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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Customer value"
~subject:"Kundenbindungsprogramm"
~subject:"Supplier relationship management"
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Customer value
Kundenbindungsprogramm
Supplier relationship management
Beziehungsmarketing
164
Relationship marketing
164
Consumer behaviour
76
Konsumentenverhalten
76
Customer satisfaction
33
Kundenzufriedenheit
33
Lieferantenmanagement
24
Dienstleistungsqualität
22
Service quality
22
Salespeople
20
Verkaufspersonal
20
Kundenwert
17
Marketing management
16
Marketingmanagement
16
Customer integration
13
Internet marketing
13
Kundenintegration
13
Online-Marketing
13
Social Web
13
Social web
13
Firm performance
12
USA
12
United States
12
Unternehmenserfolg
12
Brand management
11
Loyalty program
11
Markenführung
11
Marketing theory
11
Marketingtheorie
11
Brand image
10
Customer engagement
10
Einzelhandel
10
Markenimage
10
Retail trade
10
B-to-B-Marketing
9
Business-to-business marketing
9
Dienstleistungssektor
9
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Scheer, Lisa K.
5
Palmatier, Robert W.
4
Kumar, V.
3
Steinhoff, Lena
3
Beitelspacher, Lauren Skinner
2
Garrett, Jason
2
Grewal, Dhruv
2
Miao, C. Fred
2
Myers, Matthew B.
2
Rapp, Adam
2
Verhoef, Peter C.
2
Arnold, Todd J.
1
Arunachalam, S.
1
Asselmann, Daniel
1
Bagga, Charan K.
1
Baker, Thomas L.
1
Basuroy, Suman
1
Bauer, Carlos
1
Beck, Jonathan M.
1
Bell, Simon J.
1
Belli, Alex
1
Benavent, Christophe
1
Bendle, Neil T.
1
Bijmolt, Tammo H. A.
1
Bill, Fabian
1
Bitner, Mary Jo
1
Bleier, Alexander
1
Blocker, Christopher P.
1
Blut, Markus
1
Bock, Dora E.
1
Bornemann, Torsten
1
Carrillat, François A.
1
Chatterjee, Sharmila C.
1
Chaudhuri, Malika
1
Chen, Tom
1
Chmielewski-Raimondo, Danielle A.
1
Crecelius, Andrew T.
1
Daryanto, Ahmad
1
Davis-Sramek, Beth
1
DeLeon, Anthony J.
1
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Journal of the Academy of Marketing Science
Industrial marketing management : the international journal for industrial and high-tech firms
240
Journal of business research : JBR
145
The journal of business & industrial marketing
115
Journal of retailing and consumer services
66
Journal of business-to-business marketing
41
The journal of services marketing
40
International journal of hospitality management
37
SpringerLink / Bücher
37
Journal of strategic marketing
35
Journal of marketing
34
Gabler Edition Wissenschaft
31
The service industries journal
31
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
29
Springer eBook Collection / Business and Economics
22
Journal of service research : JSR
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Service business
19
European journal of marketing : EJM
17
International journal of production economics
17
Journal of marketing research : JMR
16
Journal of service management
16
Handbook of research on customer equity in marketing
15
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
15
Journal of retailing
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
15
Tourism management : research, policies, practice
15
International journal of contemporary hospitality management
14
Marketing intelligence & planning
14
The international journal of bank marketing : IJBM
14
The journal of product & brand management
14
Business horizons
13
International journal of electronic customer relationship management : IJECRM
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Services marketing quarterly
13
Journal of marketing analytics : JMA
12
Cogent business & management
11
Journal of marketing management : MM
11
Journal of personal selling & sales management
11
Marketing letters : a journal of research in marketing
11
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ECONIS (ZBW)
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1
Trust in blockchain-enabled exchanges : duture directions in blockchain marketing
Teck Ming Tan
;
Saraniemi, Saila
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 914-939
Persistent link: https://www.econbiz.de/10014326666
Saved in:
2
Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program
Nastasoiu, Alina
;
Bendle, Neil T.
;
Bagga, Charan K.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1132-1150
Persistent link: https://www.econbiz.de/10012659705
Saved in:
3
40 years of loyalty programs : how effective are they? : generalizations from a meta-analysis
Belli, Alex
;
O'Rourke, Anne-Maree
;
Carrillat, François A.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 147-173
Persistent link: https://www.econbiz.de/10012819749
Saved in:
4
Boundary spanner corruption : a potential dark side of multi-level trust in marketing relationships
Forkmann, Sebastian
;
Webb, Jonathan
;
Henneberg, Stephan
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 889-914
Persistent link: https://www.econbiz.de/10013389479
Saved in:
5
Not the relationship type? : loyalty propensity as a reason to maintain marketing relationships
Wolter, Jeremy S.
;
Bock, Dora E.
;
Hopkins, Christopher D.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1052-1070
Persistent link: https://www.econbiz.de/10013390496
Saved in:
6
Brand-generated social media content and its differential impact on loyalty program members
Hernández-Ortega, Blanca I.
;
Stanko, Michael A.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1071-1090
Persistent link: https://www.econbiz.de/10013390497
Saved in:
7
An emerging theory of loyalty program dynamics
Kim, Jisu J.
;
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 71-95
Persistent link: https://www.econbiz.de/10012434088
Saved in:
8
Buyer-supplier relationship dynamics : a systematic review
Shamsollahi, Ali
;
Chmielewski-Raimondo, Danielle A.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 418-436
Persistent link: https://www.econbiz.de/10012434112
Saved in:
9
Synergistic and cannibalization effects in a partnership loyalty program
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 1021-1042
Persistent link: https://www.econbiz.de/10012614780
Saved in:
10
A customer portfolio management model that relates company's marketing to its long-term survival
McAlister, Leigh
;
Sinha, Shameek
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 584-600
Persistent link: https://www.econbiz.de/10012548067
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