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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Konsumentenverhalten"
~subject:"United States"
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Konsumentenverhalten
United States
Consumer behaviour
284
Relationship marketing
172
Beziehungsmarketing
171
Marketing management
114
Marketingmanagement
114
USA
87
Brand management
83
Markenführung
83
Marktforschung
77
Customer satisfaction
72
Kundenzufriedenheit
72
Salespeople
64
Verkaufspersonal
64
Innovation
62
Brand image
61
Markenimage
61
Market research
60
Marketing
56
Firm performance
55
Lieferantenmanagement
54
Supplier relationship management
54
Unternehmenserfolg
54
Dienstleistungsqualität
52
Service quality
52
Theory
52
Theorie
50
Marketing theory
49
Marketingtheorie
48
Einzelhandel
39
Retail trade
39
Social Web
39
Social web
39
New product development
38
Produktentwicklung
37
Brand
36
Internet marketing
36
Online-Marketing
36
Artificial intelligence
35
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174
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31
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Article
348
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Article in journal
348
Aufsatz in Zeitschrift
348
Collection of articles of several authors
2
Sammelwerk
2
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English
348
Author
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Grewal, Dhruv
11
Kumar, V.
8
Bagozzi, Richard P.
5
Hoyer, Wayne D.
5
Hagtvedt, Henrik
4
Hennig-Thurau, Thorsten
4
Homburg, Christian
4
Kukar-Kinney, Monika
4
Monroe, Kent B.
4
Noble, Stephanie M.
4
Palmatier, Robert W.
4
Ruyter, Ko de
4
Blut, Markus
3
Brasel, S. Adam
3
Burton, Scot
3
Cleeren, Kathleen
3
Dekimpe, Marnik G.
3
Dellaert, Benedict G. C.
3
Hamilton, Rebecca W.
3
Katsikeas, Constantine S.
3
Moschis, George P.
3
Motyka, Scott
3
Newman, Christopher L.
3
Raithel, Sascha
3
Scheinbaum, Angeline Close
3
Schlager, Tobias
3
Sotgiu, Francesca
3
Stock-Homburg, Ruth
3
Venkatesan, Rajkumar
3
Verhoef, Peter C.
3
Verlegh, Peeter
3
Zhang, Jonathan Z.
3
Alavi, Sascha
2
Arnold, Mark J.
2
Arunachalam, S.
2
Backhaus, Klaus
2
Baker, Julie
2
Beverland, Michael B.
2
Bijmolt, Tammo H. A.
2
Biswas, Dipayan
2
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Journal of the Academy of Marketing Science
Working paper / National Bureau of Economic Research, Inc.
11,529
NBER working paper series
4,046
Journal of business research : JBR
2,265
The American economic review
2,113
Discussion paper / Centre for Economic Policy Research
2,011
Journal of retailing and consumer services
1,966
Discussion paper series / IZA
1,927
NBER Working Paper
1,691
The review of economics and statistics
1,450
The review of financial studies
1,379
American journal of agricultural economics
1,370
Applied economics
1,318
The journal of finance : the journal of the American Finance Association
1,315
Working paper
1,296
Economics letters
993
Economic review
930
Journal of banking & finance
909
CESifo working papers
900
International journal of hospitality management
897
Finance and economics discussion series
885
Southern economic journal
885
Economic inquiry : journal of the Western Economic Association International
872
Monthly labor review : MLR
865
National tax journal
848
Journal of financial economics
847
Journal of financial and quantitative analysis : JFQA
811
International journal of consumer studies
805
Journal of human resources : JHR
778
The journal of futures markets
774
Journal of money, credit and banking : JMCB
741
Psychology & marketing
718
The journal of economic perspectives : EP ; a journal of the American Economic Association
709
Journal of political economy
703
Journal of business ethics : JOBE
674
European journal of operational research : EJOR
667
The quarterly journal of economics
665
Journal of consumer research : JCR ; an interdisciplinary bimonthly
660
SpringerLink / Bücher
655
The journal of law & economics
651
American economic journal : a journal of the American Economic Association
638
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ECONIS (ZBW)
348
Showing
1
-
10
of
348
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date (oldest first)
1
Access-based customer journeys
Torres, Lez Trujillo
;
Anlamlier, Eda
;
Mimoun, Laetitia
; …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 24-43
Persistent link: https://www.econbiz.de/10015047028
Saved in:
2
The accessor effect : how (and for whom) renters' lack of perceived brand commitment dilutes brand image
Barnes, Aaron J.
;
White, Tiffany Barnett
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
4
,
pp. 1069-1085
Persistent link: https://www.econbiz.de/10015048129
Saved in:
3
Brand loyalty in the face of stockouts
Khan, Uzma
;
DePaoli, Alexander
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 44-74
Persistent link: https://www.econbiz.de/10015047047
Saved in:
4
Brand transgressions : how, when, and why home country bias backfires
Davvetas, Vasileios
;
Ulqinaku, Aulona
;
Katsikeas, …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
4
,
pp. 976-997
Persistent link: https://www.econbiz.de/10015048074
Saved in:
5
Brand warmth elicits feedback, not complaints
Astvansh, Vivek
;
Suri, Anshu
;
Damavandi, Hoorsana
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
4
,
pp. 1107-1129
Persistent link: https://www.econbiz.de/10015048132
Saved in:
6
Co-creating educational consumer journeys : a sensemaking perspective
Beverland, Michael B.
;
Cankurtaran, Pinar
;
Micheli, Pietro
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
2
,
pp. 284-305
Persistent link: https://www.econbiz.de/10015047761
Saved in:
7
Crossing incentive alignment and adaptive designs in choice-based conjoint : A fruitful endeavor
Sablotny-Wackershauser, Verena
;
Lichters, Marcel
;
Guhl, …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
3
,
pp. 610-633
Persistent link: https://www.econbiz.de/10015047909
Saved in:
8
Customer behavior across competitive loyalty programs
Khodakarami, Farnoosh
;
Petersen, J. Andrew
;
Venkatesan, …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
3
,
pp. 892-913
Persistent link: https://www.econbiz.de/10015048006
Saved in:
9
Do consumers benefit from national-brand listings by hard discounters?
Geyskens, Inge
;
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
; …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 97-118
Persistent link: https://www.econbiz.de/10015047056
Saved in:
10
Feeling the values : how pride and awe differentially enhance consumers' sustainable behavioral intentions
Yan, Li
;
Keh, Hean Tat
;
Murray, Kyle B.
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 75-96
Persistent link: https://www.econbiz.de/10015047079
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