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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Kundenbindungsprogramm"
~subject:"Salespeople"
~subject:"Supplier relationship management"
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Kundenbindungsprogramm
Salespeople
Supplier relationship management
Beziehungsmarketing
164
Relationship marketing
164
Consumer behaviour
76
Konsumentenverhalten
76
Customer satisfaction
33
Kundenzufriedenheit
33
Lieferantenmanagement
24
Dienstleistungsqualität
22
Service quality
22
Verkaufspersonal
20
Customer value
17
Kundenwert
17
Marketing management
16
Marketingmanagement
16
Customer integration
13
Internet marketing
13
Kundenintegration
13
Online-Marketing
13
Social Web
13
Social web
13
Firm performance
12
USA
12
United States
12
Unternehmenserfolg
12
Brand management
11
Loyalty program
11
Markenführung
11
Marketing theory
11
Marketingtheorie
11
Brand image
10
Customer engagement
10
Einzelhandel
10
Markenimage
10
Retail trade
10
B-to-B-Marketing
9
Business-to-business marketing
9
Dienstleistungssektor
9
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English
52
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Scheer, Lisa K.
5
Lam, Son K.
4
Palmatier, Robert W.
4
Homburg, Christian
3
Rapp, Adam
3
Steinhoff, Lena
3
Wieseke, Jan
3
Alavi, Sascha
2
Beitelspacher, Lauren Skinner
2
DeCarlo, Thomas E.
2
Evans, Kenneth R.
2
Grewal, Dhruv
2
Habel, Johannes
2
Hughes, Douglas E.
2
Jones, Eli
2
Klarmann, Martin
2
Miao, C. Fred
2
Schmitz, Christian
2
Ahearne, Michael
1
Arnold, Todd J.
1
Bagga, Charan K.
1
Bagozzi, Richard P.
1
Baker, Thomas L.
1
Basuroy, Suman
1
Bauer, Carlos
1
Beck, Jonathan M.
1
Bell, Simon J.
1
Belli, Alex
1
Benavent, Christophe
1
Bendle, Neil T.
1
Berg, Wouter E. van den
1
Bharadwaj, Sundar
1
Bijmolt, Tammo H. A.
1
Bill, Fabian
1
Bitner, Mary Jo
1
Blut, Markus
1
Bock, Dora E.
1
Bornemann, Torsten
1
Brown, Tom
1
Böhm, Eva
1
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Journal of the Academy of Marketing Science
Industrial marketing management : the international journal for industrial and high-tech firms
245
The journal of business & industrial marketing
126
Journal of business research : JBR
116
Journal of retailing and consumer services
52
Journal of business-to-business marketing
43
The journal of personal selling & sales management : JPSSM
43
Journal of marketing
32
The journal of services marketing
31
SpringerLink / Bücher
27
Journal of strategic marketing
26
International journal of hospitality management
25
The service industries journal
25
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
24
Gabler Edition Wissenschaft
22
Journal of personal selling & sales management
19
European journal of marketing : EJM
18
Journal of service research : JSR
18
Springer eBook Collection / Business and Economics
18
Journal of retailing
17
International journal of production economics
16
Service business
15
Marketing intelligence & planning
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
International journal of retail & distribution management
13
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
12
Asia Pacific journal of marketing and logistics
11
Services marketing quarterly
11
The international journal of bank marketing : IJBM
11
Journal of financial services marketing : JFSM
10
Journal of hospitality marketing & management
10
Marketing letters : a journal of research in marketing
10
Business horizons
9
International journal of contemporary hospitality management
9
International journal of procurement management
9
Jahrbuch der Absatz- und Verbrauchsforschung
9
Neue betriebswirtschaftliche Forschung : Nbf
9
The international review of retail, distribution and consumer research
9
European journal of marketing
8
Handelsforschung
8
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ECONIS (ZBW)
52
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1
Trust in blockchain-enabled exchanges : duture directions in blockchain marketing
Teck Ming Tan
;
Saraniemi, Saila
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 914-939
Persistent link: https://www.econbiz.de/10014326666
Saved in:
2
Customer-oriented salespeople's value creation and claiming in price negotiations
Kassemeier, Roland
;
Alavi, Sascha
;
Habel, Johannes
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 689-712
Persistent link: https://www.econbiz.de/10013389228
Saved in:
3
Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program
Nastasoiu, Alina
;
Bendle, Neil T.
;
Bagga, Charan K.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1132-1150
Persistent link: https://www.econbiz.de/10012659705
Saved in:
4
No conversion, no conversation : consequences of retail salespeople disengaging from unpromising prospects
Cron, William L.
;
Alavi, Sascha
;
Habel, Johannes
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 502-520
Persistent link: https://www.econbiz.de/10012548062
Saved in:
5
40 years of loyalty programs : how effective are they? : generalizations from a meta-analysis
Belli, Alex
;
O'Rourke, Anne-Maree
;
Carrillat, François A.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 147-173
Persistent link: https://www.econbiz.de/10012819749
Saved in:
6
Customer-focused voice and rule-breaking in the frontlines
Gazzoli, Gabriel
;
Chaker, Nawar N.
;
Zablah, Alex R.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 388-409
Persistent link: https://www.econbiz.de/10012819765
Saved in:
7
Boundary spanner corruption : a potential dark side of multi-level trust in marketing relationships
Forkmann, Sebastian
;
Webb, Jonathan
;
Henneberg, Stephan
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 889-914
Persistent link: https://www.econbiz.de/10013389479
Saved in:
8
Not the relationship type? : loyalty propensity as a reason to maintain marketing relationships
Wolter, Jeremy S.
;
Bock, Dora E.
;
Hopkins, Christopher D.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1052-1070
Persistent link: https://www.econbiz.de/10013390496
Saved in:
9
Brand-generated social media content and its differential impact on loyalty program members
Hernández-Ortega, Blanca I.
;
Stanko, Michael A.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1071-1090
Persistent link: https://www.econbiz.de/10013390497
Saved in:
10
An emerging theory of loyalty program dynamics
Kim, Jisu J.
;
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 71-95
Persistent link: https://www.econbiz.de/10012434088
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