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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Consumer behaviour"
~subject:"Organisatorischer Wandel"
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Consumer behaviour
Organisatorischer Wandel
Relationship marketing
165
Beziehungsmarketing
164
Konsumentenverhalten
141
Marketing management
109
Marketingmanagement
109
Brand management
76
Markenführung
76
Lieferantenmanagement
52
Supplier relationship management
52
Customer satisfaction
47
Kundenzufriedenheit
47
Salespeople
44
Verkaufspersonal
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Brand image
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Markenimage
43
Innovation
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English
146
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Kumar, V.
7
Homburg, Christian
5
Brasel, S. Adam
3
Grewal, Dhruv
3
Hagtvedt, Henrik
3
Verhoef, Peter C.
3
Voorhees, Clay M.
3
Zhang, Jonathan Z.
3
Bagozzi, Richard P.
2
Blut, Markus
2
Calantone, Roger J.
2
Dellaert, Benedict G. C.
2
Doorn, Jenny van
2
Eisend, Martin
2
Giebelhausen, Michael
2
Gremler, Dwayne D.
2
Hanson, Sara
2
Harmeling, Colleen M.
2
Heinberg, Martin
2
Henderson, Conor M.
2
Hennig-Thurau, Thorsten
2
Jozic, Danijel
2
Keeling, Debbie I.
2
Kuehnl, Christina
2
Ozkaya, H. Erkan
2
Palmatier, Robert W.
2
Pick, Doreén
2
Rapp, Adam
2
Ruyter, Ko de
2
Sesé, F. Javier
2
Sheth, Jagdish N.
2
Steinhoff, Lena
2
Taube, Markus
2
Venkatesan, Rajkumar
2
Wang, Joyce
2
Wieseke, Jan
2
Zhao, Yanhui
2
Adjei, Mavis T.
1
Alavi, Sascha
1
Albrecht, Arne Keno
1
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Journal of the Academy of Marketing Science
Journal of business research : JBR
978
Journal of retailing and consumer services
772
SpringerLink / Bücher
419
International journal of hospitality management
323
The journal of product & brand management
307
The journal of brand management : an international journal
295
Journal of organizational change management
287
Springer eBook Collection
206
Psychology & marketing
198
Journal of business ethics : JOBE
195
Journal of change management : an international journal
190
Asia Pacific journal of marketing and logistics
180
Industrial marketing management : the international journal for industrial and high-tech firms
171
Technological forecasting & social change : an international journal
163
The journal of services marketing
161
European journal of marketing : EJM
150
Business process management journal
143
Cogent business & management
140
Journal of travel and tourism marketing
140
Journal of marketing communications
138
Journal of marketing
134
International journal of consumer studies
130
International journal of contemporary hospitality management
124
Journal of retailing
124
Marketing intelligence & planning
123
Journal of hospitality marketing & management
121
Management science : journal of the Institute for Operations Research and the Management Sciences
121
Journal of marketing management : MM
113
The service industries journal
112
Journal of strategic marketing
110
Business horizons
107
International journal of retail & distribution management
106
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
106
Tourism management : research, policies, practice
105
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
104
Gabler Edition Wissenschaft
99
Harvard business review : HBR
98
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
98
International journal of production economics
97
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ECONIS (ZBW)
146
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146
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date (oldest first)
1
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
2
Winning your customers' minds and hearts : disentangling the effects of lock-in and affective customer experience on retention
Gao, Lily
;
Haan, Evert de
;
Melero-Polo, Iguácel
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 334-371
Persistent link: https://www.econbiz.de/10014251177
Saved in:
3
CEO narcissism, brand acquisition and disposal, and stock returns
Cao, Zixia
;
Xu, Kehan
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 777-799
Persistent link: https://www.econbiz.de/10013389275
Saved in:
4
A customer portfolio
management
model that relates company's marketing to its long-term survival
McAlister, Leigh
;
Sinha, Shameek
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 584-600
Persistent link: https://www.econbiz.de/10012548067
Saved in:
5
Robots do not judge : service robots can alleviate embarrassment in service encounters
Holthöwer, Jana
;
Doorn, Jenny van
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 767-784
Persistent link: https://www.econbiz.de/10014326641
Saved in:
6
What's not to like? : negations in brand messages increase consumer engagement
Pezzuti, Todd
;
Leonhardt, James M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 675-694
Persistent link: https://www.econbiz.de/10014251257
Saved in:
7
Digital business capability : its impact on firm and customer performance
Wielgos, Dominik M.
;
Homburg, Christian
;
Kuehnl, Christina
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 762-789
Persistent link: https://www.econbiz.de/10012587472
Saved in:
8
Designing satisfying service encounters : website versus store touchpoints
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 85-107
Persistent link: https://www.econbiz.de/10012819742
Saved in:
9
Marketing research on mobile apps : past, present and future
Stocchi, Lara
;
Pourazad, Naser
;
Michaelidou, Nina
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
Saved in:
10
Not the relationship type? : loyalty propensity as a reason to maintain marketing relationships
Wolter, Jeremy S.
;
Bock, Dora E.
;
Hopkins, Christopher D.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1052-1070
Persistent link: https://www.econbiz.de/10013390496
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