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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Kundenbindungsprogramm"
~subject:"Retail trade"
~subject:"Unternehmenserfolg"
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Search: subject_exact:"Customer relationship management"
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Kundenbindungsprogramm
Retail trade
Unternehmenserfolg
Beziehungsmarketing
164
Relationship marketing
164
Consumer behaviour
76
Konsumentenverhalten
76
Customer satisfaction
33
Kundenzufriedenheit
33
Lieferantenmanagement
24
Supplier relationship management
24
Dienstleistungsqualität
22
Service quality
22
Salespeople
20
Verkaufspersonal
20
Customer value
17
Kundenwert
17
Marketing management
16
Marketingmanagement
16
Customer integration
13
Internet marketing
13
Kundenintegration
13
Online-Marketing
13
Social Web
13
Social web
13
Firm performance
12
USA
12
United States
12
Brand management
11
Loyalty program
11
Markenführung
11
Marketing theory
11
Marketingtheorie
11
Brand image
10
Customer engagement
10
Einzelhandel
10
Markenimage
10
B-to-B-Marketing
9
Business-to-business marketing
9
Dienstleistungssektor
9
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Free
2
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Article
31
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31
Aufsatz in Zeitschrift
31
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English
31
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Kumar, V.
3
Steinhoff, Lena
3
Beitelspacher, Lauren Skinner
2
Grewal, Dhruv
2
Palmatier, Robert W.
2
Rapp, Adam
2
Voorhees, Clay M.
2
Alavi, Sascha
1
Arnold, Mark J.
1
Babin, Barry J.
1
Bagga, Charan K.
1
Baker, Julie
1
Baker, Thomas L.
1
Beck, Jonathan M.
1
Belli, Alex
1
Benavent, Christophe
1
Bendle, Neil T.
1
Bhargava, Mukesh
1
Bijmolt, Tammo H. A.
1
Blut, Markus
1
Bolton, Ruth N.
1
Brocato, E. Deanne
1
Bush, Victoria D.
1
Carlson, Brad D.
1
Carrillat, François A.
1
Chaudhuri, Malika
1
Crecelius, Andrew T.
1
Cron, William L.
1
Davis-Sramek, Beth
1
Dorotic, Matilda
1
Droge, Cornelia
1
Ernst, Holger
1
Evanschitzky, Heiner
1
Fok, Dennis
1
Folse, Judith Anne Garretson
1
Franco, José
1
Grantham, Kimberly D.
1
Griffith, Denni Arli
1
Gustafsson, Anders
1
Habel, Johannes
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Journal of the Academy of Marketing Science
Journal of retailing and consumer services
191
Journal of business research : JBR
91
Journal of retailing
51
The international review of retail, distribution and consumer research
40
Industrial marketing management : the international journal for industrial and high-tech firms
39
International journal of retail & distribution management
36
International journal of retail and distribution management
30
The journal of services marketing
24
International journal of hospitality management
21
Journal of strategic marketing
19
The journal of business & industrial marketing
19
Cogent business & management
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Marketing intelligence & planning
14
SpringerLink / Bücher
14
The service industries journal
14
European journal of marketing : EJM
13
International journal of electronic customer relationship management : IJECRM
13
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
13
International journal of production economics
12
Journal of marketing
12
Management science : journal of the Institute for Operations Research and the Management Sciences
12
Asia Pacific journal of marketing and logistics
11
International journal of electronic marketing and retailing : IJEMR
11
Psychology & marketing
10
International journal of business information systems : IJBIS
9
Journal of service management
9
Service business
9
Services marketing quarterly
9
European journal of operational research : EJOR
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of travel and tourism marketing
8
Marketing letters : a journal of research in marketing
8
Gabler Edition Wissenschaft
7
International journal of electronic commerce : IJEC
7
International journal of production research
7
Journal of business economics and management
7
Journal of hospitality marketing & management
7
Journal of service research : JSR
7
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ECONIS (ZBW)
31
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1
Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program
Nastasoiu, Alina
;
Bendle, Neil T.
;
Bagga, Charan K.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1132-1150
Persistent link: https://www.econbiz.de/10012659705
Saved in:
2
No conversion, no conversation : consequences of retail salespeople disengaging from unpromising prospects
Cron, William L.
;
Alavi, Sascha
;
Habel, Johannes
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 502-520
Persistent link: https://www.econbiz.de/10012548062
Saved in:
3
Designing satisfying service encounters : website versus store touchpoints
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 85-107
Persistent link: https://www.econbiz.de/10012819742
Saved in:
4
40 years of loyalty programs : how effective are they? : generalizations from a meta-analysis
Belli, Alex
;
O'Rourke, Anne-Maree
;
Carrillat, François A.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 147-173
Persistent link: https://www.econbiz.de/10012819749
Saved in:
5
Brand-generated social media content and its differential impact on loyalty program members
Hernández-Ortega, Blanca I.
;
Stanko, Michael A.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1071-1090
Persistent link: https://www.econbiz.de/10013390497
Saved in:
6
An emerging theory of loyalty program dynamics
Kim, Jisu J.
;
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 71-95
Persistent link: https://www.econbiz.de/10012434088
Saved in:
7
Synergistic and cannibalization effects in a partnership loyalty program
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 1021-1042
Persistent link: https://www.econbiz.de/10012614780
Saved in:
8
The interplay between business and personal trust on relationship performance in conditions of market turbulence
Mangus, Stephanie M.
;
Jones, Eli
;
Folse, Judith Anne …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1138-1155
Persistent link: https://www.econbiz.de/10012386878
Saved in:
9
Customer engagement in social media : a framework and meta-analysis
Santini, Fernando de Oliveira
;
Ladeira, Wagner Junior
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1211-1228
Persistent link: https://www.econbiz.de/10012386915
Saved in:
10
Effects of channel members' customer-centric structures on supplier performance
Crecelius, Andrew T.
;
Lawrence, Justin M.
;
Lee, Ju-Yeon
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 56-75
Persistent link: https://www.econbiz.de/10011996685
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