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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Kundenbindungsprogramm"
~subject:"Markenimage"
~subject:"Unternehmenserfolg"
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Search: subject_exact:"Customer relationship management"
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Kundenbindungsprogramm
Markenimage
Unternehmenserfolg
Beziehungsmarketing
164
Relationship marketing
164
Consumer behaviour
76
Konsumentenverhalten
76
Customer satisfaction
33
Kundenzufriedenheit
33
Lieferantenmanagement
24
Supplier relationship management
24
Dienstleistungsqualität
22
Service quality
22
Salespeople
20
Verkaufspersonal
20
Customer value
17
Kundenwert
17
Marketing management
16
Marketingmanagement
16
Customer integration
13
Internet marketing
13
Kundenintegration
13
Online-Marketing
13
Social Web
13
Social web
13
Firm performance
12
USA
12
United States
12
Brand management
11
Loyalty program
11
Markenführung
11
Marketing theory
11
Marketingtheorie
11
Brand image
10
Customer engagement
10
Einzelhandel
10
Retail trade
10
B-to-B-Marketing
9
Business-to-business marketing
9
Dienstleistungssektor
9
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Free
1
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Article
31
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31
Aufsatz in Zeitschrift
31
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English
31
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Hanson, Sara
2
Kumar, V.
2
Palmatier, Robert W.
2
Steinhoff, Lena
2
Verhoef, Peter C.
2
Arnold, Mark J.
1
Babin, Barry J.
1
Bagga, Charan K.
1
Baker, Thomas L.
1
Beck, Jonathan M.
1
Belli, Alex
1
Benavent, Christophe
1
Bendle, Neil T.
1
Bhargava, Mukesh
1
Bijmolt, Tammo H. A.
1
Blut, Markus
1
Brady, Michael K.
1
Bush, Victoria D.
1
Carlson, Brad D.
1
Carrillat, François A.
1
Chaudhuri, Malika
1
Crecelius, Andrew T.
1
Dahl, Darren W.
1
Dorotic, Matilda
1
Enkawa, Takao
1
Ernst, Holger
1
Evanschitzky, Heiner
1
Fok, Dennis
1
Folse, Judith Anne Garretson
1
Franco, José
1
Frank, Björn
1
Giebelhausen, Michael D.
1
Grantham, Kimberly D.
1
Harmeling, Colleen M.
1
He, Yi
1
Hernández-Ortega, Blanca I.
1
Herter, Márcia Maurer
1
Hong, Yuan
1
Hoyer, Wayne D.
1
Hsu, Maxwell K.
1
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Journal of the Academy of Marketing Science
Journal of business research : JBR
150
Journal of retailing and consumer services
92
The journal of product & brand management
78
The journal of brand management : an international journal
65
Industrial marketing management : the international journal for industrial and high-tech firms
54
International journal of hospitality management
54
Asia Pacific journal of marketing and logistics
34
Cogent business & management
33
Journal of travel and tourism marketing
32
European journal of marketing : EJM
27
Psychology & marketing
25
The journal of business & industrial marketing
25
Journal of hospitality marketing & management
24
Journal of strategic marketing
24
International journal of contemporary hospitality management
21
International journal of internet marketing and advertising : IJIMA
19
Marketing intelligence & planning
18
SpringerLink / Bücher
18
Tourism management : research, policies, practice
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
The journal of services marketing
17
Journal of marketing management : MM
15
The service industries journal
15
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Journal of promotion management : innovations in planning and applied research
14
Journal of retailing
14
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
14
Marketing letters : a journal of research in marketing
14
European journal of marketing
13
International journal of electronic customer relationship management : IJECRM
13
Journal of business ethics : JOBE
13
Journal of marketing
13
Journal of marketing communications
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
11
Journal of service management
11
The international review of retail, distribution and consumer research
11
Global business review
10
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ECONIS (ZBW)
31
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1
Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program
Nastasoiu, Alina
;
Bendle, Neil T.
;
Bagga, Charan K.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1132-1150
Persistent link: https://www.econbiz.de/10012659705
Saved in:
2
What's not to like? : negations in brand messages increase consumer engagement
Pezzuti, Todd
;
Leonhardt, James M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 675-694
Persistent link: https://www.econbiz.de/10014251257
Saved in:
3
40 years of loyalty programs : how effective are they? : generalizations from a meta-analysis
Belli, Alex
;
O'Rourke, Anne-Maree
;
Carrillat, François A.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 147-173
Persistent link: https://www.econbiz.de/10012819749
Saved in:
4
Brand-generated social media content and its differential impact on loyalty program members
Hernández-Ortega, Blanca I.
;
Stanko, Michael A.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1071-1090
Persistent link: https://www.econbiz.de/10013390497
Saved in:
5
An emerging theory of loyalty program dynamics
Kim, Jisu J.
;
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 71-95
Persistent link: https://www.econbiz.de/10012434088
Saved in:
6
Synergistic and cannibalization effects in a partnership loyalty program
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 1021-1042
Persistent link: https://www.econbiz.de/10012614780
Saved in:
7
The interplay between business and personal trust on relationship performance in conditions of market turbulence
Mangus, Stephanie M.
;
Jones, Eli
;
Folse, Judith Anne …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1138-1155
Persistent link: https://www.econbiz.de/10012386878
Saved in:
8
Customer engagement in social media : a framework and meta-analysis
Santini, Fernando de Oliveira
;
Ladeira, Wagner Junior
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1211-1228
Persistent link: https://www.econbiz.de/10012386915
Saved in:
9
Outsourcing the pain, keeping the pleasure : effects of outsourced touchpoints in the customer journey
Kranzbühler, Anne-Madeleine
;
Kleijnen, Mirella H. P.
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 308-327
Persistent link: https://www.econbiz.de/10012022581
Saved in:
10
Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis
Hanson, Sara
;
Jiang, Lan
;
Dahl, Darren W.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 349-367
Persistent link: https://www.econbiz.de/10012022592
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