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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"E-commerce"
~subject:"United States"
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Search: subject_exact:"Internet-Werbung"
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E-commerce
United States
Internet marketing
36
Online-Marketing
36
Social Web
21
Social web
21
Consumer behaviour
20
Konsumentenverhalten
20
Beziehungsmarketing
13
Relationship marketing
13
Marketing management
10
Marketingmanagement
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Electronic Commerce
9
Online retailing
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Online-Handel
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Advertising effects
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Viral marketing
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Virales Marketing
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Brand management
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Markenführung
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Digital marketing
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Lieferantenmanagement
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Supplier relationship management
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Werbung
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Digitalisierung
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Digitization
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Agnihotri, Raj
1
Albers, Sönke
1
Almeida, Marcos Inácio Severo de
1
Arunachalam, S.
1
Bretthauer, Kurt M.
1
Cheng, Yimin
1
Clement, Michel
1
Dellaert, Benedict G. C.
1
Dijl, Patrick van
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Donkers, Bas
1
Griffith, Denni Arli
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Hill, Ronald Paul
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Kleinen, Ole
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Kozlenkova, Irina V.
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Lim, Sesil
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Mahar, Stephen
1
Narus, James A.
1
Orazi, Davide Christian
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Otten, Cord
1
Ranjan, Bhoomija
1
Roehm, Michelle L.
1
Saraniemi, Saila
1
Seifert, Rouven
1
Silva, Nôga Simões De Arruda Corrêa da
1
Steinhoff, Lena
1
Steward, Michelle D.
1
Teck Ming Tan
1
Vieira, Valter Afonso
1
Wang, Feng
1
Weaven, Scott
1
Wright, P. Daniel
1
Wu, Yueyan
1
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1
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Journal of the Academy of Marketing Science
International journal of internet marketing and advertising : IJIMA
43
Journal of retailing and consumer services
42
International journal of electronic marketing and retailing : IJEMR
40
Journal of business research : JBR
40
Journal of management information systems : JMIS
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
Journal of advertising research
25
Information systems research : ISR
23
Journal of internet commerce
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
20
Electronic commerce research
19
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
19
International journal of hospitality management
18
Journal of travel and tourism marketing
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
International journal of e-business research : an official publication of the Information Resources Management Association
17
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
16
Industrial marketing management : the international journal for industrial and high-tech firms
14
International journal of business information systems : IJBIS
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of electronic commerce research : JECR
13
Technological forecasting & social change : an international journal
12
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
11
Business horizons
10
CESifo working papers
10
International journal of contemporary hospitality management
10
International journal of electronic business
10
International journal of retail & distribution management
10
Journal of marketing research : JMR
10
Discussion papers / CEPR
9
Electronic commerce research and applications
9
European journal of operational research : EJOR
9
International journal of electronic commerce : IJEC
9
International journal of electronic customer relationship management : IJECRM
9
Journal of organizational computing and electronic commerce
9
Journal of retailing
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
Lehrbuch
9
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ECONIS (ZBW)
9
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1
Trust in blockchain-enabled exchanges : duture directions in blockchain marketing
Teck Ming Tan
;
Saraniemi, Saila
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 914-939
Persistent link: https://www.econbiz.de/10014326666
Saved in:
2
Exclusivity strategies for digital products across digital and physical markets
Seifert, Rouven
;
Otten, Cord
;
Clement, Michel
;
Albers, …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 245-265
Persistent link: https://www.econbiz.de/10014251113
Saved in:
3
Non-face emojis in digital marketing : effects, contingencies, and strategic recommendations
Orazi, Davide Christian
;
Ranjan, Bhoomija
;
Cheng, Yimin
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 570-597
Persistent link: https://www.econbiz.de/10014251246
Saved in:
4
Digital customization of consumer investments in multiple funds : virtual integration improves risk-return decisions
Lim, Sesil
;
Donkers, Bas
;
Dijl, Patrick van
;
Dellaert, …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 723-742
Persistent link: https://www.econbiz.de/10012587398
Saved in:
5
Online relationship marketing
Steinhoff, Lena
;
Griffith, Denni Arli
;
Weaven, Scott
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 369-393
Persistent link: https://www.econbiz.de/10012107007
Saved in:
6
In pursuit of an effective B2B digital marketing strategy in an emerging market
Vieira, Valter Afonso
;
Almeida, Marcos Inácio Severo de
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1085-1108
Persistent link: https://www.econbiz.de/10012153439
Saved in:
7
Mobile searching versus online searching : differential effects of paid search keywords on direct and indirect sales
Wang, Feng
;
Zuo, Li
;
Yang, Zhi
;
Wu, Yueyan
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1151-1165
Persistent link: https://www.econbiz.de/10012153452
Saved in:
8
An exploratory study of business-to-business online customer reviews : external online professional communities and internal vendor scorecards
Steward, Michelle D.
;
Narus, James A.
;
Roehm, Michelle L.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 173-189
Persistent link: https://www.econbiz.de/10011844765
Saved in:
9
Optimizing marketer costs and consumer benefits across "clicks" and "bricks"
Mahar, Stephen
;
Wright, P. Daniel
;
Bretthauer, Kurt M.
; …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
6
,
pp. 619-641
Persistent link: https://www.econbiz.de/10010466650
Saved in:
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