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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Konsumentenverhalten"
~subject:"Marketingtheorie"
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Konsumentenverhalten
Marketingtheorie
Consumer behaviour
284
Relationship marketing
172
Beziehungsmarketing
171
Marketing management
114
Marketingmanagement
114
USA
87
United States
87
Brand management
83
Markenführung
83
Marktforschung
77
Customer satisfaction
72
Kundenzufriedenheit
72
Salespeople
64
Verkaufspersonal
64
Innovation
62
Brand image
61
Markenimage
61
Market research
60
Marketing
56
Firm performance
55
Lieferantenmanagement
54
Supplier relationship management
54
Unternehmenserfolg
54
Dienstleistungsqualität
52
Service quality
52
Theory
52
Theorie
50
Marketing theory
49
Einzelhandel
39
Retail trade
39
Social Web
39
Social web
39
New product development
38
Produktentwicklung
37
Brand
36
Internet marketing
36
Online-Marketing
36
Artificial intelligence
35
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165
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30
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Article
325
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2
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Article in journal
327
Aufsatz in Zeitschrift
327
Collection of articles of several authors
2
Interview
2
Sammelwerk
2
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English
327
Author
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Grewal, Dhruv
10
Kumar, V.
7
Bagozzi, Richard P.
5
Hoyer, Wayne D.
5
Lusch, Robert F.
5
Hagtvedt, Henrik
4
Hennig-Thurau, Thorsten
4
Homburg, Christian
4
Kukar-Kinney, Monika
4
Palmatier, Robert W.
4
Ruyter, Ko de
4
Blut, Markus
3
Brasel, S. Adam
3
Burton, Scot
3
Cleeren, Kathleen
3
Dekimpe, Marnik G.
3
Dellaert, Benedict G. C.
3
Hamilton, Rebecca W.
3
Monroe, Kent B.
3
Moschis, George P.
3
Motyka, Scott
3
Newman, Christopher L.
3
Noble, Stephanie M.
3
Schlager, Tobias
3
Sheth, Jagdish N.
3
Sotgiu, Francesca
3
Vargo, Stephen L.
3
Venkatesan, Rajkumar
3
Verhoef, Peter C.
3
Verlegh, Peeter
3
Zhang, Jonathan Z.
3
Alavi, Sascha
2
Arunachalam, S.
2
Backhaus, Klaus
2
Baker, Julie
2
Beverland, Michael B.
2
Bijmolt, Tammo H. A.
2
Biswas, Dipayan
2
Bleier, Alexander
2
Chabowski, Brian R.
2
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Published in...
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Journal of the Academy of Marketing Science
Journal of business research : JBR
2,006
Journal of retailing and consumer services
1,929
International journal of consumer studies
762
International journal of hospitality management
726
Psychology & marketing
664
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
NBER working paper series
517
Working paper / National Bureau of Economic Research, Inc.
431
Asia Pacific journal of marketing and logistics
392
The journal of product & brand management
392
NBER Working Paper
380
European journal of marketing : EJM
377
Journal of marketing research : JMR
362
Journal of marketing management : MM
358
The journal of brand management : an international journal
356
SpringerLink / Bücher
349
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
344
Management science : journal of the Institute for Operations Research and the Management Sciences
338
Journal of international consumer marketing
320
Journal of travel and tourism marketing
320
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
318
Journal of marketing
314
Journal of retailing
310
Journal of marketing communications
305
Tourism management : research, policies, practice
305
Marketing letters : a journal of research in marketing
301
Cogent business & management
298
International journal of retail & distribution management
292
Journal of fashion marketing and management
292
The international review of retail, distribution and consumer research
292
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
289
Marketing intelligence & planning
287
Journal of consumer behaviour : an international research review
285
The journal of consumer marketing
284
The journal of services marketing
265
International journal of contemporary hospitality management
264
Journal of business ethics : JOBE
262
Technological forecasting & social change : an international journal
262
Young consumers : insight and ideas for responsible marketers
256
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Source
All
ECONIS (ZBW)
327
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1
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10
of
327
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1
Access-based customer journeys
Torres, Lez Trujillo
;
Anlamlier, Eda
;
Mimoun, Laetitia
; …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 24-43
Persistent link: https://www.econbiz.de/10015047028
Saved in:
2
The accessor effect : how (and for whom) renters' lack of perceived brand commitment dilutes brand image
Barnes, Aaron J.
;
White, Tiffany Barnett
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
4
,
pp. 1069-1085
Persistent link: https://www.econbiz.de/10015048129
Saved in:
3
Brand loyalty in the face of stockouts
Khan, Uzma
;
DePaoli, Alexander
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 44-74
Persistent link: https://www.econbiz.de/10015047047
Saved in:
4
Brand transgressions : how, when, and why home country bias backfires
Davvetas, Vasileios
;
Ulqinaku, Aulona
;
Katsikeas, …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
4
,
pp. 976-997
Persistent link: https://www.econbiz.de/10015048074
Saved in:
5
Brand warmth elicits feedback, not complaints
Astvansh, Vivek
;
Suri, Anshu
;
Damavandi, Hoorsana
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
4
,
pp. 1107-1129
Persistent link: https://www.econbiz.de/10015048132
Saved in:
6
Co-creating educational consumer journeys : a sensemaking perspective
Beverland, Michael B.
;
Cankurtaran, Pinar
;
Micheli, Pietro
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
2
,
pp. 284-305
Persistent link: https://www.econbiz.de/10015047761
Saved in:
7
Crossing incentive alignment and adaptive designs in choice-based conjoint : A fruitful endeavor
Sablotny-Wackershauser, Verena
;
Lichters, Marcel
;
Guhl, …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
3
,
pp. 610-633
Persistent link: https://www.econbiz.de/10015047909
Saved in:
8
Customer behavior across competitive loyalty programs
Khodakarami, Farnoosh
;
Petersen, J. Andrew
;
Venkatesan, …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
3
,
pp. 892-913
Persistent link: https://www.econbiz.de/10015048006
Saved in:
9
Do consumers benefit from national-brand listings by hard discounters?
Geyskens, Inge
;
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
; …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 97-118
Persistent link: https://www.econbiz.de/10015047056
Saved in:
10
Feeling the values : how pride and awe differentially enhance consumers' sustainable behavioral intentions
Yan, Li
;
Keh, Hean Tat
;
Murray, Kyle B.
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 75-96
Persistent link: https://www.econbiz.de/10015047079
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