//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Kundenbindungsprogramm"
~subject:"Salespeople"
~subject:"Verkaufspersonal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Customer relationship management"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Kundenbindungsprogramm
Salespeople
Verkaufspersonal
Beziehungsmarketing
164
Relationship marketing
164
Consumer behaviour
76
Konsumentenverhalten
76
Customer satisfaction
33
Kundenzufriedenheit
33
Lieferantenmanagement
24
Supplier relationship management
24
Dienstleistungsqualität
22
Service quality
22
Customer value
17
Kundenwert
17
Marketing management
16
Marketingmanagement
16
Customer integration
13
Internet marketing
13
Kundenintegration
13
Online-Marketing
13
Social Web
13
Social web
13
Firm performance
12
USA
12
United States
12
Unternehmenserfolg
12
Brand management
11
Loyalty program
11
Markenführung
11
Marketing theory
11
Marketingtheorie
11
Brand image
10
Customer engagement
10
Einzelhandel
10
Markenimage
10
Retail trade
10
B-to-B-Marketing
9
Business-to-business marketing
9
Dienstleistungssektor
9
more ...
less ...
Online availability
All
Undetermined
14
Free
3
Type of publication
All
Article
31
Type of publication (narrower categories)
All
Article in journal
31
Aufsatz in Zeitschrift
31
Language
All
English
31
Author
All
Homburg, Christian
3
Lam, Son K.
3
Wieseke, Jan
3
Alavi, Sascha
2
DeCarlo, Thomas E.
2
Habel, Johannes
2
Hughes, Douglas E.
2
Klarmann, Martin
2
Palmatier, Robert W.
2
Rapp, Adam
2
Schmitz, Christian
2
Steinhoff, Lena
2
Ahearne, Michael
1
Bagga, Charan K.
1
Bagozzi, Richard P.
1
Beck, Jonathan M.
1
Beitelspacher, Lauren Skinner
1
Belli, Alex
1
Benavent, Christophe
1
Bendle, Neil T.
1
Berg, Wouter E. van den
1
Bharadwaj, Sundar
1
Bijmolt, Tammo H. A.
1
Bill, Fabian
1
Blut, Markus
1
Bornemann, Torsten
1
Brown, Tom
1
Böhm, Eva
1
Carrillat, François A.
1
Chaker, Nawar N.
1
Chaudhuri, Malika
1
Chin, Wynne W.
1
Cron, William L.
1
Dietvorst, Roeland C.
1
Dorotic, Matilda
1
Evans, Kenneth R.
1
Evanschitzky, Heiner
1
Feurer, Sven
1
Fok, Dennis
1
Foo, Maw Der
1
more ...
less ...
Published in...
All
Journal of the Academy of Marketing Science
Industrial marketing management : the international journal for industrial and high-tech firms
51
Journal of business research : JBR
40
Journal of retailing and consumer services
40
The journal of personal selling & sales management : JPSSM
40
The journal of business & industrial marketing
26
International journal of hospitality management
18
Journal of personal selling & sales management
17
Journal of marketing
13
Journal of retailing
13
The service industries journal
13
European journal of marketing : EJM
12
The journal of services marketing
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of service research : JSR
10
International journal of retail & distribution management
9
Journal of hospitality marketing & management
8
International journal of contemporary hospitality management
7
Journal of business-to-business marketing
7
Journal of financial services marketing : JFSM
7
Journal of travel and tourism marketing
7
Marketing letters : a journal of research in marketing
7
SpringerLink / Bücher
7
Asia Pacific journal of marketing and logistics
6
Journal of marketing research : JMR
6
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
6
European journal of marketing
5
Gabler Edition Wissenschaft
5
Journal of business ethics : JOBE
5
Journal of strategic marketing
5
Marketing intelligence & planning
5
Psychology & marketing
5
The Oxford handbook of strategic sales and sales management
5
The international review of retail, distribution and consumer research
5
Tourism management : research, policies, practice
5
Business horizons
4
Journal of business economics : JBE
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of marketing channels : ... distribution systems, strategy, and management
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
more ...
less ...
Source
All
ECONIS (ZBW)
31
Showing
1
-
10
of
31
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customer-oriented salespeople's value creation and claiming in price negotiations
Kassemeier, Roland
;
Alavi, Sascha
;
Habel, Johannes
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 689-712
Persistent link: https://www.econbiz.de/10013389228
Saved in:
2
Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program
Nastasoiu, Alina
;
Bendle, Neil T.
;
Bagga, Charan K.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1132-1150
Persistent link: https://www.econbiz.de/10012659705
Saved in:
3
No conversion, no conversation : consequences of retail salespeople disengaging from unpromising prospects
Cron, William L.
;
Alavi, Sascha
;
Habel, Johannes
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 502-520
Persistent link: https://www.econbiz.de/10012548062
Saved in:
4
40 years of loyalty programs : how effective are they? : generalizations from a meta-analysis
Belli, Alex
;
O'Rourke, Anne-Maree
;
Carrillat, François A.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 147-173
Persistent link: https://www.econbiz.de/10012819749
Saved in:
5
Customer-focused voice and rule-breaking in the frontlines
Gazzoli, Gabriel
;
Chaker, Nawar N.
;
Zablah, Alex R.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 388-409
Persistent link: https://www.econbiz.de/10012819765
Saved in:
6
Brand-generated social media content and its differential impact on loyalty program members
Hernández-Ortega, Blanca I.
;
Stanko, Michael A.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1071-1090
Persistent link: https://www.econbiz.de/10013390497
Saved in:
7
An emerging theory of loyalty program dynamics
Kim, Jisu J.
;
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 71-95
Persistent link: https://www.econbiz.de/10012434088
Saved in:
8
Engaging a product-focused sales force in solution selling : interplay of individual- and organizational-level conditions
Salonen, Anna
;
Terho, Harri
;
Böhm, Eva
;
Virtanen, Ari
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 139-163
Persistent link: https://www.econbiz.de/10012434091
Saved in:
9
Synergistic and cannibalization effects in a partnership loyalty program
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 1021-1042
Persistent link: https://www.econbiz.de/10012614780
Saved in:
10
Salesperson social media use in business-to-business relationships : an empirical test of an integrative framework linking antecedents and consequences
Bill, Fabian
;
Feurer, Sven
;
Klarmann, Martin
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 734-752
Persistent link: https://www.econbiz.de/10012293330
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->