, Darren W.
1
Davis-Sramek, Beth
1
Decrop, Alain
1
Derbaix, Christian
1
Dong, Beibei
1
Droge, Cornelia
1
Du, Jiangang
1
Enkawa, Takao
1
Ernst, Holger
1
Falk, Tomas
1
Fan, Xiucheng
1
Feng, Tianjun
1
Fisher, Robert J.
1
Folse, Judith Anne Garretson
1
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Published in...
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Journal of the Academy of Marketing Science
Journal of retailing and consumer services
276
Journal of business research : JBR
251
International journal of hospitality management
150
The journal of services marketing
105
The journal of product & brand management
100
The service industries journal
87
The journal of brand management : an international journal
84
Industrial marketing management : the international journal for industrial and high-tech firms
81
Journal of hospitality marketing & management
67
International journal of contemporary hospitality management
63
Cogent business & management
59
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
58
Services marketing quarterly
56
Journal of travel and tourism marketing
54
Journal of strategic marketing
53
Asia Pacific journal of marketing and logistics
52
Journal of service research : JSR
50
Journal of service management
49
Marketing intelligence & planning
47
Service business
45
Psychology & marketing
44
SpringerLink / Bücher
40
European journal of marketing : EJM
39
Tourism management : research, policies, practice
39
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
37
The journal of business & industrial marketing
37
Journal of marketing
34
International journal of internet marketing and advertising : IJIMA
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
The TQM journal : the international review of organizational improvement
31
The international journal of bank marketing : IJBM
31
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
28
Journal of promotion management : innovations in planning and applied research
27
Journal of service research
26
International journal of electronic customer relationship management : IJECRM
25
International journal of quality and service sciences
25
Journal of air transport management
25
Journal of retailing
25
Total quality management & business excellence
25
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ECONIS (ZBW)
45
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1
Winning your customers' minds and hearts : disentangling the effects of lock-in and affective customer experience on retention
Gao, Lily
;
Haan, Evert de
;
Melero-Polo, Iguácel
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 334-371
Persistent link: https://www.econbiz.de/10014251177
Saved in:
2
What's not to like? : negations in brand messages increase consumer engagement
Pezzuti, Todd
;
Leonhardt, James M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 675-694
Persistent link: https://www.econbiz.de/10014251257
Saved in:
3
Designing satisfying service encounters : website versus store touchpoints
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 85-107
Persistent link: https://www.econbiz.de/10012819742
Saved in:
4
40 years of loyalty programs : how effective are they? : generalizations from a meta-analysis
Belli, Alex
;
O'Rourke, Anne-Maree
;
Carrillat, François A.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 147-173
Persistent link: https://www.econbiz.de/10012819749
Saved in:
5
How value co-creation and co-destruction unfolds : a longitudinal perspective on dialogic engagement in health services interactions
Keeling, Debbie Isobel
;
Keeling, Kathleen
;
Ruyter, Ko de
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 236-257
Persistent link: https://www.econbiz.de/10012434104
Saved in:
6
The interplay between business and personal trust on relationship performance in conditions of market turbulence
Mangus, Stephanie M.
;
Jones, Eli
;
Folse, Judith Anne …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1138-1155
Persistent link: https://www.econbiz.de/10012386878
Saved in:
7
Customer engagement in social media : a framework and meta-analysis
Santini, Fernando de Oliveira
;
Ladeira, Wagner Junior
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1211-1228
Persistent link: https://www.econbiz.de/10012386915
Saved in:
8
Leveraging service recovery strategies to reduce customer churn in an emerging market
Borah, Sourav Bikash
;
Prakhya, Srinivas
;
Sharma, Amalesh
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
5
,
pp. 848-868
Persistent link: https://www.econbiz.de/10012301271
Saved in:
9
Outsourcing the pain, keeping the pleasure : effects of outsourced touchpoints in the customer journey
Kranzbühler, Anne-Madeleine
;
Kleijnen, Mirella H. P.
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 308-327
Persistent link: https://www.econbiz.de/10012022581
Saved in:
10
Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis
Hanson, Sara
;
Jiang, Lan
;
Dahl, Darren W.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 349-367
Persistent link: https://www.econbiz.de/10012022592
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