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~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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~type_genre:"Article in journal"
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Search: subject_exact:"Low cost strategy"
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Low-cost strategy
13
Niedrigpreisstrategie
13
Airline
8
Fluggesellschaft
8
Consumer behaviour
5
Konsumentenverhalten
5
Beziehungsmarketing
4
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price promotions
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pricing
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Han, Heesup
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Journal of travel and tourism marketing
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of air transport management
142
Transportation research / E : an international journal
21
Tourism management : research, policies, practice
17
Journal of business research : JBR
13
Journal of retailing
13
Journal of retailing and consumer services
13
Tourism economics : the business and finance of tourism and recreation
10
Journal of marketing research : JMR
9
Journal of revenue and pricing management
8
Journal of marketing
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
6
Quantitative marketing and economics : QME
6
Review of industrial organization : RIO
6
International journal of industrial organization
5
Marketing letters : a journal of research in marketing
5
Psychology & marketing
5
The international journal of human resource management
5
European journal of operational research : EJOR
4
Harvard business review : HBR
4
Journal of consumer behaviour : an international research review
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Research in transportation economics
4
Applied economics letters
3
Economics of transportation : the official journal of the International Transportation Economics Association
3
European research studies
3
Harvard-Business-Manager : das Wissen der Besten
3
International journal of revenue management : IJRM
3
Journal of business strategy
3
Journal of the Academy of Marketing Science
3
Journal of transport economics & policy : JTEP
3
Journal of transport economics and policy
3
Modern economy
3
Omega : the international journal of management science
3
Regional studies : official journal of the Regional Studies Association
3
Scientific Annals of Economics and Business
3
Strategy & leadership : a publication of Strategic Leadership Forum
3
The international review of retail, distribution and consumer research
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ECONIS (ZBW)
13
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Date (oldest first)
1
Low-price guarantees in a dual channel of distribution
Jiang, Juncai
;
He, Chuan
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 765-782
Persistent link: https://www.econbiz.de/10012623426
Saved in:
2
Image congruity as a tool for traveler retention : a comparative analysis on South Korean full-service and low-cost airlines
Han, Heesup
;
Koo, Bonhak
;
Hyun, Sunghyup Sean
- In:
Journal of travel and tourism marketing
37
(
2020
)
3
,
pp. 347-360
Persistent link: https://www.econbiz.de/10012289336
Saved in:
3
Review of studies on airline website evaluation
Chong, Sookyup
;
Law, Chun Hung Roberts
- In:
Journal of travel and tourism marketing
36
(
2019
)
1
,
pp. 60-75
Persistent link: https://www.econbiz.de/10012179364
Saved in:
4
Product line bundling : why airlines bundle high-end while hotels bundle low-end
Shugan, Steven M.
;
Moon, Jihwan
;
Shi, Qiaoni
;
Kumar, …
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
1
,
pp. 124-139
Persistent link: https://www.econbiz.de/10011645792
Saved in:
5
Why passengers' geo-demographic characteristics matter to airport marketing
Leung, Abraham
;
Yen, Barbara T. H.
;
Lohmann, Guilherme
- In:
Journal of travel and tourism marketing
34
(
2017
)
4/6
,
pp. 833-850
Persistent link: https://www.econbiz.de/10011729297
Saved in:
6
Pricing with prescheduled sales
Sinitsyn, Maxim
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
6
,
pp. 999-1014
Persistent link: https://www.econbiz.de/10011791437
Saved in:
7
Managing price promotions within a product line
Sinitsyn, Maxim
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 304-318
Persistent link: https://www.econbiz.de/10011459522
Saved in:
8
Antecedents and consequences of consumer commitment in traditional and low-cost airlines
Curras-Perez, Rafael
;
Sánchez, Isabel
- In:
Journal of travel and tourism marketing
33
(
2016
)
4/6
,
pp. 899-911
Persistent link: https://www.econbiz.de/10011517496
Saved in:
9
In-flight service performance and passenger loyalty : a cross-national (China/Korea) study of travelers using low-cost carriers
Han, Heesup
;
Hyun, Sunghyup Sean
;
Kim, Wansoo
- In:
Journal of travel and tourism marketing
31
(
2014
)
5/6
,
pp. 589-609
Persistent link: https://www.econbiz.de/10010405093
Saved in:
10
Moderating factors of immediate, gross, and net cross-brand effects of price promotions
Horváth, Csilla
;
Fok, Dennis
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
1
,
pp. 127-152
Persistent link: https://www.econbiz.de/10009725692
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