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~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"SpringerLink / Bücher"
~subject:"Online-Marketing"
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Online-Marketing
Social Web
203
Social web
203
Internet marketing
52
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Holiday behaviour
32
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Journal of travel and tourism marketing
SpringerLink / Bücher
Journal of business research : JBR
186
International journal of internet marketing and advertising : IJIMA
108
Journal of retailing and consumer services
93
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
63
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
62
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
International journal of advertising : the review of marketing communications
59
Journal of marketing communications
58
Industrial marketing management : the international journal for industrial and high-tech firms
56
Technological forecasting & social change : an international journal
55
Journal of promotion management : innovations in planning and applied research
52
Tourism management : research, policies, practice
47
International journal of hospitality management
45
Business horizons
44
Information systems research : ISR
44
The journal of product & brand management
43
Cogent business & management
39
Journal of internet commerce
39
Journal of management information systems : JMIS
38
International journal of electronic marketing and retailing : IJEMR
36
International journal of technology marketing : IJTMkt
34
Marketing intelligence & planning
32
Springer eBook Collection
30
The journal of brand management : an international journal
30
International journal of business information systems : IJBIS
29
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
29
Electronic commerce research
28
International journal of contemporary hospitality management
27
Journal of marketing
26
Journal of marketing management : JMM ; journal of the Academy of Marketing
26
Journal of strategic marketing
26
Journal of electronic commerce research : JECR
25
International journal of e-business research : an official publication of the Information Resources Management Association
24
Journal of advertising research
24
Journal of hospitality marketing & management
24
Journal of marketing management : MM
24
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Journal of promotion management : JPM
22
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ECONIS (ZBW)
56
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1
Influencer marketing effectiveness : giving competence, receiving credibility
Leite, Fernanda Polli
;
Pontes, Nicolas
;
Schivinski, Bruno
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 307-321
Persistent link: https://www.econbiz.de/10014513646
Saved in:
2
How do social media tourist images influence destination attitudes? : effects of social comparison and envy
Xu, Jia
;
Wang, Yi
;
Jiang, Yangyang
- In:
Journal of travel and tourism marketing
40
(
2023
)
4
,
pp. 310-325
Persistent link: https://www.econbiz.de/10014369793
Saved in:
3
Unpacking the power of user-generated videos in hospitality and tourism : a systematic literature review and future direction
Polat, Eray
;
Çelik, Fatih
;
Ibrahim, Blend
;
Köseoglu, …
- In:
Journal of travel and tourism marketing
40
(
2023
)
9
,
pp. 894-914
Persistent link: https://www.econbiz.de/10014513598
Saved in:
4
When online reviews meet ACSI : how ACSI moderates the effects of online reviews on hotel revenue
Gao, Baojun
;
Ding, Xiaojie
;
Chen, Wenbo
;
Jiang, Xiangmei
; …
- In:
Journal of travel and tourism marketing
37
(
2020
)
3
,
pp. 396-408
Persistent link: https://www.econbiz.de/10012289342
Saved in:
5
The effect of online interaction and trust on consumers' value co-creation behavior in the online travel community
Shen, Han
;
Wu, Luorong
;
Yi, Sitong
;
Xue, Lan
- In:
Journal of travel and tourism marketing
37
(
2020
)
4
,
pp. 418-428
Persistent link: https://www.econbiz.de/10012289345
Saved in:
6
Real-time co-creation and nowness service : lessons from tourism and hospitality
Buhalis, Dimitrios
;
Sinarta, Yeyen
- In:
Journal of travel and tourism marketing
36
(
2019
)
5
,
pp. 563-582
Persistent link: https://www.econbiz.de/10012179443
Saved in:
7
Do tourists' personality traits moderate the relationship between social media content sharing and destination involvement?
Dedeoğlu, Bekir Bora
;
Okumus, Fevzi
;
Yi, Xiaoli
;
Jin, …
- In:
Journal of travel and tourism marketing
36
(
2019
)
5
,
pp. 612-626
Persistent link: https://www.econbiz.de/10012179447
Saved in:
8
Social media marketing in wine tourism : winery owners' perceptions
Canovi, Magali
;
Pucciarelli, Francesca
- In:
Journal of travel and tourism marketing
36
(
2019
)
6
,
pp. 653-664
Persistent link: https://www.econbiz.de/10012179453
Saved in:
9
From dreaming to believing : a review of consumer engagement behaviours with brands' social media content across the holiday travel process
Creevey, Dean
;
Kidney, Etain
;
Mehta, Glenn
- In:
Journal of travel and tourism marketing
36
(
2019
)
6
,
pp. 679-691
Persistent link: https://www.econbiz.de/10012179457
Saved in:
10
The joint effects of need for status and mental imagery perspective on luxury hospitality consumption in China
Mou, Xinhai
;
Gao, Yixing
;
Yang, Wan
- In:
Journal of travel and tourism marketing
36
(
2019
)
9
,
pp. 1050-1060
Persistent link: https://www.econbiz.de/10012179529
Saved in:
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