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~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"Managerial and decision economics : MDE ; the international journal of research and progress in management economics"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~type:"article"
~type_genre:"Article in journal"
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Search: subject_exact:"Low cost strategy"
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Low-cost strategy
19
Niedrigpreisstrategie
19
Airline
10
Fluggesellschaft
10
Consumer behaviour
6
Konsumentenverhalten
6
Beziehungsmarketing
4
Preismanagement
4
Pricing strategy
4
Relationship marketing
4
Preisdifferenzierung
3
Price discrimination
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Theorie
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Australien
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Luftverkehr
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Han, Heesup
2
Hyun, Sunghyup Sean
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Sinitsyn, Maxim
2
Adachi, Takanori
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Bilotkach, Volodymyr
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Chong, Sookyup
1
Curras-Perez, Rafael
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Danaher, Peter J.
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Goetz, Georg
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He, Chuan
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Jerath, Kinshuk
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Jiang, Juncai
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Kim, Wansoo
1
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1
Kumar, Nanda S.
1
Law, Chun Hung Roberts
1
Law, Rob
1
Leung, Abraham
1
Leung, Rosanna
1
Lohmann, Guilherme
1
Moon, Jihwan
1
Müller, Kathrin
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Müller, Stephan
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1
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Journal of travel and tourism marketing
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of air transport management
142
Transportation research / E : an international journal
21
Tourism management : research, policies, practice
17
Journal of business research : JBR
13
Journal of retailing
13
Journal of retailing and consumer services
13
Tourism economics : the business and finance of tourism and recreation
10
Journal of marketing research : JMR
9
Journal of revenue and pricing management
8
Journal of marketing
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Quantitative marketing and economics : QME
6
Review of industrial organization : RIO
6
International journal of industrial organization
5
Marketing letters : a journal of research in marketing
5
Psychology & marketing
5
The international journal of human resource management
5
European journal of operational research : EJOR
4
Harvard business review : HBR
4
Journal of consumer behaviour : an international research review
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Research in transportation economics
4
Applied economics letters
3
Economics of transportation : the official journal of the International Transportation Economics Association
3
European research studies
3
Harvard-Business-Manager : das Wissen der Besten
3
International journal of revenue management : IJRM
3
Journal of business strategy
3
Journal of the Academy of Marketing Science
3
Journal of transport economics & policy : JTEP
3
Journal of transport economics and policy
3
Modern economy
3
Omega : the international journal of management science
3
Regional studies : official journal of the Regional Studies Association
3
Scientific Annals of Economics and Business
3
Strategy & leadership : a publication of Strategic Leadership Forum
3
The international review of retail, distribution and consumer research
3
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ECONIS (ZBW)
19
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1
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10
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19
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1
Low-price guarantees in a dual channel of distribution
Jiang, Juncai
;
He, Chuan
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 765-782
Persistent link: https://www.econbiz.de/10012623426
Saved in:
2
Image congruity as a tool for traveler retention : a comparative analysis on South Korean full-service and low-cost airlines
Han, Heesup
;
Koo, Bonhak
;
Hyun, Sunghyup Sean
- In:
Journal of travel and tourism marketing
37
(
2020
)
3
,
pp. 347-360
Persistent link: https://www.econbiz.de/10012289336
Saved in:
3
Review of studies on airline website evaluation
Chong, Sookyup
;
Law, Chun Hung Roberts
- In:
Journal of travel and tourism marketing
36
(
2019
)
1
,
pp. 60-75
Persistent link: https://www.econbiz.de/10012179364
Saved in:
4
Product line bundling : why airlines bundle high-end while hotels bundle low-end
Shugan, Steven M.
;
Moon, Jihwan
;
Shi, Qiaoni
;
Kumar, …
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
1
,
pp. 124-139
Persistent link: https://www.econbiz.de/10011645792
Saved in:
5
Why passengers' geo-demographic characteristics matter to airport marketing
Leung, Abraham
;
Yen, Barbara T. H.
;
Lohmann, Guilherme
- In:
Journal of travel and tourism marketing
34
(
2017
)
4/6
,
pp. 833-850
Persistent link: https://www.econbiz.de/10011729297
Saved in:
6
Pricing with prescheduled sales
Sinitsyn, Maxim
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
6
,
pp. 999-1014
Persistent link: https://www.econbiz.de/10011791437
Saved in:
7
Quality competition and entry deterrence : when to launch a second brand
Müller, Stephan
;
Goetz, Georg
- In:
Managerial and decision economics : MDE ; the …
38
(
2017
)
8
,
pp. 1201-1215
Persistent link: https://www.econbiz.de/10011820183
Saved in:
8
The low-quality advantage in vertical product differentiation
Schubert, Stefanie
- In:
Managerial and decision economics : MDE ; the …
38
(
2017
)
7
,
pp. 923-928
Persistent link: https://www.econbiz.de/10011816427
Saved in:
9
Consumer risk-reduction behavior and new product purchases
Yonezawa, Koichi
;
Richards, Timothy J.
- In:
Managerial and decision economics : MDE ; the …
38
(
2017
)
7
,
pp. 1003-1016
Persistent link: https://www.econbiz.de/10011816698
Saved in:
10
Managing price promotions within a product line
Sinitsyn, Maxim
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 304-318
Persistent link: https://www.econbiz.de/10011459522
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