//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Viral marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Social Web"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Viral marketing
Social Web
39
Social web
39
Consumer behaviour
25
Konsumentenverhalten
25
Internet marketing
21
Online-Marketing
21
Beziehungsmarketing
13
Relationship marketing
13
Social media
11
Virales Marketing
11
Brand management
9
Markenführung
9
Marketing management
7
Marketingmanagement
7
Online retailing
7
Online-Handel
7
E-commerce
5
Electronic Commerce
5
Brand image
4
Lieferantenmanagement
4
Markenimage
4
Supplier relationship management
4
B-to-B-Marketing
3
Business-to-business marketing
3
Customer engagement
3
Digital marketing
3
Digital platform
3
Digitale Plattform
3
Salespeople
3
Social network
3
Social relations
3
Soziale Beziehungen
3
Soziales Netzwerk
3
Twitter
3
Verkaufspersonal
3
Advertising effects
2
Brand
2
Competition
2
Consumer journey
2
more ...
less ...
Online availability
All
Undetermined
7
Free
2
Type of publication
All
Article
11
Type of publication (narrower categories)
All
Article in journal
11
Aufsatz in Zeitschrift
11
Language
All
English
11
Author
All
Abril Barrie, Carmen
1
Alexandrov, Aliosha
1
Aravindakshan, Ashwin
1
Babakus, Emin
1
Bleier, Alexander
1
Brady, Michael K.
1
Feldhaus, Fabian
1
Fossen, Beth L.
1
Giebelhausen, Michael D.
1
Gopinath, Shyam
1
Gu, Flora Fang
1
Haenlein, Michael
1
Hennig-Thurau, Thorsten
1
Hoskins, Jake
1
Leung, Fine F.
1
Lilly, Bryan
1
Miao, Fred
1
Narus, James A.
1
Palmatier, Robert W.
1
Roehm, Michelle L.
1
Rosario, Ana Babić
1
Sanchez, Joaquin
1
Sotgiu, Francesca
1
Steward, Michelle D.
1
Tayi, Giri Kumar
1
Unnava, Vasu
1
Valck, Kristine de
1
Verhaal, J. Cameron
1
Wang, Qingliang
1
Wiertz, Caroline
1
Wilson, Andrew E.
1
Xie, En
1
Yazdani, Elham
1
more ...
less ...
Published in...
All
Journal of the Academy of Marketing Science
Journal of business research : JBR
84
Journal of retailing and consumer services
43
International journal of internet marketing and advertising : IJIMA
40
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Information systems research : ISR
33
Journal of marketing communications
33
International journal of hospitality management
31
Tourism management : research, policies, practice
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
25
Journal of management information systems : JMIS
24
International journal of advertising : the review of marketing communications
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
23
Electronic commerce research
19
International journal of advertising : the quarterly review of marketing communications
19
Journal of marketing
19
Journal of electronic commerce research : JECR
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
Psychology & marketing
18
International journal of electronic marketing and retailing : IJEMR
17
Journal of hospitality marketing & management
17
Journal of marketing management : MM
17
The journal of product & brand management
17
International journal of contemporary hospitality management
16
Journal of promotion management : innovations in planning and applied research
15
Journal of travel and tourism marketing
15
Technological forecasting & social change : an international journal
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of marketing research : JMR
14
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
14
Business horizons
13
International journal of consumer studies
13
Journal of advertising research
13
International journal of business information systems : IJBIS
12
Journal of internet commerce
12
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
11
International journal of technology marketing : IJTMkt
11
Electronic markets : the international journal on networked business
10
Journal of global marketing
10
more ...
less ...
Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How does consumer engagement evolve when brands post across multiple social media?
Unnava, Vasu
;
Aravindakshan, Ashwin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 864-881
Persistent link: https://www.econbiz.de/10012614772
Saved in:
2
Online program engagement and audience size during television ads
Fossen, Beth L.
;
Bleier, Alexander
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 743-761
Persistent link: https://www.econbiz.de/10012587469
Saved in:
3
Online influencer marketing
Leung, Fine F.
;
Gu, Flora Fang
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 226-251
Persistent link: https://www.econbiz.de/10012819752
Saved in:
4
The influence of the online community, professional critics, and location similarity on review ratings for niche and mainstream brands
Hoskins, Jake
;
Gopinath, Shyam
;
Verhaal, J. Cameron
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1065-1087
Persistent link: https://www.econbiz.de/10012659686
Saved in:
5
Competitive spillover elasticities of electronic word of mouth : an application to the soft drink industry
Sanchez, Joaquin
;
Abril Barrie, Carmen
;
Haenlein, Michael
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
2
,
pp. 270-287
Persistent link: https://www.econbiz.de/10012290950
Saved in:
6
Conceptualizing the electronic word-of-mouth process : what we know and need to know about eWOM creation, exposure, and evaluation
Rosario, Ana Babić
;
Valck, Kristine de
;
Sotgiu, Francesca
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 422-448
Persistent link: https://www.econbiz.de/10012290962
Saved in:
7
What makes online content viral? : the contingent effects of hub users versus non-hub users on social media platforms
Wang, Qingliang
;
Miao, Fred
;
Tayi, Giri Kumar
;
Xie, En
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1005-1026
Persistent link: https://www.econbiz.de/10012153429
Saved in:
8
An exploratory study of business-to-business online customer reviews : external online professional communities and internal vendor scorecards
Steward, Michelle D.
;
Narus, James A.
;
Roehm, Michelle L.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 173-189
Persistent link: https://www.econbiz.de/10011844765
Saved in:
9
Negative word of mouth can be a positive for consumers connected to the brand
Wilson, Andrew E.
;
Giebelhausen, Michael D.
;
Brady, …
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
4
,
pp. 534-547
Persistent link: https://www.econbiz.de/10011737468
Saved in:
10
Does Twitter matter? : the impact of microblogging word of mouth on consumers' adoption of new movies
Hennig-Thurau, Thorsten
;
Wiertz, Caroline
;
Feldhaus, Fabian
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
3
,
pp. 375-394
Persistent link: https://www.econbiz.de/10011287121
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->